Alexandra Georgievits

• Coordination of Marketing and Sales teams.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
• Helped incorporate product changes to drive customer engagement and firm profits.
• Leveraged industry trends and competitive analysis to improve customer relationship building.
• Coordinated and or participated in BPR projects and loyalty schemes proposals for our clients.
• Creation of new products.
• Provided market feedback to company leaders regarding competitive offerings, prospect needs, and product development ideas.
• Design of new internal tools which helped boost productivity.
• Creation and development of internal talent acquisition and retention scheme.
• CSR strategy.
• Performed client research and identified opportunities for account growth, account penetration, market expansion and new market penetration.

• PR
• Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
• Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
• Creation of the new company website
• Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
• Collaborated with designers and editorial team on marketing materials.
• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• CSR campaigns.

• Corporate PR and risk management.
• In charge of the CSR projects of the company (ex. Blue Parking).
• Representation of the company to the ICSC (International Council of Shopping Centers) Committee in Brussels.
• Representation the company to the Romanian Real Estate Association.
• Creation of the CRM flows for complaints (both for B2B and B2C) and sales.
• Creation of the loyalty application scheme.

• Marketing and Project Management Consulting.

Marketing Projects:

• Project Manager CEO TOP 100 ( big event in Egypt / budget 250.000 Euro)
• Sales TOP Club
• Roadshow with partners (CISCO, Alcatel, Microsoft, Tadiran, Cosmote etc).
• Roadshow sales
• Feet on the street GBM
• Age of Speed – IT Forum

Special Projects:

• Project Manager of the New GBM Call Center in Brasov (budget 1.370.000 Euro)
• Project Manager space planning and collocation of 365 employees (budget 1.000.000 Euro)

• Follow up the execution and economic status of all Real Estate assets.
• Project preparation and coordination of Real Estate Tenders.
• Recruitment, training and evaluation of personnel.
• Creation of the Real Estate budget for the maintenance of the assets.

• Preparation for the participation at International and local Tenders (documentation, resources etc.).
• International contracts
• Negotiation of contracts
• PR

• Start up of the Company
• Recruitment of personnel and training
• Sales
• Prime on the acquirement of 25 licenses of small hydro power plant projects.
• PR and organization of events.