Beka Vasiliki

• Managing product listings, descriptions, images, pricing, and content optimization, resulting in a 10% increase in user engagement and conversions.
• Optimizing product presentation of the website, through online visual merchandising to enhance customer engagement and strengthen the brand.
• Monitored e-shop performance with GA4 and BI tools, analyzing sales data and KPIs to drive a 15% year-over-year increase in revenue through targeted marketing campaigns and effective upselling and cross-selling strategies.
• Increased revenue in various marketplaces by approximately 10%, achieving this through a combination of strategies and actions across multiple areas.
• Overseeing on-page SEO, content optimization, and internal linking for product categories, while creating AI-enhanced product descriptions to boost SEO performance and enhance customer engagement.
• Coordinating with marketing and eCommerce teams on weekly email campaigns and collaborating with external partners for campaign ads and monthly briefs.

• Managed product listings, descriptions, images, pricing, ensuring consistent branding and SEO optimization to boost engagement and conversions.
• Supported and monitored Google Ads and Facebook campaigns.
• Analyzed e-shop performance and sales data, optimizing based on key metrics.
• Planned and scheduled social media posts and email marketing campaigns.

June 2018 - November 2019

Procurement Assistant

• Managed store replenishment and internal transfers, monitoring stock levels. Coordinated with suppliers on product shortages and order placements.

June 2018 – October 2018

eCommerce Assistant, IT department

• Managed e-shop content (product codes, categorization, pricing, and updates). Monitored competitors and adjusted pricing in line with the company’s commercial policy.

• Participated in the clothing sampling process and order entry, adjusting quantities during production.
• Monitored samples and coordinated with shipping companies for customs clearance as needed.

• Managed call center operations and scheduled appointments.
• Prepared monthly customer reports and conducted personnel training.

• Communicated with new and existing customers.
• Managed website and updated databases.

• Performed data entry for the Digitalization dpt. Managed call center operations and appointment scheduling for the Telesecretary dpt.

• Call center management, customer service & data entry