ANGELOS PSOMAS
ATHENS
Summary
Dedicated Strategy & Research professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
20
20
years of professional experience
Work History
MEDIA STRATEGY & INSIGHTS MANAGER
PUBLICIS MMS
2017.02 - Current
- Guiding project team in all phases of individual projects
- Develop background information for needs, wants and expectations of client brief
- Drive business analysis to identify requirements and ensure client's business processes are addressed by team
- Communicate key insights and findings
- Develop strategy pillars aiming to maximize value that clients get by delivering 360' constructive recommendations and measurable improvements to their business performance
- Ensure teams' communication proposals and ideas creatively fit to strategy's development and client's needs
- Carry out reporting and communication to all related project members (team & client)
- Own and develop trusted relationship with client and communication partners, working close with them to maximize client satisfaction from services and solutions
- Always in search for best solutions to address client needs by keeping up to date, all related project members, with latest trends, innovations, case studies and future developments of relevant industries/markets and communication solutions
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
Senior Communications & Research Strategist
Tempo OMD
2010.05 - 2016.12
- Planning and execution of 30+ sophisticated communication strategies
- Project management of research studies (qualitative & quantitative), contributing effectively in strategic planning inspiration - several projects with retail, telecommunications, super market and technology clients
- Implementation of 20+ in-house studies offering added value to clients' business and agency's new business development
- Consumer segmentation & other data driven marketing/communication solutions for: media budget optimization, branding & positioning tactics and highly targeted sales actions
- Identified and analyzed project risks and developed mitigation strategies.
- Conducted research and analysis to develop model-based solutions to complex operational problems.
- Designed data optimization and interfaces for user interaction.
Acoount Manager
FOCUS-MRB HELLAS
2004.01 - 2010.04
- Project management of 30+ quantitative and qualitative research studies for several market categories (telecommunications, retail, super markets, media, technology, among others)
- New business development by constructing high end research solutions for prospect clients
- Inspiration of innovative research solutions that brought added value to existing clients business
- Evaluate client needs and developed tailored solutions to increase positive customer ratings.
- Educated clients on new products or services to increase customer engagement with brand.
Education
Master of Arts - Integrated Marketing Communication
EMERSON COLLEGE
Boston, USA06.2000
Bachelor of Science - International & European Economics & Politics
UNIVERSITY OF MACEDONIA
Thessaloniki, Greece11.1998
Skills
- Project Planning & Administration
- Business Development
- Strategic Planning
- Business Analysis, Performance Reviewing and Reporting
- Teamwork and Collaboration
- Decision-Making
Accomplishments
- Achieved sales increase for clients through effectively helping them to resolve sales & marketing issues via quantitative and qualitative studies
- Documented and resolved brand image issues which led to new product launches that increased sales for clients
- Achieved positive brand health for clients by introducing several quantitative research tools for measuring brands' dynamics in the market
- Resolved product issues through consumer testing.
Cooking, Travel, Arts Lover, Tech-Enthusiast
I love cooking because it soothes my mind, as well travelling abroad and meeting new cultures and people
I am an arts lover and I always like to explore new ideas, innovations and trends, as well as a tech-enthusiast so as to bring comfort and easiness in my daily life
Languages
Greek
Native language
English
Proficient
C2
Timeline
MEDIA STRATEGY & INSIGHTS MANAGER
PUBLICIS MMS
2017.02 - Current
Senior Communications & Research Strategist
Tempo OMD
2010.05 - 2016.12
Acoount Manager
FOCUS-MRB HELLAS
2004.01 - 2010.04
Master of Arts - Integrated Marketing Communication
EMERSON COLLEGE
Bachelor of Science - International & European Economics & Politics
UNIVERSITY OF MACEDONIA
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