ANGELOS STEFANIDIS

Scope

• P&L, Marketing, GTM and annual revenue responsibility over $300M
• Regional coverage across 150+ countries
• 10 direct reports + over 100 B2B team members across 20 Logitech entities

Key achievements

• Led redesign of Emerging Markets and LATAM B2B commercial organization, creating scalable operating model, governance framework and sales excellence structure.
• Delivered highest growth performance across Logitech global regions for four consecutive years.
• Co-developed and led first global rollout of Logitech's new B2B Channel Partner Program (Connect), introducing standardized membership structures, partner benefits and governance processes.
• Participating partners achieved >50% faster growth than non-participating partners during the first year.
• Introduced strategic account planning frameworks across more than 1,000 enterprise target accounts.
• Redesigned distribution ecosystem and implemented structured channel governance and QBR processes.
• Developed alliance growth strategies with Microsoft, Zoom, Google, Apple, Samsung and Steelcase.

Scope

• Revenue responsibility over $2B
• Coverage across 100 countries
• 5 direct reports and leadership influence for 150+ professionals

Key achievements

• Led transformation of HP's outsourced Mid-Market and Channel Sales operating model after identifying performance & ROI gaps.
• Partnered with global leadership to select and onboard the new strategic outsourcing provider.
• Redesigned coverage models, KPIs, reporting structures and governance mechanisms.
• Introduced executive Quarterly Business Reviews and strengthened accountability across HP and vendor leadership teams.
• Secured additional commercial investments and expanded market coverage across 10 new countries.
• Delivered highest Mid-Market growth in EMEA (+30% YoY) and achieved 110% quota attainment.
• Designed and deployed Joint Business Planning framework across HP's top 200 strategic partners with executive sponsorship involving HP MDs and partner CEOs.
• Developed partner governance and QBR frameworks that elevated Partner Account Managers into strategic business advisors.
• Improved co-selling effectiveness, partner engagement and marketing ROI.

• Accountable for P&L, Direct and Channel Sales , Marketing
• Managed regional and country channel organizations across MEMA region.
• Developed channel GTM strategies aligned to business priorities.
• Increased services penetration by 35% , improved market share and introduced partner enablement initiatives.
• Introduced executive partner workshops that significantly improved strategic engagement.

• Led supplies business strategy, sales and marketing plans.
• Consistently delivered top regional performance and introduced best preactises in Retail accounts for Greece & Cyprus.
• Overachieved targets for 11 consecutive quarters.
• Achieved best EMEA Supplies KPIs and Point-of-Sale performance for two consecutive years.
• Expanded retail footprint by more than 400 stores within six months.

• Responsible for Marketing Events and Below the line programs with existing and new Corporate Accounts.
• Merchaniser and promoters supervisor for HP's Retail Accounts in Greece & Cyprus