Angeliki Kotroni

• Implemented data-driven strategies to optimize purchasing decisions based on historical trends and market fluctuations.
• Forecasted purchasing trends and improved merchandising strategies.
• Analyzed current vendors and products to stay abreast of market trends and evaluate new suppliers.
• Developed and managed budgets for purchasing and projected purchasing needs.
• Prepared and analyzed reports to track inventory and purchasing trends.
• Managed and maintained purchase orders and invoices.
• Increased sales revenue by developing and implementing effective sales strategies.
• Evaluated competitor offerings to maintain a competitive edge, adapting strategies as necessary for sustained success.
• Implemented systems and procedures to increase sales.
• Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
• Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.

• Monitored and analyzed sales records, trends or economic conditions to anticipate consumer buying patterns and determine suitable type and quantity of company inventory items.
• Proposed Budgets per Brand and placed orders according to own buying technics and fashion intuition.
• Placed orders for merchandise consistent with quality, quantity and other specification requirements.
• Reviewed each store location's buying trends to ascertain correct assortment of apparel for maximum sales and profits.
• Interacted with vendors, store managers and other stakeholders to maintain on-time deliveries.
• Sourced new vendors in effort to boost range of products offered in store locations while reducing costs through strategic contract negotiations.

• Prepared fashion outfits.
• Supervised studio management and organized photo shoots by booking models, hair & makeup and organizing work timelines.
• Researched current fashion trends and competitor activity.
• Consultant for overall online image including banners, landing pages, newsletters etc
• Visual strategy through sales analysis for all brands separately with goal to create ongoing relationship with costumer.

With a focus on swimwear Maiden Brand has had major selling points such as Selfridges, LuisaViaRoma and La Rinascente. And prime Fashion Publications such as Elle Gr, Madame Figaro and The Sunday Times.

• Led aesthetic vision and creation of new fashion brand.
• Designed garments meeting both aesthetic and technical criteria.
• Developed creative projects including illustrations and artwork.
• Supervised product creation and release.
• Created plans and communicated deadlines to ensure projects were completed on time.
• Orchestrated photo sessions by choosing photographers, stylists and cosmetic artists.
• Researched industry trends and evaluated competitive products.
• Managed campaigns with specific focuses in order to meet customer needs and creative visions.
• Developed strategic communication and marketing plans.

• Sketched artistic and fresh designs for consideration.
• Prepared and maintained design boards with sketches, fabrics, colors, prints and trims.
• Coordinated design process from concept sketches through final adoption.
• Supervised design staff through product creation and release.
• Worked with technical design and product management to provide accurate and complete design products.
• Researched seasonal trends, colors and raw materials to focus on needs of buyers.
• Communicated with photographers and stylists to effectively showcase EMILIANO RINALDI brand.

• Traveled numerous times per year to observe fashion trends and make proactive buying choices.
• Collaborated with other vintage brands by creating events.
• Prepared photo shoots and strategy regarding visual development.