Christina Tseva
Visual Merchandiser
Palaio Faliro Athens
Summary
12+ years of experience.
Visual Merchandiser with the ability to drive brands forward through innovative concepts.
Have strong product knowledge and implementing visual guidelines to make sure that visual standards are maintained.
Processing a proven ability to make a strong impact with visual merchandising and drive sales forward.
Looking for a suitable Visual Merchandiser position as the next step in an already successfully career.
Overview
18
18
years of professional experience
3
3
years of post-secondary education
Work History
Visual Merchandiser
LPP Retail
12.2023 - 07.2024
- Worked with store management team to implement new displays, promotions and store layout changes.
- Replenished display inventory and restructured according to available stock.
- Installation of visual merchandising displays, urging team to with speed and accuracy.
- Mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Managed aesthetically pleasing displays to showcase company products and increase sales.
Visual Merchandising Team Lead
Tommy Hilfiger/ Calvin Klein SARKKROM Trading SRL
09.2022 - 12.2024
- Implement the principles of Visual Merchandising of TH & CK Europe.
- Boosted sales performance through strategic placement of high-demand products and promotional materials.
- Trained and supervised a team of visual merchandisers, consistently meeting or exceeding company standards for productivity and presentation quality.
- Analyzed sales data and customer feedback to make informed decisions on product placement and display effectiveness.
- Streamlined internal communication processes within the visual merchandising team, resulting in increased efficiency and improved collaboration between departments.
- Analyze flow of traffic in stores to ensure the best visibility of the displays.
(Floor plans). - Team leading for new store openings at TH Palas Iasi, CKJ, and Baneasa Mall.
Visual Merchandiser
Tommy Hilfiger/ Calvin Klein SARKK AE
07.2017 - 09.2022
- Assisted the Visual Merchandising Manager in directing the communication, implementation, and follow-up of sales events, visual set-ups, shop installations, promotions, and special events.
- Executed merchandising strategies using visual displays throughout the store. Contribute to the store's visual appeal to bring in customers.
- Enhanced store sales by creating visually appealing and strategically placed product displays.
- On-the-job trainings to the VM in-store team, according to VM principles.
- Showroom Visual Merchandising according to the global brand guidelines.
- Participate in new store openings for Greece, Cyprus, Bulgaria, and Romania.
Visual Merchandiser Instore
Funky Buddha
10.2016 - 04.2017
- Mainly responsible for the visual representation of the shop floor by maintaining high standards of visual propositions.
- Monitored and replenished display inventory and restructured according to available stock.
- Managed installation of visual merchandising displays, urging team to with speed and accuracy.
- Evaluated store performance and made recommendations for changes to optimize sales.
Visual Merchandiser
Julia & More
09.2014 - 03.2016
- Implemented seasonal changes to displays ahead of peak shopping periods, capturing early interest and boosting sales.
- Developed signage system that simplified navigation, improving overall shopping experience for customers.
- Led team in complete store redesign, which was met with positive customer feedback and noticeable uplift in sales.
- Partnered with marketing team to align in-store promotions with wider advertising campaigns, creating cohesive brand experience.
- Trained new staff on visual merchandising standards and practices, ensuring brand consistency across all departments.
Sales Assistant
Julia & More
08.2012 - 09.2014
- Handled customer inquiries, complaints, and returns professionally, ensuring a positive experience for all clients.
- Increased sales by building strong customer relationships and providing excellent service.
- Assisted customers in making informed decisions by offering detailed product knowledge and comparisons.
Assistant Secretary
Orions
12.2011 - 07.2012
- Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
- Assisted in budget preparation and expense tracking for improved financial management within the department.
- Responded to inquiries from callers seeking information.
Sales Assistant
Migato
09.2006 - 09.2011
- Increased store foot traffic with innovative window display designs.
- Conducted product demonstrations, significantly boosting daily sales figures.
- Updated product displays regularly, keeping store appearance fresh and appealing.
- Conducted weekly inventory audits to ensure accuracy in stock levels.
- Engaged in friendly conversation with customer to better uncover individual needs.
Education
Business Organization & Management -
OPEN UNIVERSITY OF GREECE
Athens, Greece 07.2023 - Current
Fashion Management - undefined
IST COLLEGE
Athens, Greece 09.2020 - 05.2021
Visual Merchandising & Marketing - undefined
IST COLLEGE
Athens, Greece 09.2019 - 05.2020
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4th GENERAL HIGH SCHOOL, PALAIO FALIRO ATHENS
Athens, Greece 01.2006 - 04.2006
Skills
Organization/Time Management
Leadership
Motivating Team Members
Creative vision
Merchandise presentation
Data Visualization
Space Planning
Fashion Trend Analysis
MS Office
Placeofbirth
Athens, Greece
Personal Information
- Date of Birth: 08/09/87
- Gender: Female
- Nationality: Greek
Languages
English
French
Romanian
Timeline
Visual Merchandiser
LPP Retail
12.2023 - 07.2024
Business Organization & Management -
OPEN UNIVERSITY OF GREECE
07.2023 - Current
Visual Merchandising Team Lead
Tommy Hilfiger/ Calvin Klein SARKKROM Trading SRL
09.2022 - 12.2024
Fashion Management - undefined
IST COLLEGE
09.2020 - 05.2021
Visual Merchandising & Marketing - undefined
IST COLLEGE
09.2019 - 05.2020
Visual Merchandiser
Tommy Hilfiger/ Calvin Klein SARKK AE
07.2017 - 09.2022
Visual Merchandiser Instore
Funky Buddha
10.2016 - 04.2017
Visual Merchandiser
Julia & More
09.2014 - 03.2016
Sales Assistant
Julia & More
08.2012 - 09.2014
Assistant Secretary
Orions
12.2011 - 07.2012
Sales Assistant
Migato
09.2006 - 09.2011
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4th GENERAL HIGH SCHOOL, PALAIO FALIRO ATHENS
01.2006 - 04.2006
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