CHARA VARVARESOU

• Create PR plans and strategies
• Write press releases, media announcements, speeches and other PR copy
• Organize and oversee company events such as press events, conferences, expos, etc.
• Provide effective crisis management solutions in times of need
• Monitor and analyze effectiveness of PR campaigns and communicate insights to management
• Develop and execute internal communications strategy for organization, including key messaging, communication channels, and tactics
• Create and deliver internal communications content, including email updates, newsletters, intranet content, videos, and presentations
• Organize internal events and other initiatives to promote employee engagement and strengthen company culture
• Identify opportunities to promote employee engagement and help foster positive company culture
• Developing policies relating to company's ethical, sustainable and environmental responsibilities
• Ensuring company has positive impact on local communities and environment
• Handling sponsorships and donations
• Creating partnerships with clients, employees, suppliers, charities, and other groups
• Organizing Praktiker's volunteer team and create dedicated csr initiatives.

Highlight of my role:

Acted as marketing manager holding all responsibilities of the marketing manager during maternity leave absence

• Create & Implement the CSR Strategy of the company creating meaningful partnerships to deliver real impact
• Establish positioning, identify target audiences, and
  develop marketing plans
• Researching, planning, organizing & participating in
  internal and external marketing events
• Developing and managing department's expenses in line with the approved budget
• Overseeing and leading the end-to-end execution of marketing campaigns (organic & paid)
• Creating, overseeing, and approving all marketing
  material (website banners, hard copy brochures,
  digital presentations, social media banners, business gifts, etc)
• Creating and delivering briefs to all advertising and
  public-facing communications, including print, digital,and video assets
• Liaising with media organizations and advertising
  agencies
• Measuring and reporting on performance of
  marketing campaigns
• Creating and implementing content calendar
• Managing all social media platforms, newsletters,
  website content & blog
• Generating new business leads through marketing
  activities, initiatives, and tools
• Training of all company's departments on new
  products and features
• Conduct market research to identify marketing
  opportunities & trends

• Identify and research potential clients through several ways and platforms
• Writing articles & sharing relevant content on social media related to the brand
• Cross-sell and upsell new solutions and services
• Handle and qualify leads
• Training of newcomers
• Support of events & CSR activities.

• Prepare financial offers for ships
• Issuance and renewal of contracts for ships
• Organization and participation in business events and shipping expos
• Manage social media & newsletters
• Communication with clients and suppliers all over the world to evaluate needs and promote products and services
• Updating databases using a customer relationship management (CRM) system.

• Design, organization and management of cultural events and projects
• Correspondence concerning matters of Greeks abroad
• Documents checking of the Financial Department.