Andromachi Dimitriadou
Thessaloniki, Greece
Summary
Content and digital marketing professional with expertise in copywriting, digital campaign development and execution, and multi-channel content creation. Skilled in SEO, email, and social media marketing, with experience in transcreation and adaptation of content for Greek audiences.
Overview
10
10
years of professional experience
Work History
Freelance Copywriter & Content Specialist
Freelance
04.2016 - Current
- Development of cross-channel content strategies for paid and organic media across Meta, Google, and YouTube.
- Execution of creative assets aligned with platform best practices, audience insights, and campaign goals.
- Collaboration with performance marketing and design teams to ensure cohesive storytelling and message alignment across channels.
- Optimization of content performance through data-driven iteration on visuals, messaging, and formats.
- Creation of weekly CRM content to support ongoing customer engagement and lifecycle marketing efforts.
- Maintenance of a unified brand voice and tone across all paid, organic, and owned media.
- Coordination of content calendars to align messaging across CRM, paid, and organic touchpoints.
- Integration of customer journey mapping to personalize CRM content and enhance user experience..
Digital Marketing Consultant
Sinister Sisters
03.2015 - 10.2024
- Email outreach and correspondence with strategic partners to support collaboration and promotional initiatives.
- Assistance with planning, execution, and monitoring of paid marketing campaigns on Facebook and Instagram.
- Participation in pop-up retail activations during Fashion Weeks, supporting brand visibility and customer engagement.
- Data entry and management of key business information to support operations and reporting accuracy.
Search Engine Optimization Copywriter
Medida
08.2022 - 05.2023
- Development of SEO-optimized website, blog, and landing page content to increase organic visibility and search rankings.
- Execution of keyword research strategies using tools like SEMrush, Ahrefs, or Google Search Console to inform content direction.
- Creation of compelling, user-focused copy that balances readability with keyword integration and technical SEO requirements.
- Collaboration with SEO strategists, content managers, and developers to align copy with broader optimization initiatives.
- Implementation of on-page SEO best practices including meta titles, descriptions, header tags, internal linking, and schema markup guidance.
- Optimization of existing web content through periodic audits, content refreshes, and SERP performance analysis.
- Monitoring of organic performance KPIs such as traffic, CTR, bounce rate, and time on page to refine content strategy.
- Adherence to brand tone, voice, and editorial standards while ensuring content meets SEO and accessibility guidelines.
- Research into industry trends and competitive content to identify gaps and new opportunities for high-ranking content development.
Content and Social Media Marketing Manager
Battlenet Gaming Stations / Esports Venues
08.2020 - 06.2021
- Expansion of influencer and streamer-centered content creation to support advertising for tournaments, brand collaborations, and in-store promotional packages.
- Collaboration with streamers and creators to produce authentic, high-impact social content aligned with Battlenet Gaming Stations’ marketing objectives.
- Contribution of feedback and strategic input on the development of the BNETGG app to improve user experience and platform functionality.
Copywriter and Social Media Coordinator
Battlenet Gaming Stations / Esports Venues
03.2019 - 08.2020
- Copywriting for all Battlenet Gaming Stations’ official social media channels, including Facebook, Instagram, LinkedIn, and TikTok.
- Development, implementation, and management of social media marketing and advertising campaigns on Meta.
- Execution of live event coverage for in-store tournaments, including real-time content creation and community engagement.
- Creation of social media literacy frameworks to support consistent brand messaging across decentralized store accounts.
- Provision of personalized training and guidance to store owners and social media managers within the Battlenet Gaming Stations network.
Lead Copywriter
SocialMe.gr
08.2017 - 07.2018
- Copywriting for cross-platform social media channels including Facebook, Instagram, and Twitter, paired with development of content marketing strategies.
- Planning, copywriting, and execution of email marketing campaigns using the Mailchimp platform.
- Authoring and management of blog content for clients, including editorial calendar oversight and SEO-aligned article development.
- Writing of website copy, including core brand messaging and informational pages such as About Us.
Copywriter
Spxmac Gigs
03.2016 - 09.2016
- Copywriting for product listings and descriptions for e-commerce sellers on platforms such as Amazon and eBay.
- Content writing for business websites, including articles, blog posts, service pages, and About Us sections.
- Optimization of written content for SEO, incorporating keyword strategy, on-page structure, and metadata alignment.
- Development of branding copy to support voice, tone, and positioning across marketing and digital assets.
- Proofreading and editing of written materials to ensure clarity, consistency, and adherence to brand and grammatical standards.
Education
Certificate - Digital Marketing Strategy
Harvard Business School (HBS)
Online09-2025
Diploma - Digital & Social Media Marketing
ACT - American College of Thessaloniki
Thessaloniki, Greece01.2020
Certificate - Digital Marketing – Google AdWords
University of Piraeus
Online01.2017
Master of Science - MS - Plant Pathology/Phytopathology
Aristotle University of Thessaloniki (AUTH)
Thessaloniki, Greece01.2015
Bachelor of Science - BS - Agricultural Sciences
Aristotle University of Thessaloniki (AUTH)
Thessaloniki, Greece01.2012
Skills
- Copywriting & Creative Messaging
- Digital Marketing Campaign Strategy & Execution
- Multi-Channel Content Creation
- Storytelling for Web, Social & Email
- Brand Voice Development & Audience Engagement
Languages
Greek
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
French
Advanced (C1)
Timeline
Search Engine Optimization Copywriter
Medida
08.2022 - 05.2023
Content and Social Media Marketing Manager
Battlenet Gaming Stations / Esports Venues
08.2020 - 06.2021
Copywriter and Social Media Coordinator
Battlenet Gaming Stations / Esports Venues
03.2019 - 08.2020
Lead Copywriter
SocialMe.gr
08.2017 - 07.2018
Freelance Copywriter & Content Specialist
Freelance
04.2016 - Current
Copywriter
Spxmac Gigs
03.2016 - 09.2016
Digital Marketing Consultant
Sinister Sisters
03.2015 - 10.2024
Certificate - Digital Marketing Strategy
Harvard Business School (HBS)
Diploma - Digital & Social Media Marketing
ACT - American College of Thessaloniki
Certificate - Digital Marketing – Google AdWords
University of Piraeus
Master of Science - MS - Plant Pathology/Phytopathology
Aristotle University of Thessaloniki (AUTH)
Bachelor of Science - BS - Agricultural Sciences
Aristotle University of Thessaloniki (AUTH)
Awards
State Scholarship Foundation Scholar (2013-2014)
Similar Profiles
Shoaib SumarShoaib Sumar
Writer / Creative Consultant at FreelanceWriter / Creative Consultant at Freelance
Amelia GilbertAmelia Gilbert
Babysitter at FreelanceBabysitter at Freelance
HAITHAM ALTOUKHYHAITHAM ALTOUKHY
Senior Video Editor at FreelanceSenior Video Editor at Freelance
Shuhui LIShuhui LI
Professeur de français at FreelanceProfesseur de français at Freelance
Charalampos FotarasCharalampos Fotaras
General Manager at YOUTH LABGeneral Manager at YOUTH LAB