Alexis Zorbas
Strategic Planning And Communications Executive
Athens
Summary
Alexis is a seasoned professional in Strategic Planning, Policy Making, and Campaign Management. With a wealth of experience in branding, corporate communications, and strategic planning, he has led numerous innovative projects and campaigns. His varied background spans public health, foreign affairs, pharmaceuticals, and tourism.
Overview
25
25
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Marketing and Communications Director
GAP SA (Pharmaceuticals)
6 2016 - Current
- Leading corporate communications and branding for EVIOL Food Supplements.
- Leading a team of two, with direct reporting to the owner.
- Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
- Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
Strategy and Branding Consultant
Freelacer
09.2009 - 06.2016
- Freelance consultant providing strategic and branding services to various clients.
- Spearheaded the creation of compelling brand stories that resonated with target audiences, driving increased consumer loyalty and affinity.
- Provided expert consultation on public relations strategies, effectively managing clients' reputation during critical events or crises situations.
- Presented persuasive pitches to potential clients, securing new business opportunities and expanding company portfolio.
Advisor to the Minister of Foreign Affairs
Ministry Of Foreign Affairs
06.2012 - 06.2013
- Responsible for strategic planning of Greece's public and economic diplomacy.
- Planned, developed, and implemented strategies to convey information with key decision makers.
Strategy Unit Director
Ministry of Health
03.2006 - 09.2009
- Led a team of four, responsible for public health policy and communication campaigns.
- Defined clear targets and objectives and communicated to other team members.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
Head of Strategy
Cleverbank SA
09.1999 - 03.2006
- Co-owner and founding member; leading corporate strategy and political communication.
- Increased company growth by developing and implementing innovative strategies.
- Managed stakeholder relationships effectively, addressing concerns proactively to maintain trust and support for ongoing initiatives.
Education
Master of Arts - International Relations
University of Kent
Canterbury, UK 04.1995 - 04.1996
Bachelor of Science - Politics & Modern History
Brunel University
London 04.1990 - 04.1995
Major in Philosophy - Philosophy
Deree College, The American College of Greece
Athens, Greece 01.1989 - 04.1990
Skills
- Market Analysis
- Negotiation and Stakeholder Management
- Revenue Growth
- Sales Strategies
- Analytical & Innovative Thinking
- Teamwork and Collaboration
- Business Growth Initiatives
- Attention to Detail
- Problem-solving aptitude
- Adaptability and Flexibility
Accomplishments
- International Olympic Committee (2000): Contributed to the "Celebrate Humanity" campaign.
- OPAP (2002): Developed communication and branding strategy.
- Olympiacos Brand Management (2004): Managed branding for Olympiacos sports platforms.
- ATHENS 2004 Olympic Games (2004): Led campaigns for the Olympic Ticketing Program and Transport Plan.
- METAXA (2004): Relaunched the Grand Olympian Reserve product.
- GNTO (2005-2006): Created the "Live your Myth in Greece" campaign.
- Ministry of Health (2008): Developed the National Plan for Public Health.
- Ellines.com (2012): Organized the first conference for promoting distinguished Greeks.
- Ministry of Foreign Affairs (2013): Contributed to the National Branding Committee and Task Force for Trade.
- NOBACCO (2015): Developed the brand strategy and identity.
- GAP SA (2016-): Achieved market leadership for EVIOL food supplements.
- ITHACA LAB (2019/2020): Prepared Greece's national branding strategy.
- Minas Jewelry (2022): Developed brand strategy.
- Marriott Bonvoy Hotels (2023/2024): Created brand strategy and guest journey descriptions for hotels in New York, Pennsylvania, and Crete.
Personal Information
- Date of Birth: 03/17/71
- Nationality: Greek
- Marital Status: Single
References
Available upon request.
Timeline
Advisor to the Minister of Foreign Affairs
Ministry Of Foreign Affairs
06.2012 - 06.2013
Strategy and Branding Consultant
Freelacer
09.2009 - 06.2016
Strategy Unit Director
Ministry of Health
03.2006 - 09.2009
Head of Strategy
Cleverbank SA
09.1999 - 03.2006
Master of Arts - International Relations
University of Kent
04.1995 - 04.1996
Bachelor of Science - Politics & Modern History
Brunel University
04.1990 - 04.1995
Major in Philosophy - Philosophy
Deree College, The American College of Greece
01.1989 - 04.1990
Marketing and Communications Director
GAP SA (Pharmaceuticals)
6 2016 - Current
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