Anders Holmberg Lange

• As the Director of Marketing at Cedar Rose, my role has been pivotal in establishing and leading a data and analytics-driven marketing department. At the core of my strategy is a strong emphasis on leveraging data to inform and optimize all marketing initiatives. My expertise in analytics allows me to dissect complex data sets, extract meaningful insights, and use these insights to drive smarter, more effective marketing decisions.
  
  Under my leadership, the marketing department has transformed into a hub of data-driven innovation. I have been responsible for integrating advanced analytics tools and methodologies into our marketing processes, ensuring that every campaign is guided by empirical data and analytical reasoning. This approach has not only increased the efficiency and effectiveness of our marketing efforts but also significantly improved return on investment and customer engagement.
  
  I have championed the use of data in understanding customer behavior, market trends, and campaign performance. This has enabled us to tailor our marketing strategies to the specific needs and preferences of our target audience, ensuring more personalized and impactful marketing messages.
  
  Furthermore, I have been instrumental in building a team that is as proficient in data analysis as they are in traditional marketing. This involves recruiting talent with a strong analytical background and fostering a culture of continuous learning and adaptation. Through regular training and professional development, I ensure that our team remains at the forefront of data-driven marketing trends and technologies.
  
  My role at Cedar Rose goes beyond just leading a department; it's about setting a vision for how data and analytics can revolutionize our marketing efforts. My commitment to a data-centric approach has not only positioned our marketing department as a key driver of business growth but has also set a new standard for how marketing can be approached in our industry.

• As a Pioneering Committee Member specializing in New Technology, I actively engage in identifying, evaluating, and integrating emerging technologies that drive our organizational vision forward. My role entails a strategic focus on adopting innovative solutions, fostering an environment of continuous technological advancement, and ensuring our initiatives are aligned with long-term business objectives. I spearhead discussions, influence decision-making, and collaborate with cross-functional teams to maintain our position at the forefront of industry innovation.
  
  In my capacity as an Esteemed Expert Advisor in Communications, I leverage my extensive knowledge to shape and future-proof our communication strategies. I am deeply involved in understanding and anticipating shifts in digital communication, advising on the adoption of new methods and technologies to enhance engagement and efficacy. My insights guide the organization through the evolving digital landscape, ensuring our communication practices not only meet the current standards but also set new benchmarks for excellence in an ever-changing world.

• At Ridgetop Research, my role as an Advisor for top-tier clients encompasses a comprehensive range of subjects, including technology, marketing, change management, and organizational structure. I provide specialized, project-based guidance, leveraging my extensive experience and deep understanding of these domains to drive their strategic initiatives forward.
  
  In technology, I offer insights into the latest trends, helping clients integrate cutting-edge solutions that enhance their operational efficiency and competitive edge. For marketing, I devise strategies that align with their unique brand values and market position, ensuring they capitalize on digital innovations and consumer insights. When advising on change management, I focus on facilitating smooth transitions, fostering adaptability, and implementing best practices that minimize disruption and maximize acceptance. In the realm of organizational structure, I provide recommendations to optimize team dynamics, leadership approaches, and structural design, ensuring alignment with their strategic goals and market demands.
  
  At Ridgetop Research, my advisory services are tailored to each client's specific needs and challenges, ensuring they receive informed, actionable, and forward-thinking guidance that drives their success in an ever-evolving business landscape.

• At Guidepoint, my role involves advising top-tier clients on a multitude of critical subjects, including technology, marketing, scale-up strategies, organizational structure, market expansion, and go-to-market plans. I provide tailored, in-depth insights and strategic guidance to help clients navigate complex landscapes, drive growth, and achieve their business objectives.
  
  In technology, I guide clients through the latest advancements and trends, helping them integrate innovative solutions to enhance their operations and competitive edge. For marketing, I offer strategies that leverage their unique brand values and position them effectively in the market. When advising on scale-up strategies, I focus on sustainable growth, helping businesses expand their operations while maintaining their core values and quality. I also provide expert insights into optimizing organizational structures for efficiency and agility, ensuring they are well-equipped to adapt to changing market demands.
  
  My role extends to guiding market expansion and go-to-market strategies, where I help clients identify new opportunities, understand different market dynamics, and develop plans that ensure successful launches and sustainable growth. As a member specializing in communication, brand, and marketing, I also contribute to developing cohesive brand narratives and effective communication strategies that resonate with target audiences and reinforce the client's market presence.
  
