Summary
Overview
Work History
Education
Skills
References
Interests
Timeline
Generic
Dimitrios Karanikas

Dimitrios Karanikas

Senior Sales And Training Manager
Athens,I

Summary

Strategic Team Builder With 25+ years of experience in sales, retail, and marketing across leading international companies. I bring a strong background in training, team development and multicultural collaboration. Passionate about customer-centric strategies, team empowerment, and driving business growth through innovation and efficiency. Skilled in managing multi-site operations, e-commerce platforms, and cross-functional teams with a hands-on and inspirational leadership style.

Overview

28
28
years of professional experience
3
3
Languages

Work History

Area Manager

HELIOTROPIC
03.2023 - Current
  • Overseeing operations of three stores across Greece for a leading men's fashion retailer.
  • Spearheaded new store openings and established standardized operational procedures.
  • Designed and delivered structured onboarding and sales training programs, enhancing team skills and consistency across locations.
  • Directed recruitment, onboarding, and ongoing training for sales teams to ensure consistent performance and customer experience.
  • Drove regional sales growth by optimizing stock control, refining visual merchandising, and leading local marketing initiatives.
  • Collaborated with HQ to align business goals with regional KPIs, reporting insights and proposing strategic adjustments.

Store Manager

HELIOTROPIC - TUSK
03.2023 - 08.2024
  • Oversaw the setup and launch of the flagship store, coordinating with architects, suppliers, and visual merchandisers to ensure brand consistency and timely delivery.
  • Build a strong effective team and developed internal coaching systems, conducting weekly 1:1 training sessions and group workshops to improve product knowledge and customer engagement.
  • Improved sales by implementing data-driven merchandising strategies.
  • Managed full profit & loss responsibilities and maintained strong cost control.
  • Cultivated a high-performance culture that resulted in exceptional customer service scores and team satisfaction.

E-Commerce Executive

SELFRIDGES GROUP
09.2015 - 01.2023
  • Played a key role in maintaining Selfridges' e-commerce excellence and international reputation.
  • Developed innovative digital retail concepts and content for the online platform.
  • Delivered exceptional service to high-end global clientele, resolving complex issues with speed and professionalism.
  • Worked closely with tech and marketing teams to enhance UX and streamline customer journeys.
  • Training new team members in customer service protocols and digital platform tools, ensuring service consistency and brand alignment.
  • Consistently recognized for quality, accuracy, and alignment with Selfridges' premium service standards.

V.I.P. Sales Executive

BETCLIC EVEREST GROUP
04.2014 - 07.2015
  • Reactivated high-value accounts and expanded customer base through targeted outreach.
  • Contributed to onboarding and peer-to-peer training of new agents, (Greek language), sharing successful outreach methods and CRM techniques.
  • Built strong relationships with international VIP clients, increasing loyalty and engagement.

Marketing & Sales Manager

K-PROVOLI
05.2004 - 12.2012
  • Led creative event projects and marketing campaigns with key public and private stakeholders.
  • Recruiting and training staff members for diverse events
  • Conceived and launched the first major Greek festival on nutrition (Breakfast Festival).
  • Managed cross-channel promotional strategies and secured national sponsorships.


Marketing Manager

CORMED INTERNATIONAL
11.2002 - 03.2004
  • Represented the company in top-tier medical exhibitions and events.
  • Conducted competitive analysis and coordinated new business initiatives.

Area Manager – OTC Division

GLAXOSMITHKLINE
09.2000 - 11.2002
  • Grew product sales by 80% in the first year through relationship-building with healthcare professionals and pharmacies.

Sales Supervisor

NESTLÉ
07.1997 - 09.2000
  • Managed 900+ clients and six major reps.
  • Delivered consistent growth in client acquisition and revenue.

Education

BSc - Business Studies-Business Administration

I.E.S.E. Commercial College of Thessaloniki
01.1991

Skills

Business development and planning

References

Available upon request

Interests

World Food Program Representative,2004 - 2010

VIP & Athlete Liaison, Athens 2004 Olympics 2004

Timeline

Area Manager

HELIOTROPIC
03.2023 - Current

Store Manager

HELIOTROPIC - TUSK
03.2023 - 08.2024

E-Commerce Executive

SELFRIDGES GROUP
09.2015 - 01.2023

V.I.P. Sales Executive

BETCLIC EVEREST GROUP
04.2014 - 07.2015

Marketing & Sales Manager

K-PROVOLI
05.2004 - 12.2012

Marketing Manager

CORMED INTERNATIONAL
11.2002 - 03.2004

Area Manager – OTC Division

GLAXOSMITHKLINE
09.2000 - 11.2002

Sales Supervisor

NESTLÉ
07.1997 - 09.2000

BSc - Business Studies-Business Administration

I.E.S.E. Commercial College of Thessaloniki

Similar Profiles

CREATE PROFILE
Dimitrios KaranikasSenior Sales And Training Manager