Dimitra Triantafyllidou
Athens
Stop chasing the money and start chasing the passion.
Tony Hsieh
Summary
Over 5 years of specialized experience in developing Retail CRM systems and loyalty programs, with a strong foundation in creating innovative solutions that drive measurable results across digital and physical channels. Currently seeking new challenges in the Loyalty and Customer Experience (CX) sectors, with a commitment to adding value and fostering growth. A proactive approach ensures contributions to organizations eager to embrace challenges and envision a successful future.
Overview
22
22
years of professional experience
Work History
Loyalyt Program Manager
OTE group of Companies
02.2019 - Current
- Design Loyalty Program for GERMANOS stores. Omnichannel perspective: Integration of application (G App), Portal and physical stores. Results: >200k Registered users, +10% incremental Revenues, over 100€ increase in Avg receipt value.
- Design Retail CRM system for capturing and monitoring customers' buying behavior. Integrate AI segmentation and Targeting mechanisms. Segmentation based on RFM analysis. Results: Increase average order value (AOV), via personalized offers. Integrate various systems: Data Ware House, CCMS, S4hana, CLMP, Portal, App. Over 500k Registered users, >1,5% Campaigns CR.
Product Manager
COSMOTE S.A
12.2008 - 01.2019
- Led cross-functional teams to develop and launch Post paid Mobile Tariffs, for B2C segment.
- Subscribers’ profile analysis via Clementine, Saas, reporting tools, to refine product features and enhance user experience.
- Design ARPU uplifting and churn rate reduction, strategies.
- Main achievements: >200M annual revenues, 250k Subscribers, less than 2% churn rate.
Product Manager
FORTHNET-NOVA
05.2007 - 12.2008
- Developed and prioritized B2C product roadmap based on customer feedback and competitive analysis.
Assistant Product Manager
GERMANOS S.A
01.2004 - 05.2007
- Developed comprehensive go-to-market strategies, for Prepaid Mobile segment, reassuring an annual turnover of €35 million.
- Assisted in forecasting demand trends using historical data analysis and market insights.
- Collaborated with sales, IT, and support teams to launch products on time and within budget.
- Management of advertising, promotional and media agencies, handling €2 million communication budget.
Marketing trainee
GERMANOS S.A
07.2003 - 12.2003
Education
Master of Science - Law
06-2025
Specilization into GDPR law and European AI ACT.
Master of Science - Psychology and Media
2008
Master of Science - Marketing
2005
Bachelor of Arts - Marketing
2002
Faculty of administration & economics, department of Marketing.
Skills
- Create effective loyalty programs
- Deploy CRM systems in retail
- Implement CRM strategies for customer engagement
- Experience with AI regulations and GDPR standards
Languages
Greek
Native language
English
Proficient
C2
German
Elementary
A2
Italian
Elementary
A2
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Loyalyt Program Manager - OTE group of Companies
02.2019 - Current
Product Manager - COSMOTE S.A
12.2008 - 01.2019
Product Manager - FORTHNET-NOVA
05.2007 - 12.2008
Assistant Product Manager - GERMANOS S.A
01.2004 - 05.2007
Marketing trainee - GERMANOS S.A
07.2003 - 12.2003
Aristoteleio University - Master of Science, Law
Panteion Panepistimion - Master of Science, Psychology and Media
University of Leicester - Master of Science, Marketing
Technological & Educational School - Bachelor of Arts, Marketing