  At Guidepoint, my advisory and membership roles are dedicated to offering actionable, forward-thinking advice and solutions, drawing from a deep well of industry knowledge and experience to support our clients in achieving their most ambitious goals.

• At LVMH, I serve as a Committee Member focusing on Retail Strategy and Expansion, where my role is crucial in bridging the gap between the dynamic worlds of online and offline retail. My expertise guides the strategic direction and growth of LVMH's diverse portfolio of luxury brands, including Louis Vuitton, Christian Dior, Givenchy, and Sephora, among others.
  
  As a committee member, I delve deep into the intricacies of retail strategy, analyzing market trends, consumer behavior, and the competitive landscape to drive expansion plans that align with LVMH's prestigious reputation and innovative spirit. I work closely with each brand to tailor strategies that reflect their unique heritage and vision while capitalizing on growth opportunities in new and existing markets.
  
  My role also focuses on seamlessly connecting the online and offline retail experiences, ensuring that LVMH's brands maintain their luxury appeal and provide exceptional customer experiences across all channels. I lead initiatives that integrate cutting-edge technology with traditional retail principles, enhancing customer engagement, personalization, and operational efficiency.
  
  For brands like Louis Vuitton, I strategize on expanding their iconic presence globally while preserving their renowned craftsmanship and exclusivity. With Christian Dior, I focus on elevating their haute couture and ready-to-wear lines through innovative retail concepts. For Givenchy, I guide the brand in amplifying its fashion-forward image and reaching new, discerning audiences. At Sephora, I drive the fusion of online and offline shopping, ensuring a seamless, interactive beauty experience.
  
  At LVMH, my commitment as a Committee Member is to uphold and enhance the prestige and growth of each brand, ensuring that our retail strategies and expansions continue to set industry benchmarks and exceed customer expectations.

• As an Advisor to the Danish government, my role focuses on developing and refining the Environmental, Social, and Governance (ESG) strategy within the fashion industry. My expertise guides policy-making and strategic initiatives aimed at promoting sustainability, ethical practices, and good governance in one of the world's most influential and creative fashion sectors.
  
  I collaborate closely with government officials, industry leaders, and stakeholders to assess the current landscape of the fashion industry in Denmark. My responsibilities include analyzing the environmental impact of fashion production and supply chains, advising on ways to reduce carbon footprints, and promoting the use of sustainable materials and technologies.
  
  In terms of social aspects, I advocate for fair labor practices, inclusivity, and community engagement, ensuring that the fashion industry not only thrives economically but also contributes positively to society. I guide the development of policies that encourage brands and designers to adopt ethical practices and create value for all participants in the fashion ecosystem.
  
  Governance is another critical area of my advisory role. I provide insights into establishing robust governance structures that enforce compliance, transparency, and accountability within the fashion industry. This involves recommending standards and frameworks that align with global best practices, ensuring that Danish fashion not only leads in design but also in its commitment to ethical and responsible business conduct.
  
  In my role as an advisor, I leverage Denmark's reputation for design innovation and sustainability, encouraging a holistic approach to ESG in fashion that can serve as a model for other nations. I am committed to helping the Danish government shape a fashion industry that is not only creatively vibrant and economically robust but also socially responsible and environmentally sustainable.

• At META, my role as a Committee Member focuses on exploring the future of technology and addressing barriers for consumers. I engage in forward-thinking discussions and strategic planning to ensure that META's technological advancements are accessible, user-friendly, and align with the evolving needs and expectations of our global user base. I analyze trends, anticipate future developments, and identify potential challenges and opportunities, working towards solutions that enhance the digital experience for all.
  
  As an Expert Advisor on EU markets, I provide specialized insights into the unique regulatory, cultural, and economic landscapes of the European Union. My expertise guides META's approach to navigating the complexities of operating in diverse EU markets, ensuring compliance with regulations like GDPR, understanding consumer behavior, and adapting to competitive dynamics. I advise on strategy, policy, and engagement to foster positive relations with EU stakeholders and align META's offerings with the expectations and values of European users.
  
  In both roles, my aim is to contribute to META's mission of connecting people and building communities, ensuring that our technology serves as a positive force for innovation, inclusivity, and growth in the EU and beyond.

