Christiana Tsimpidarou

Analyze large datasets using Kantar Choices software, uncovering trends and patterns that informed strategic decision-making processes

• Develop research projects that assist the sales operations
• Assist and co-ordinate the Marketing/Social Media team to disseminate research results and incorporate them into promotional material
• Present to Board Members the latest radio market trends and analyses
• Serve as designated superuser for the company's in-house ERP Software, providing advanced functional support across Sales, IT and Finance Department
• Lead training Sessions to upskill end users and work closely with IT and business units to customize system functionalities and implement process improvements

• Managed project and monitored revenue sources and suppliers’ cost for subscription channels distribution in Greece, Cyprus, Bulgaria, Romania, USA, Canada, and Australia
• Conducted research to collect data for new projects
• Analyzed data to find opportunities/threats in potential projects and sought for patterns to evaluate information
• Prepared and presented annual reports to BoD

• Assisted in creating and enhancing marketing material for marketing campaigns (page inserts, TV spots, internet)
• Carried out sales and marketing-related projects
• Participate in suppliers’ meetings and manage marketing projects’ budget
• Monitored competitor’s activity on a weekly basis, composed competitors’ reports for director’s view

• Set up e-mail marketing campaigns. Improved the process by generating automation tools
• Analysed the performance of customer’s online marketing campaigns and segmented their target groups in weekly, monthly and annual basis using statistical tools such as Excel and SPSS
• Carried out weekly meetings with clients such as Pioneer, National Express, bmi and Burberry to inform on their current e-mail campaign status (ROI, Response rate, CPA) and recommended future steps
• Acknowledged new market trends and practices in competitors e-mail campaigns and consulted with clients to implement and develop new marketing strategies