Christina Alissandraki

Currently leading the Global Digital & Commercial transformation programme, developing new Omnichannel digital products. Having successfully launched in UK and Italy, the roadmap will include launch in four continents.

• Established successful partnerships with external organizations to foster collaboration and drive mutually beneficial outcomes.
• Led cross-functional teams in executing critical projects, fostering collaboration among diverse stakeholders.
• Identified opportunities for cost savings through process optimization, reducing overhead expenses without compromising quality or service levels

• Greece Commercial Leader. Reported to Western Europe Commercial Markets Leader. Total market lead responsibilities, including commercial management and P&L accountability.
• Proposed and led successfully, the most extensive market transformation project in the region. Turned-around the local subsidiary towards profitability, achieving and surpassing challenging EBITDA targets
• Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
• Developed and executed strategic plans for business growth and expansion, resulting in increased market share.

• Streamlined sales processes, resulting in enhanced efficiency and increased productivity.
• Optimized pricing strategies by monitoring competitor activities, analyzing market trends, and considering internal cost structures for profitability maximization.
• Managed key Sales Leader accounts effectively, ensuring ongoing satisfaction while identifying upsell opportunities to drive additional revenue growth.
• Increased sales revenue by implementing innovative marketing strategies and optimizing team performance.

• Setting-up the vision and defining the strategy, leading the implementation in all fields: Marketing, Sales, E[1]commerce, Product Development, Supply Chain,... for a cosmetics company that has been present in 40 countries.
• Negotiated and managed brand listings in exclusive retailers ex. Liberty's London, Harrods, TSUM Russia as well leading e-commerce stores as for ex. BeautyBay.com, Zalando.de
• Prospected and secured distribution agreements in new territories with high potential for the products: Eastern Europe (Russia, Lithuania, Georgia, Ukraine...), Asia (Azerbaijan, South Korea, Hong Kong...), Africa (Kenya).

• Turned ABSOLUT VODKA to #1 vodka in Greece securing sales that brought Greece to #3 Global market after USA & Canada.
• Re-launched MOET from a traditional, old-fashioned champagne to become top-trend lifestyle choice..
• Implemented creative partnership building, event sponsorship, activation platforms and consumer experience design.

• Accountable for the sales and marketing of Biotherm cosmetics, Cacharel, Ralph Lauren and Paloma Picasso perfumes. Reporting directly to the GM.
• Successfully launched two fragrances that reached Number 1 Sales position - Noa by Cacharel & Romance by Ralph Lauren

• Enhanced brand recognition by developing and executing targeted marketing campaigns for METAXA, Malibu Coconut Rum and other brands