In my role as a committee member at Mousse Investments Limited, closely associated with Chanel, I am entrusted with the pivotal task of guiding and refining the company's retail strategy. My responsibilities involve an in-depth analysis of emerging market trends and consumer behaviors, which is essential for ensuring that Chanel's retail approach remains innovative and adaptable to the ever-changing retail landscape. I also play a crucial role in upholding the high-quality standards of the Chanel brand across its retail outlets. This includes maintaining the luxurious ambience, exemplary customer service, and overall brand integrity that are synonymous with Chanel's reputation.

Additionally, my position is key in bridging the gap between online and offline retail domains. I am tasked with integrating these platforms to create a harmonious and cohesive shopping experience that aligns with Chanel's ethos of luxury and elegance. My role is central in making sure that Chanel's retail strategy is not only effective but also resonates with the brand's esteemed legacy and prestigious standing in the luxury market.

• At Venture Cup Denmark, I serve as a mentor and advisor for Nordic startups, specializing in guiding these burgeoning companies through the critical phases of scaling up, securing funding, and navigating the complexities of the startup ecosystem. My role is centered around empowering entrepreneurs with the tools, knowledge, and strategies they need to transform their innovative ideas into sustainable and successful businesses.
  
  When it comes to building scale-up strategies, I work closely with startup teams to identify growth opportunities, optimize their business models, and prepare for the challenges of expanding their operations. I provide insights into market entry, product development, and customer acquisition, ensuring that startups are well-positioned to thrive in competitive environments.
  
  In the realm of funding, I advise startups on navigating the investment landscape, from identifying the right funding sources to crafting compelling pitches and negotiating terms. My guidance aims to secure the financial resources necessary for growth while ensuring founders maintain clarity and control over their vision.
  
  As a general startup advisor, I offer a comprehensive support system to address various needs, whether it's refining their value proposition, developing go-to-market strategies, understanding legal and regulatory requirements, or building a resilient organizational culture. My role at Venture Cup Denmark is not just about advising but also about mentoring, providing a sounding board, and fostering a supportive network that enables Nordic startups to achieve their full potential and make a lasting impact in their respective industries.

• At the European Commission, my advisory role extends to critical areas like the General Data Protection Regulation (GDPR), where I provide specialized consultation to Margrethe Vestager on this landmark legislation. My focus is on dissecting the GDPR's intricacies, forecasting its impact on businesses and consumers, and guiding the development and refinement of policies that uphold the highest standards of data privacy and protection.
  
  I analyze the GDPR's implications for communication practices, ensuring that regulations foster transparency and consumer rights without stifling innovation. In technology, I advise on how companies can adapt to GDPR requirements, implementing robust data protection measures while continuing to drive technological advancements. For marketing, I explore the regulation's effects on data-driven strategies, advising on compliant practices that respect user privacy and lead to more ethical and effective engagements.
  
  In my role at the European Commission, I strive to ensure that GDPR not only sets a global benchmark for data protection but also serves as a catalyst for positive change, encouraging organizations to adopt more responsible, transparent, and consumer-focused practices. My consultation aids in shaping a regulatory environment where privacy and progress go hand in hand, reflecting the European Union's commitment to safeguarding its citizens' rights in the digital age.

• As CEO of Digital Marker, a leading provider of custom IT solutions for the fashion industry, I spearhead the company's vision, strategy, and operations. My role involves driving innovation and growth by leveraging AI and cutting-edge technologies to create transformative solutions for our clients. I'm dedicated to maintaining our position at the forefront of the fashion tech industry, ensuring that we deliver exceptional value and competitive advantages to brands looking to enhance their operations and customer experiences.
  
  I oversee a talented team of professionals, fostering a culture of excellence, creativity, and continuous learning. My responsibilities include developing strategic partnerships, expanding our market presence, and continuously improving our offerings. I'm committed to upholding the highest standards of quality, sustainability, and ethical practices, reflecting the evolving demands of the fashion industry and the values of our company.
  
  As CEO, I ensure that Digital Marker remains adaptive, responsive, and forward-thinking, always anticipating the needs of our clients and the market. I am proud to lead a company that not only drives technological innovation but also contributes positively to the transformation of the fashion industry.
  
