Anna Zachou

• Designed and launched efood’s first physical store under the brand name efood local, including company messaging, merchandising, promotional strategy, and product commercialization.
• Developed and executed the digital and social media strategy in collaboration with a content agency, increasing brand visibility and engagement.
• Launched a customer loyalty program with digital wallet integration, enhancing retention and repeat purchases.
• Used Looker Studio to analyze and report on KPIs, validating marketing performance and guiding optimization efforts.
• Conducted basket analysis in Python to uncover customer behavior patterns and improve campaign targeting.
• Created differentiated in-store experiences through custom merchandising, branded digital assets, and collateral.
• Built creative presentations, product kits, and trend reports to support commercial strategy and internal alignment.
• Led seasonal activations and marketing programs in collaboration with design and media teams, driving sell-through and meeting retail needs.
• Managed end-to-end marketing execution, from budget planning and cross-team coordination to campaign rollout.
• Strategically allocated marketing budgets to high-impact initiatives, ensuring alignment with business objectives.
• Boosted brand awareness and generated qualified leads through integrated internal and external marketing campaigns.

• Run the 1st q-commerce Platform in Greece
• Led cross-functional projects and conducted in-depth data analysis to identify business opportunities and drive continuous improvement.
• Translated customer needs into actionable services, enhancing value propositions and user experience.
• Owned and developed the product roadmap for a q-commerce platform, aligning it with business objectives and customer insights.
• Provided strategic input to shape the company’s business plan and long-term vision.
• Delivered hands-on leadership to a team of Product and Marketing professionals, fostering collaboration, ownership, and executional excellence.
• Collaborated closely with Sales and Operations to align goals, ensure delivery efficiency, and support growth across the customer journey.
• Defined and executed an integrated communications strategy and plan, driving brand clarity and market presence.
• Conducted basket analysis using Python and RFM analysis to understand customer buying behavior, then set up CRM automations tailored to each customer segment to improve engagement and retention.
• Build and distribute Looker Studio reports to report on KPI's
• Managed budgets and resource allocation, optimizing spend across growth and operational priorities.
• Designed B2B sales solution with real time basket analysis
• Achieved profitable growth, increasing average daily sales from 600 to 1,600 through targeted growth marketing strategies and performance optimization.

• Overseeing marketing department.
• Developing and managing advertising campaigns.
• Building brand awareness and lead generation.
• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
• Developed insights on marketing campaigns to assess performance against goals.
• Align activities with corporate objectives by coordinating marketing, sales and product teams processes.
• Provided market analysis and competitors research to showcase benefits and retain customers.
• Communicate with internal (product managers and sales) and external partners.
• Coordinating marketing projects from start to finish.
• Strengthened CRM database segmentation to achieve OR over 25%
• Overseeing social media and content management strategy.
• Participate in monthly, quarterly and annual meetings.

• Led product strategy and product management in its entirety.
• Led strategic and tactical content for online & offline marketing.
• Acted as product owner for e-commerce B2C channel my.xe.gr and achieved 70% growth on revenue, which boosted company's digital transformation plan and her ability to be acquired.
• Generated new leads through customer engagement by deploying inbound and outbound marketing tactics and developing or optimizing informative content.
• Created positioning and key messages to differentiate business solutions and products in market.
• Collaborated with Sales and IT teams to define the proposed business plan for company's Merger and Acquisition.
• Participated in the Mergers and Acquisitions process of the Xrysi Efkeria Group, as member of the Management team
• Launched ARExpo 2019 (www.arexpo.gr) 1rst Real Estate Expo in Greece
• Coordinated project planning and execution with team members and team leads.
• Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.

• Analyzed current business plan, identified inefficiencies in existing processes, and tracked performance following implementation of improvements.
• Supported product innovation and optimization initiatives that contributed to revenue growth and customer satisfaction.
• Analyzed and tracked competitive landscape, identifying trends and opportunities.
• Defined products long-range strategies and coordinating analysis, development, product launch, measuring and appropriate promotions that will ensure product's Monitor Key Performance Indicators.
• Redesigned and relaunched e-commerce platform my.xe.gr along with optimized products commercial policy
• Structured in-depth sales report in order to understand products efficiently and consumers behavior and achieved 55% growth of the average basket
• Launched new services (Premium User), redesigned and relaunched new xeAPP for mobile iOS, Android and iPads
• Managed quality assurance program including on-site evaluations, internal audits and customer surveys.

