Charis Mitrodima

Leading the strategic planning for KORRES Fragrance, Body and Hotel categories at a global level:

• Defining category priorities and exploring new growth opportunities based on business performance metrics and global trends.
• Developing brand marketing strategies and annual marketing plans for respective categories.
• Overseeing the 360° development of new products from concept to market launch, ensuring budget and quality standards.
• Full ownership of global assortment, pricing strategy, promotional strategy, and P&L for respective categories.
• Leading the development and execution of 360° communication campaigns across multiple channels.
• Collaborating closely with cross-functional teams to create global launch toolkits and campaign assets.
• Reporting to the Global Marketing Director + Brand President.

• Leading strategic initiatives for The Naxos Apothecary's high-end perfumery and hotel segment, aligned with company objectives.
• Managing the brand portfolio and driving growth in the high-end market segment.
• Overseeing the 360° development of new products, including market research, product design, and testing.
• Reporting directly to the Company Owner, providing strategic guidance and updates.

• oLed new product development across fragrance, body care, makeup, colorants and pharma categories.
• Collaborated with gl EU and US teams to develop product positioning, pricing strategies, and go-to-market plans.
• Monitored and analyzed product performance and market trends to inform strategic decisions.Leading the strategic initiatives planning per KORRES Fragrance, Body Care, Make Up, Colorants, Pharma categories total brand portfolio, driving business growth in line with the overall company goals and objectives
• Reduced time-to-market for new products by implementing agile project management methodologies.
• Leading the 360 development of new products from idea conception to commercialization, including market research and analysis, product design and testing, within budget and quality standards set
• Collaborating with cross-functional global teams (EU / US), including Marketing, Sales and R&D, to develop product positioning (defining formulation & packaging specs), pricing strategies and go-to-market plans and adapt accordingly to meet regional market needs
• Monitoring and analyzing category / product performance, market trends and competitive activity to make recommendations for improvement
• Staying up-to-date with industry trends and emerging technologies to identify new opportunities for product development.

• Category Manager for Sarantis Group's own Hair & Body Wash Categories (brands: Orzene, Noxzema, STR8, Bioten, Elmiplant, BU, C-THRU) for total Sarantis territory (line-up of 150 regular SKUs: Shampoos, Hair Treatment products, Showers, Hand Soaps)
• Responsible for driving growth through category strategy formulation, NPD & innovation
• Responsible for the development of 360 communication strategy and plans and full support / guidance of local marketing teams to adopt/implement
• Constant monitoring of category performance and evaluation/proposal of corrective actions to meet objectives
• Handling of Budget and category P&L
• Monitoring every element of consumer marketing plan (ATL, BTL) and evaluation of marketing activation plan performance
• Supporting exports team in new markets’ exploration, evaluation and implementation of category plans.

• Brand Manager for Group's own Female Fragrances Brands (B.U., C-THRU, ELODE, MYRTO) for total Sarantis territory (11 countries/ line-up of 120 regular SKUs: EDTs, Natural Sprays, Deodorants, Showers)
• Active contribution in short and long-term brand strategy formulation & NPD
• Development of 360 communication strategy and plans
• Handling of Budget and brand P&L
• Monitoring market and consumer trends to identify growth opportunities
• Constant co-operation with local marketing teams and external partners to ensure project completion.

• Supported NPD projects for female fragrances brands.
• Assisted in developing and executing brand communication strategies.
• Monitored brand performance and competitive activity, providing insights for strategic planning.