  Clients Warner Bros, Google, Barclay, HSBC, Deutsche Bank, Gucci, LVMH, H&M, Zara, Zalando, GM, Tesla, Porsche, and Disney
  Markets: Global

Succesful exit in 2023

• At Connect Denmark, I embrace a multifaceted role that encompasses mentoring young leaders from top-tier organizations, guiding CEOs of medium-sized companies on organizational structure and scaling up, advising board members on a range of critical business issues, and providing expert insights on talent development to CEOs and board members.
  
  As a mentor for young leaders, I provide guidance, insights, and support to help them navigate the complexities of their roles within major organizations. I focus on leadership development, strategic thinking, and problem-solving, empowering the next generation of leaders to make impactful decisions and drive their organizations forward.
  
  For CEOs of medium-sized companies, I offer specialized mentoring on organizational structure and scale-up strategies. My role involves helping them to optimize their organizational design, enhance operational efficiency, and implement effective growth strategies, ensuring they are well-positioned for sustainable expansion.
  
  As an advisor to board members, I address a wide array of issues including technology integration, marketing strategies, change management, organizational structure, scaling up, market expansion, and go-to-market plans. My extensive experience and strategic acumen enable me to provide valuable perspectives and solutions that align with the organization's goals and market dynamics.
  
  Finally, I advise CEOs and board members on talent development, focusing on strategies to attract, retain, and nurture top talent. I emphasize the importance of creating a culture of continuous learning and innovation, ensuring that the organization's human capital is fully equipped to meet current and future challenges.
  
  At Connect Denmark, my comprehensive advisory and mentoring roles reflect my commitment to fostering leadership excellence, organizational growth, and strategic innovation across various facets of business operations.

• At Beauty and Style, my strategic focus and innovative approach have been instrumental in propelling us from a €2 million to a €3 million leading enterprise in the Nordic beauty education industry. As a committed mentor and boardmember, I continue to drive excellence, growth, and innovation.
  
  I empower young leaders with the skills and insights needed to excel in the beauty industry, ensuring that our team is equipped to drive and sustain our growth trajectory.
  
  I provide nuanced strategies to CEOs, focusing on scalable growth and organizational optimization, directly contributing to our leap from €2 million to €3 million in sales.
  
  My advice on market expansion, technology integration, and marketing strategies has been pivotal in identifying and capitalizing on new opportunities, significantly impacting our revenue growth.
  
  Recognizing that our people are the key to our success, I emphasize developing a skilled and innovative workforce, fostering an environment that not only supports current success but also positions us for future growth.
  
  My role at Beauty and Style is a testament to my dedication to not just meeting but exceeding our growth targets, ensuring we continue to lead and redefine beauty education in the Nordics.

• As a Board Member at the Make-A-Wish Foundation, my primary focus lies in leveraging my extensive marketing and fundraising expertise to further the organization's impactful mission. I have been instrumental in developing and executing innovative marketing strategies that enhance the foundation's visibility and engage a broader audience. This has involved harnessing various digital platforms and traditional media channels to tell compelling stories of hope and resilience, significantly boosting public engagement and support.
  
  In the realm of fundraising, I have played a pivotal role in devising and implementing effective fundraising campaigns. My approach combines creative event planning with targeted donor outreach, ensuring a diverse and sustainable revenue stream. I've successfully cultivated relationships with donors, corporate partners, and community groups, leading to substantial financial contributions that enable the foundation to reach more children.
  
  My efforts in marketing and fundraising are grounded in a deep understanding of the foundation's goals and the needs of the children we serve. By aligning our marketing initiatives with our fundraising efforts, I've ensured that each campaign not only raises funds but also furthers the foundation's reputation as a beacon of hope in the community. My strategic vision and dedication to the cause have been key drivers in expanding the foundation's impact and enabling us to fulfill more life-changing wishes for children with critical illnesses.

• As the Chief Marketing Officer at Nordic Game Supply, I lead our business collaborations with some of the gaming industry's most prominent brands, including 2K, Rockstar, Thrustmaster, TurtleBeach, and more. My primary objective is to spearhead the growth of the largest E-Commerce sites in the Nordics and drive our strategic expansion into the German market. My tenure has involved working closely with renowned franchises such as NBA, WWE, DTC, and others, successfully managing major game launches like ARK, Red Dead Redemption II, WWE2K18, and NBA2K18.
  
