Hi, I’m
Adrian Subcinschi
Product Marketing
Berlin
Summary
Dynamic marketing professional with extensive experience in the cybersecurity sector, adept at market research, strategic planning, and product marketing. Demonstrated success in leading innovative marketing strategies, resulting in significant business growth. Expert in customer insights, cross-functional team leadership, and digital marketing, aiming to leverage skills in a challenging strategic marketing role.
Overview
12
years of professional experience
7
years of post-secondary education
Work History
NortonLifeLock
Senior Product Marketing Manager
04.2020 - 03.2024
Job overview
- Optimized pricing strategy, resulting in higher profitability and market share growth for the mobile business
- Implemented data-driven strategies to optimize marketing efforts and maximize return on investment.
- Managed product launch events, ensuring successful execution and widespread awareness of new offerings.
- Evaluated competitive landscape to identify potential threats and devise effective countermeasures, maintaining a leading market position.
- Led a high-performing team of marketers, fostering a culture of collaboration and continuous improvement.
- Oversaw budget allocation for all marketing initiatives, ensuring optimal resource utilization for maximum impact on business objectives.
Avira (Part of Gen)
Product Manager
04.2019 - 04.2021
Job overview
- Managed product lifecycle for Mobile Consumer Suites, focusing on aligning product features with market demands and enhancing user satisfaction. - Coordinated cross-functional teams to ensure successful product updates and launches, driving user engagement and satisfaction. - Leveraged market data to develop product strategies that effectively addressed customer needs and supported business objectives.
Da Vinci Media GmbH
Marketing Manager
09.2017 - 04.2018
Job overview
- Developed and implemented marketing strategies to enhance brand visibility and engagement across digital platforms. - Collaborated with content and design teams to create compelling marketing materials that resonated with target audiences. - Monitored and analyzed marketing performance, adjusting strategies to optimize reach and impact.
Foodpanda | Hellofood
Online Marketing Manager
01.2014 - 07.2016
Job overview
- Led online marketing initiatives, driving significant increases in web traffic, customer acquisition, and revenue growth. - Implemented targeted campaigns across various digital channels, continuously testing and refining tactics for optimal results. - Analyzed campaign performance data to inform future marketing strategies and budget allocations.
Recuperari creante - AS CREDIT RECOVER
Business Development Manager
01.2012 - 01.2014
Job overview
- Drove new business development initiatives, expanding market presence and increasing the portfolio of services and clients. - Established and nurtured strategic partnerships, contributing to sustained business growth and market expansion. - Conducted market analysis to identify new opportunities and strategized accordingly to capture potential growth.
Education
Academia de Studii Economice din București
Bachelor's Degree from Business/Managerial Economics
01.2008 - 04.2011
Universitatea George Bacovia
from Applied Economics, Accounting and Finance
01.2011 - 04.2014
Skills
Proficient in product positioning, messaging, and go-to-market strategy executionSkilled in sales enablement, cross-functional leadership, and performance metrics analysisStrong capabilities in communication, content strategy, and stakeholder engagementInnovative in product strategy, customer engagement, and market trend analysis
Product Launches
Product positioning
Channel Marketing
Campaign Management
Product marketing
Pricing strategy
Competitive Analysis
Marketing Analytics
Customer Segmentation
Product Roadmap
ROI Calculations
Go-to-Market Plans
Marketing strategy
Product development lifecycle
Brand Awareness
Value Propositions
Marketing Program Management
Market Research Analysis
Cross-departmental Alignment
Relationship Building
Pricing Strategies
Market Analysis
Organizational Skills
Adaptability and Flexibility
Excellent Communication
Brand-building strategies
Brand Messaging
Performance Evaluations
Decision-Making
Search Engine Optimization
Volunteer Experience
Marketing and Events Volunteer, Calme Garden Permaculture Farm, Led marketing initiatives to enhance visibility and promote engagement for sustainable living and educational programs., Organized events and retreats, leveraging marketing channels to maximize participation and program success., Developed strategic communication plans, contributing to the farm’s community outreach and engagement.
Timeline
Senior Product Marketing Manager
NortonLifeLock
04.2020 - 03.2024
Product Manager
Avira (Part of Gen)
04.2019 - 04.2021
Marketing Manager
Da Vinci Media GmbH
09.2017 - 04.2018
Online Marketing Manager
Foodpanda | Hellofood
01.2014 - 07.2016
Business Development Manager
Recuperari creante - AS CREDIT RECOVER
01.2012 - 01.2014
Universitatea George Bacovia
from Applied Economics, Accounting and Finance
01.2011 - 04.2014
Academia de Studii Economice din București
Bachelor's Degree from Business/Managerial Economics
01.2008 - 04.2011