Dimitris Geropoulos
Performance And Digital Media Marketer
Gerakas
Summary
Dynamic Global Digital Media Manager with over 7 years of experience in user acquisition, performance marketing, and brand growth across diverse international markets. Proven expertise in scaling both paid and organic strategies while managing multi-million-dollar budgets to deliver measurable ROI through innovative, data-driven campaigns. Committed to crafting high-impact global strategies that create meaningful connections between brands and audiences, ultimately accelerating business growth and enhancing market presence. Recognized for a results-oriented approach that leverages creativity and analytics to achieve measurable outcomes.
Overview
10
10
years of professional experience
Work History
Paid Social Media Manager
HFM Brokers
08.2025 - 02.2026
- At HFM, I lead multi-market social strategies that combine data-driven paid campaigns with impactful organic storytelling – optimizing spend, creative, and content to deliver measurable ROI and engagement.
- Led cross-functional teams to optimize ad spend and campaign performance, resulting in enhanced ROI and brand visibility across international markets.
- Developed and executed data-driven campaigns that significantly improved user acquisition, leveraging ad spend optimization to maximize ROI across international markets.
- Implemented advanced A/B testing frameworks to refine creatives, targeting, and attribution strategies, resulting in significant increases in CTR and conversion rates.
- Partnered with analytics and data teams to develop real-time performance dashboards, improving reporting accuracy and decision-making efficiency.
- Drove cross-channel synergy between paid and organic efforts, leveraging social insights to inform creative direction, enhance engagement, and strengthen brand consistency worldwide.
Senior Paid Social Specialist
Kaizen Gaming (Stoiximan & Betano)
11.2022 - 07.2025
- Strategize and launch effective digital marketing campaigns on the paid social environment.
- Set up – Management – Monitoring & Optimization of X Ads, Meta Ads, TikTok.
- Budget handling and allocation - globally and locally.
- Market research - AB testing - Planning.
- Delegating with local teams and agencies to plan and create new campaigns as well as to improve existing ones.
- Liaise between commercial and business teams for optimal PNL strategies
- Planning of New Market acquisition strategies in the paid social environment.
- Full-time
Digital Marketing Specialist
Pizza Fan
03.2022 - 11.2022
- Strategize and launch effective digital marketing campaigns (focused mostly on performance marketing).
- Set up – Management – Monitoring & Optimization of Google Ads, Meta Ads, TikTok, Programmatic (web & app).
- Budget handling and allocation.
- Reported directly to the president.
- Implementing and evaluating performance marketing campaigns; Social Media – Google – Platforms
- Full-time
Digital Media Executive
Mindshare S.A.
06.2021 - 06.2022
- Accounts: (Among others) Bayer, Interamerican, Eurolife, Chipita, Ferrero, Athens International Airport, Green Cola, Zagori, Carrier – Toshiba, CD Media.
- Plan and launch effective digital marketing campaigns.
- Collaborating with creative agencies and sales teams to develop and implement digital marketing and advertising strategies that align with the client’s requirements and maximize their return on investment (ROI).
- Optimizing strategic plans to devise a campaign that meets the client’s brief and budget.
- Cultivated client relationships that resulted in company growth and increased productivity.
- Implementing and evaluating performance marketing campaigns; Social Media – Google – Platforms
- Full-time
Digital Media Planner
Tempo OMD
09.2018 - 06.2021
- Accounts: Alpha Bank, OPAP, Myloi Agiou Georgiou, Barilla, Misko, Grancereale, Wasa, Youphoria.
- Plan and launch effective 360o marketing campaigns.
- Collaborating with creative agencies and sales teams to develop and implement digital marketing and advertising strategies that align with the client’s requirements and maximize their return on investment (ROI).
- Optimizing strategic plans to devise a campaign that meets the client’s brief and budget.
- Cultivated client relationships that resulted in company growth and increased productivity.
- Full-time
Event planning, Public Relations, Design
Bond Events
10.2015 - 11.2020
- Discuss with customers and assist in the completion of their ideas
- Monitor planning procedures
- Executing and development of event planning
- Customer Service
- 2019 360??G uest relationship management awards- Silver (2nd place)
Education
Bachelor of Arts - Communications Studies
DEREE – The American College of Greece
06-2017
BA (Hons) - Communication
Open University Validated (UK)
Athens07-2016
Skills
Paid performance marketing
Digital marketing channels
End-to-end performance evaluation
Marketing material development
API performance testing
Multi-media marketing
Growth hacking
Conversion rate optimization
Agile marketing
Timeline
Paid Social Media Manager
HFM Brokers
08.2025 - 02.2026
Senior Paid Social Specialist
Kaizen Gaming (Stoiximan & Betano)
11.2022 - 07.2025
Digital Marketing Specialist
Pizza Fan
03.2022 - 11.2022
Digital Media Executive
Mindshare S.A.
06.2021 - 06.2022
Digital Media Planner
Tempo OMD
09.2018 - 06.2021
Event planning, Public Relations, Design
Bond Events
10.2015 - 11.2020
BA (Hons) - Communication
Open University Validated (UK)
Bachelor of Arts - Communications Studies
DEREE – The American College of Greece