  Projects and Results at Nordic Game Supply:
  
  NBA2K Franchise Growth: Achieved a remarkable +15% increase in sales and a significant +22.1% rise in season pass subscriptions.
  
  WWE2K Franchise Growth: Successfully grew sales by +15% and increased season pass subscriptions by +10.2%.
  
  PES2018 Franchise Growth: Fostered a +8% growth in sales and an +8.6% increase in season pass subscriptions.
  
  ARK Launch in Nordics: Exceeded expectations with a +22% growth in sales, a +5.3% increase in season pass subscriptions, a substantial 22.5% cut in costs, and a dramatic increase in PR from 7.5% to 32.5% of the market share.
  
  My role at Nordic Game Supply is characterized by a relentless commitment to growth, innovation, and strategic expansion, ensuring that we continue to lead and excel in the competitive gaming market.

• As a Committee Member at Heartland/Bestseller, my role has been integral in driving the company's strategic direction on a global scale. Specializing in strategy development, I have led initiatives for digital transformation and retail expansion, adapting to diverse market trends. My focus has been on crafting strategies that resonate with different regional needs, ensuring global growth and competitiveness.
  
  A key part of my role has been overseeing digital transformation. This involved integrating digital technologies into all business facets, fundamentally changing operations and customer value delivery. This shift has enhanced our agility and market responsiveness.
  
  Retail expansion, particularly in global markets, has been a major focus. I have strategized for entering new markets, leveraging a deep understanding of international dynamics to fortify our brand presence worldwide. This involved balancing strategic planning with effective execution, ensuring sustainable expansion.
  
  Implementing an omnichannel strategy has been crucial. I have managed and integrated multiple customer interaction channels, striving for a seamless and engaging customer experience globally. This approach has boosted customer engagement and loyalty in a competitive landscape.
  
  Data-driven decision making has underpinned my strategic actions. Utilizing analytics, I have extracted insights into customer behaviors and market trends, guiding informed decision-making. This approach ensures our initiatives align with overarching goals amidst dynamic global market changes.
  
  Additionally, my responsibilities have included conducting digital audits and competitive analyses, reinforcing the robustness of our strategies and market positioning. Overseeing financial, retail, and digital operations, I have aligned all activities with our global objectives, catalyzing growth and innovation.

• As CEO at Entername, I've strategically steered the company to become a beacon for brands seeking innovative communication and branding strategies. My role involves direct oversight of client projects, ensuring exceptional project management and delivering results that exceed expectations. I excel in cultivating and managing client relationships, understanding their unique challenges, and providing tailored solutions. Beyond internal operations, I'm an acclaimed keynote speaker across the EU, sharing valuable industry insights and trends. My leadership has been pivotal in guiding Entername from its inception to a triumphant exit, marking a meteoric rise to €120 million in value.

• At United Gaming Forum, I offer comprehensive advisory services to industry leaders like The NineHertz, Electronic Arts, Epic Games, and others, specializing in the future of gaming and technology. My expertise extends to guiding these companies in integrating cutting-edge technologies and crafting innovative gaming experiences. Additionally, I provide strategic counsel on marketing and go-to-market strategies, helping these developers position their products effectively in the competitive gaming market, ensuring they not only lead in innovation but also in market presence and consumer engagement.

• In my role as a Committee Member at Boozt AB, I have been instrumental in driving forward-looking strategies and initiatives across the European market. My primary focus has been on developing and implementing comprehensive strategies that enhance our market position and ensure sustainable growth. This involves a keen understanding of retail expansion, where I have guided the company through various phases of growth, ensuring that we capitalize on emerging market trends.
  
  A significant aspect of my role is enhancing customer experience. Recognizing the evolving expectations of our consumers, I have steered efforts to integrate an omnichannel strategy, effectively merging our online and offline presence to provide a seamless and engaging customer journey. The use of data and analytics has been central to these endeavors, enabling us to make informed decisions and tailor our approaches to meet specific market demands.
  
  Digital audits have been a critical component of my responsibilities, ensuring that our digital strategies align with our overarching business goals and the dynamic nature of the digital landscape. My role also involves comprehensive competitive analysis, allowing us to understand and outmaneuver competitors in key market segments.
  
  Financial oversight, coupled with a keen eye on retail and digital operations, forms the backbone of my contributions to the committee. I ensure that all initiatives and strategies not only align with our financial goals but also adhere to the highest standards of operational excellence.
  
