Charalampos Fotaras

Key Responsibilities

• Prepare annual budgets with controls to prevent overages.
• Reduce costs, manage delivery schedules and perform risk analysis to improve overall profitability
• Maximize operational excellence mentoring personnel on management principles, industry practices and company procedures.
• Deliver business strategy for the next 3 years and develop systems and procedures to improve operational quality and team efficiency.
• Adapt and implement universal marketing, trade marketing and PR plan to Greek market.
• Design and implement full communication plan and 360 campaigns
• Manage budget implementations, employee evaluations and contract details.
• Produce bottom line profitability and achieve EBITDA goals.
• The company is now doing 4.000K€ vs 1.1000K€ on my arrival in 2021.
• Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.

Key Responsibilities

• Designing, adapting and implementing commercial policy
• PnL ownership
• Negotiating with buyers of all major Super Market chains about commercial policies, new products and distribution
• Market analysis and market trends
• Monitoring Sell in and Sell out efficiency of the team
• Optimizing sales reps routes and clienteles for maximum efficiency and turnover result
• Training of key partners
• Work with team members to secure individual performance and reach targets
• Result analysis and adaptation of commercial plans accordingly
• Negotiating and collaborating with international suppliers
• Creating a new brand of a very innovative biological line of sanitary pads
• Working closely and providing guidance to the branding company for the creation of the brand
• Providing guidance to the branding company regarding the claims, texts and overall placement strategy of the product
• Designing and implementing a 360 communication plan in print,digital and TV, in collaboration with advertisement agencies
• Negotiations with all major Super Market chains.

Report to CEO Europe

Key Responsibilities

• Brand ownership in the Greek region: decision making, for cost control and maximization of profits
• Full PnL responsibility
• Cash flow management
• Designing, adapting and implementing commercial tools,
• Monitoring Sell in and Sell out efficiency of the teams
• Training of key partners (pharmacists, aestheticians)
• Industry conferences and trade shows presence
• Adapting marketing tools for the Greek market and collaborating with marketing department in French headquarters
• Adapting and implementing global marketing strategy
• Adapting and implementing universal marketing, trade marketing and PR plan to Greek market.
• Designing and implementing full communication plan in print
• Recruiting and Training of personnel
• Work with team members to secure individual performance and reach targets
• Launching and managing the brand in the Greek market during a deep financial crisis
• Yearly target achievements in KPI’s
• Caudalie, on departure, was present in more than 1.000 pos and had a turnover of +4M€,
• Achieved optimum Market Share (Caudalie is in the top 10 brands)
• Creating the Hybrid Sell in/ Sell out model
• Premium Brand Visibility in Pos
• Launching the brand in new distribution channels
  
  

Report to Commercial Director

Key Responsibilities

• Responsible for the development of the region of South Greece.
• Annual turnover 12.000K€/ year with a 7.3% average annual increase
• Responsible for a team of 16 people both sales representatives and Sell Out representatives as well as three Key Account Managers
• Deployment of commercial selling tools and assigning them to the team
• Designing and Organizing tools for monitoring the efficiency and
  effectiveness of both sell in and sell out teams
• Collaboration with Marketing Departments for the designing of new
  product launches and sell out actions
• Building relationships with clientele and negotiating with strategic
  clients

Key Achievements

• Designed a new commercial policy for big clients which was adopted by the entire Sales Dept.

Key Responsibilities

• Responsible of region development and clientele. Annual turnover
  1.500K€ to 1.800K € per year
• Clientele categorization
• Planning of Monthly/ Annual schedule and route planning
• Design of Development plan of region, based on the company
  investments in the POS such us commercial policy, trade marketing actions, merchandising, training
• On the spot training in subjects of space development, consumer
  habits, consumer journey and pharmacy business management
• Organizing of training events in collaboration with Scientific and
  Business Development department, for the clients of the region of responsibility.
• Visiting dermatologists in the assigned region of responsibility.
  

Key Achievements

• Participated in the task force that designed the launching plan of new food supplements brand INNEOV
  

• Managing ordering plan to meet Sales department demands and
  balancing stock levels
• Communication with foreign houses for ordering issues, delivery
  schedules, claims and invoicing
• Managing, choosing and negotiating with international transporters,
  cost control, Greek third party logistics for both imports and exports
• In charge of imports PnL
• In charge of arranging formalities such as pro forma invoices,
  insurance, customs for exports

• Implementing Logistics procedures of Mother Company to the
  subsidiary
• Control of supply chain and delivery procedures
• Designing in collaboration with CFO of the company, all processes regarding service contracts
• Designing, implementing and controlling invoicing, transport and
  moving procedures of products and services of the company

• Salaries affairs of personnel and data processing
• Responsible for Personnel salary issues of all subsidiaries of South
  Attica