• Acted as customer advocate, understanding and meeting customers needs and providing solutions
• Brand development, web site traffic growth and advertising revenue.
• Researched organizations and individuals to find new opportunities.
• Developed brand strategy for new business
• Strategic Consulting, including business plan & sales strategy development.

• Conducted field visits to Key Customers and met corporate customers for business development.
• Developed and executed targeted relationship and account development strategy.
• Identified appropriate business targets and new business opportunities
• Assisted Sales team with product custom presentations in order to achieve sales targets and objectives.
• Revised and implemented the customer offers/sales strategies/plans
• Managed Digital campaigns (Scheduling/Invoicing/Reporting)
  

Microsoft Lumia Greece Facebook and Instagram account with 180.000 fans

• Increased customer engagement through social media,
• Daily posts
• Social campaigns proposals
• Monthly Reports
• Handling community, reacting to consumers requests

Managing all digital projects locally and globally activated

Client: Nokia
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Coordinating digital campaign execution operations between marketing, agencies/partners and Nokia Global team
Obtaining campaign measurement requirements from marketers and ensuring accurate setup and tagging of campaign assets
Driving on-going improvements in efficiency of campaign execution/set up and tracking through global tools.
Resolving and managing escalation issues as they arise
Reporting to local, regional and Global teams


Managing own media sites:
• www.nokia.gr : deployment and operations of www.nokia.gr based on local product scope and site architecture.
• nokia.mobi: deployment and operations for mobile site and mobile campaigns.
• My Nokia CRM: deployment and operations for all horizontal and vertical CRM campaigns performing customer segmentation with behavioral criteria.

• Proposed and implemented local concepts and campaigns based on local market needs

SEO:

on-site SEO, keywords analysis, SEO friendly content

Social Media:
• Nokia Greece Facebook ( www.facebook.com/NokiaGreece) with 155.000 fans, daily posts and consumers engagement/queries handling
• Feeding Nokia regional twitter account with local interest tweets
• Social campaigns proposals

Day to day responsibilities
• Main point of contact for local & global clients requests for own media online services
• Participated in weekly local and global conference calls, meetings
• Participated in Workshops for SEO and Social Media new trends and best practices
• Managed internal teams and 3rd parties for: translation and copywriting; graphic solutions; application development teams brand guidelines application, maintaining content consistency and solutions consistency with existing tools
• Quality Assurance
• Handling brand’s Social Media accounts and monitoring/reacting to consumers complaints
Reporting: monitoring results from various data sources, tracking, evaluating and working close with client for improvements and campaigns optimization

Project management of digital web projects and manage group of 5

Client: Nokia
Development and operation of Nokia brand site
Deployment and operation of nokia.mobi
Deployment and operation of My Nokia CRM
Local digital campaigns

Other clients:

Knauf: Deployment and operation of www.knauf.gr brand site

OEPEK (Training of Trainers Organization)
Redesign and development of www.oepek.gr

General Hellenic Military Services – Military History Management (DIS): Design http://dis.army.gr portal
Developing 2 flash timelines with all important historical facts and dates from the army archive

Localized product deployment and bug fixing

Client: IBM
Projects: Lotus Notes 5.09 QMR (Lang: Norwegian, Swedish, Greek, Turkish)
Lotus Notes 6.0 (Lang: Norwegian, Swedish, Greek, Turkish)

Client: Adobe
Project: Localization of Designer 7.0 (Lang: Norwegian, Swedish, Finish, Greek)

• Compared product against design specifications, functionality testing, usability testing, performance
• Performed testing, interoperability verification, cross-product compatibility, product compatibility against diverse platforms

Client: Microsoft
Projects: Windows 2K Service Pack 2 *, Windows 2K Service Pack 3 *, Windows 2K Service Pack 4 *
Windows XP Professional / Home Edition *
Windows XP Service Pack 1 *
DotNet Server 1 *
MS Project 11 *
MS Project 2002 Service Pack*
* Covering Languages: French, Spanish, Italian, Brazilian (Portuguese), Dutch, Danish, Swedish, Finnish, Czech, Polish, Hungarian, Turkish, Greek, Russian, Norwegian, Portuguese

Visual Studio 6: (Language Chinese)