  Moreover, my involvement extends to guiding marketplace expansion. This encompasses identifying new opportunities and strategically positioning Boozt AB to leverage these opportunities, thereby ensuring our continued growth and dominance in the EU retail sector.
  
  Through these multifaceted roles and responsibilities, I have been committed to driving Boozt AB's success and establishing it as a leader in the European retail landscape.

• At Gucci, I execute a comprehensive 360 marketing, brand, and communication plan, designing innovative strategies for 2021, including detailed KPIs, campaign schedules, and creative content for retail and e-commerce. My role encompasses full P&L responsibility, overseeing supply chain, inventory management, and ensuring the successful execution and adaptation of marketing plans to current environments. I'm also responsible for SoMe, e-commerce, retail, and marketplace marketing across EMEA markets, focusing on driving in-store traffic and creating an experience-driven online presence.

• As an advisor to the board at Matas A/S, the leading retailer and e-commerce site in the Nordics for beauty and wellness products, I guide the company's retail excellence, online presence, and strategic expansion. My role involves providing expert insights and strategies to ensure that Matas A/S continues to dominate the market and successfully extends its reach and product offerings, reinforcing its position as a frontrunner in the industry.

• During my tenure at BTX Group A/S, I crafted a comprehensive global 360 omnichannel strategy, integrating SoMe, e-commerce, retail, and marketplaces for cohesive brand engagement. I was fully P/L responsible for SoMe channels, spearheaded digital transformation, managed product and order processes, and oversaw content and user experience for www.likeanna.com. Leading a team of 18 campaign managers, I was accountable for the profitability of E-Commerce, SoMe, and digital advertising, ensuring a unified, impactful approach to digital presence and customer engagement.

• As a committee member for digitalization and E-Commerce at Kering Group, I focus on driving the group's digital strategy and e-commerce initiatives, ensuring they align with the latest industry trends and technologies to enhance the online presence and sales of luxury brands under Kering's portfolio.

• At Aldi, recognized as the 10th largest retailer globally, my role is pivotal in overseeing retail operations and spearheading market expansion in the Nordics, ensuring our strategic presence and growth in this key region continue to contribute to our worldwide retail success.

• At Gucci, as the Senior Omnichannel Manager/Director, I was integral to the strategic shift from digital to omnichannel retailing. Part of a dynamic team of four, I orchestrated the redesign and execution of various initiatives. My tenure included leading up to 170 individuals through significant transitions.
  
  Key achievements include:
  - Digital Communication Redesign: Transitioned from collection-driven to consumer-driven strategies in 4 months, 7% under budget.
  - Retail Communication Overhaul: Revamped in 7 weeks, slightly over budget at 2.5%, shifting focus to consumer engagement.
  - Online Visual Profile Enhancement: Reimagined to boost consumer engagement, completed in 7 months, 14% under budget.
  - Online Sales and Conversion Optimization: Through a data-driven approach, achieved a 10.5% YOY improvement, completing the project in 3 months, 3.2% over budget.
  - Subscription Strategy Development: Implemented in 2 weeks, resulting in an 18.3% subscription growth and a 13.2% profit increase.
  - Media Streamlining: Executed in 7 months, 7.5% under budget, leading to a continued 7.8% cost decrease.
  - Omnichannel Setup Rethinking: Focused on data and consumer-centric decisions, achieving a 7.6% under-budget result and a 7.9% increase in reach.
  
  My role was not just about leadership and project management; it was about envisioning and implementing a consumer-centric omnichannel experience that resonated with Gucci's prestigious brand and discerning clientele. My efforts contributed to enhancing Gucci's market presence, customer engagement, and overall business performance.

• At Buffalo, I was the catalyst in their major digital transformation, steering both international and global initiatives. As the project lead, I transitioned the company from mere digital adaptation to a holistic digital strategy and execution, delivering substantial double and triple-digit natural growth. My responsibilities were comprehensive, including the development of a digital presence strategy, the complete overhaul of online sales processes, and the internal management of digital transformation projects. I also redefined the company's digital and brand communication strategy, established a bottom-up KPI strategy focused on enhanced understanding and communication, and maintained P/L responsibility for all digital and marketing communications, significantly propelling Buffalo forward in the digital era.