Alexandros Kritikos
Marketing Director-BOD Member
Athens
Summary
Organized & Structured, hard work team-player with strong communication & analytical skills. Also, always seek optimization in every activity to achieve top-quality results.
Overview
14
14
years of professional experience
3
3
years of post-secondary education
Work History
Marketing Director
Hellenic Brewery Of Atalanti
Athens
03.2023 - Current
- Cultivated relationships with key stakeholders to ensure successful product launches and promotional activities.
- Collaborated with cross-functional teams to implement Brands relaunch & develop innovative product launches.
- Managing annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Spearheaded market research initiatives to identify trends and opportunities for growth.
Marketing Manager
Delta Foods SA
Athens
08.2019 - 02.2023
- Responsible for Milk,Yoghurt & Children categories and leading cross-functional teams for new product projects.
- Preparing & Managing yearly marketing budgets to correspond with overall company goals & profitability.
- Full-View & Responsibility of P&L, R&D recipes, Packaging evolution concerning owned categories.
- Sales Forecasting & Pricing Strategy to secure sales & profitability of owned product categories
Advertising & CX Manager
Dixons South East Europe
Athens
08.2016 - 07.2019
- Crafting & Creating Consumer Journeys & Personas to improve Customer Experience & Satisfaction metrics.
- Responsible for ATL Communication concerning Tech Categories
- Responsible for Media Buying monitoring with the help of Consulting company
- Local Marketing Plans with specific needs & resources
Brand Manager
FrieslandCampina Hellas
Athens
01.2010 - 07.2016
- Monitored, reviewed and reported on all marketing activity and results.
- Pricing of products and analyzing portfolio profitability.
- Annual development of marketing strategy according to company's long-term goals and overall objectives.
- Involved for all Market Research Activities (Qualitative & Quantitative)
Education
Bachelor of Science - Business Studies & Marketing
University of Lancaster
United Kingdom 09.2005 - 08.2008
Skills
Team Leadership
Marketing Strategy
Media Planning
Product Development
Retail Marketing
Team Leadership
Market Tracking
Timeline
Marketing Director
Hellenic Brewery Of Atalanti
03.2023 - Current
Marketing Manager
Delta Foods SA
08.2019 - 02.2023
Advertising & CX Manager
Dixons South East Europe
08.2016 - 07.2019
Brand Manager
FrieslandCampina Hellas
01.2010 - 07.2016
Bachelor of Science - Business Studies & Marketing
University of Lancaster
09.2005 - 08.2008