Dynamic and highly experienced professional with over 18 years in the fashion industry, with a strong background in PR since 2012. Currently leading regional PR & showroom operations for H&M HUB covering Greece, Bulgaria, Croatia, and Cyprus. Expert in influencer marketing, fashion event execution, celebrity engagement, and media relations. Known for combining marketing strategy skills with operational precision, delivering high-impact campaigns and showroom experiences. Proven ability to manage complex, multi-market activations, maintain top-tier media/influencer networks, and optimize brand visibility.