Athens Greece
Agia Paraskevi, Athens
Summary
C-Level seasoned Head Of Marketing with a demonstrated history of 20 years working in the financial & media services industry. Strong marketing leader skilled in Marketing Management, Communications, Segment Management, P&L Management, Digital Strategy, Affluent & Luxury Marketing, E-commerce, and Market Analysis.
Overview
25
25
years of professional experience
Work History
Marketing Director
Pancreta Bank SA
08.2023 - Current
- Reporting to the Retail Head, I lead two executives in order to design and implement PCB's Marketing strategy.
Head of Marketing
HSBC Greece and Armenia
10.2014 - 07.2023
- Reporting to the Retail Head and functional reporting to EMEA Mkt Head, I leaded four executives in order to design and implement HSBC Mkt & Communications strategy.
Marketing Manager
Citibank Greece
10.2012 - 10.2014
- Reporting to Marketing Director, I worked on the marketing management of all the marketing initiatives of Citibank Greece.
Citigold Segment Manager
Citibank Greece
01.2010 - 01.2012
- Reporting to the Segments & Customer Advocacy Head, I worked on Strategy, Acquisition, Profitability, Deepening and Offering Enhancements for Citigold Segment (affluent clientele of Citibank).
Wealth Management Marketing
Citibank Greece
05.2005 - 01.2010
- Reporting to the Marketing Director, main responsibilities included development of ATL campaigns of Wealth Management, budgeting, strategic media planning, campaign results tracking and regional reporting and also BTL activities for WM products.
Group Product Manager
Liberis Publications SA
05.2004 - 05.2005
- Reporting to the General Manager, I was responsible for all the Men's magazines of the Group and the Best 92.4 Radio Station.
Media & Group Product Manager
IMAKO Publications SA
05.1998 - 05.2004
- Reporting to the Marketing Director, I was responsible for the media management for all the magazines & radio stations of the Group. Responsible for Product Management of the Men's magazines of IMAKO.
Education
Master of Science - Marketing
Athens University of Economics & Business (ASOEE)
Athens, Greece2004
Master of Arts - Political Communication
University of Kent
Canterbury1995
Bachelor of Science - Political Science And Government Administration
University of Athens
Athens Greece1994
Skills
- People Management
- Marketing Strategy
- Communications Management
- Segment Management
- Customer Research
- Commercial Acumen
- P&L Management
- Agile Marketing
- Creativity & Passion
- Wealth Management expert
- Digital Media Expertise
- Experienced in Luxury Marketing
Accomplishments
· Consistently Assessed as Top Performer
· Led innovative awarded creative executions for regulated products
· Digitized customer acquisition process
· High ROI achiever on every activity
· Organized over 300 customer events of every size
· Led successful launch of various products and service offerings
· Achieved top business results under extremely adverse environments such as Capital Controls and Businesses Mergers
· Extended experience on Product development & Sales
Languages
Greek
Native language
English
Proficient
C2
French
Intermediate
B1
Timeline
Marketing Director
Pancreta Bank SA
08.2023 - Current
Head of Marketing
HSBC Greece and Armenia
10.2014 - 07.2023
Marketing Manager
Citibank Greece
10.2012 - 10.2014
Citigold Segment Manager
Citibank Greece
01.2010 - 01.2012
Wealth Management Marketing
Citibank Greece
05.2005 - 01.2010
Group Product Manager
Liberis Publications SA
05.2004 - 05.2005
Media & Group Product Manager
IMAKO Publications SA
05.1998 - 05.2004
Master of Science - Marketing
Athens University of Economics & Business (ASOEE)
Master of Arts - Political Communication
University of Kent
Bachelor of Science - Political Science And Government Administration
University of Athens
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