Clara De La Horra Roda

• Company Overview: International surgeons’ lead NGO
• Developed and implemented strategic initiatives for community and core group development, leveraging insights and expertise.
• Led and enhanced loyalty programs, including membership acquisition and retention strategies, fostering robust relationships within new and existing networks.
• Directed Core Group programs (AO Fellowships, Diversity & Inclusion program, AO Pathways, etc.), facilitating effective collaboration among stakeholders.
• Successfully led a team of three Project Managers, overseeing resource allocation and budget management.
• Managed the TCDC, composed by six members (including international and regional chairs), organizing global meetings, presentations, and strategic implementations, ensuring efficient communication across time zones and locations.
• Controlled and managed a budget of CHF 2,000,000.

Manager Memberships & Digital Networks + Manager Trauma Community Dev. Commission (Dual Role):

• Developed and implemented annual membership strategies, focusing on recruitment, retention, and revenue targets.
• Led a team of six (two Project Managers, three Project Coordinators, one Intern), ensuring team efficacy and goal alignment.
• Managed and motivated employees to be productive and engaged in work.

Project Manager Memberships & Digital Networks

• Analyzed and developed strategies for member acquisition at courses and congresses, successfully implementing these strategies.
• Accomplished multiple tasks within established timeframes.
• Prepared regional and global membership trend analysis reports.
• Supported AO TCDC through organizing online and in-person meetings, including logistics and contract negotiations.
• Maintained continuous communication and positive relationships with AO TCDC members, surgeons, and faculty.
• Developed membership marketing assets for all clinical divisions.
• Managed organizational aspects of major congresses (ECVS, AOMSI, EACMFS, DKOU).
• Managed AO’s merchandising: inventory management and visual merchandising at AO’s flagship event AO Davos Courses.
• Managed and administered the AO Trauma Community Grants – Around CHF 200,000.

• Company Overview: Startup consultancy company specialized in foreign investment for Citizenship & Permanent Residency Programs
• Led business development efforts, successfully identifying and engaging Chinese customers in Cambodia and Southeast Asia interested in obtaining new citizenship through real estate investment. Successfully expanded client based.
• Delivered tailored consultancy to Chinese clients, ensuring seamless communication in Mandarin while attentively addressing their unique needs and cultural preferences.
• Built strong relationships by actively participating in cultural events, business dinners, and gatherings, adapting to local business practices and acumen to foster trust and long-term partnerships.
• Fostered strong relationships with Chinese clients through cultural adaptability, ensuring high levels of customer satisfaction and trust.
• Lead and organize symposium on our citizenship portfolio options: finding venue, potential clients, invitation, content and presentation in English and Chinese.
• Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
• Expanded revenue streams with the development of strategic partnerships and cross-functional collaborations.

• Company Overview: Real State PLC company specialized in land
• Conducted loan risk assessment and management, financial analysis of clients, and land scrutiny, contributing to informed business development decisions.
• Oversaw the effective management of accounting and marketing departments, ensuring alignment with company goals and contributing to overall operational efficiency.
• Collaborated closely with the CEO on strategic initiatives and company operations.
• Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
• Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.

• Company Overview: Communications’ Startup Specialized in LED Screens for Consumer Behavior Analysis
• Identified and successfully attracted influential brands across China to advertise their product campaigns on LED screens, enhancing brand visibility and engagement.
• Developed and implemented targeted marketing campaigns, driving product awareness and customer engagement.
• Managed data and generated analytical reports to inform business strategies and optimize campaign effectiveness.

• Company Overview: Globalized investment consultancy company
• Successfully built and maintained high-level diplomatic relations, ensuring effective communication with the Arabic and African General Consuls in Shanghai, enhancing business ties and international collaboration.
• Spearheaded the creation of the first Tourist Information Center (TIC) of Bulgaria in China, involving negotiations with the Bulgarian Ambassador in Beijing and the Bulgarian Minister of Tourism.

Event Planning

• Planned, organized, and coordinated major events, including the Hainan World Leisure Travel Expo 2017 and the Opening Gala Event of the Bulgaria TIC in China;
• Led creative and artistic direction.

Corporate Strategy Analyst

• Authored economic and geopolitical analysis reports and successfully secured endorsements from General Consulates in Shanghai and Embassies in Beijing.

• Company Overview: International Electronic Dance Music Festival owned by Tomorrowland
• Directed the Marketing department in China, leading a cross-cultural team of 14 members, successfully enhancing the festival’s visibility and attendance.
• Facilitated negotiations between the foreign marketing team in the Netherlands and the local Chinese team, ensuring understanding and collaboration.
• Managed artist relations, overseeing communications and contracts for 90 internationally renowned artists.
• Organized press conferences and managed festival venues, including negotiations with local authorities to ensure event security and compliance.
• Successfully managed the event with an attendance of 50,000 people over two days.

• Company Overview: Globalized investment consultancy company
• Planned, organized, and coordinated major events, including the Hainan World Leisure Travel Expo 2017 and the Opening Gala Event of the Bulgaria TIC in China.
• Defined the visuals and led the creative and artistic direction.

• Company Overview: Globalized investment consultancy company
• Authored economic and geopolitical analysis reports and successfully secured endorsements from General Consulates in Shanghai and Embassies in Beijing.