Dimitra Triantafyllidou

• Design GERMANOS Loyalty Program (G+). Omnichannel perspective: Integration of application (G App), Portal and physical stores. Results: >250k Registered users, +10% incremental Revenues, over 100€ increase in Avg receipt value.
• Design Retail CRM system for capturing and monitoring customers' buying behavior. Integrate AI segmentation and Targeting mechanisms. Segmentation based on RFM analysis. Results: Increase average order value (AOV), via personalized offers. Integrate various systems: Data Ware House, CCMS, S4hana, CLMP, Portal, App. Over 500k Registered users, >1,5% Campaigns CR.

• Led cross-functional teams to develop and launch Post paid Mobile Tariffs, for B2C segment.
• Subscribers’ profile analysis via Clementine, Saas, reporting tools, to refine product features and enhance user experience.
• Design ARPU uplifting and churn rate reduction, strategies.
• Main achievements: >200M annual revenues, 250k Subscribers, less than 2% churn rate.

• Developed and prioritized B2C product roadmap based on customer feedback and competitive analysis.

• Developed comprehensive go-to-market strategies, for Prepaid Mobile segment, reassuring an annual turnover of €35 million.
• Assisted in forecasting demand trends using historical data analysis and market insights.
• Collaborated with sales, IT, and support teams to launch products on time and within budget.
• Management of advertising, promotional and media agencies, handling €2 million communication budget.

Specialization into GDPR law and European AI ACT.

Specialization in consumer Behavior

Specialized in ESG

Faculty of administration & economics, department of Marketing.