Dimitris Hatzigiannis

Reporting to the President & CEO and responsible for

the Marketing & Trade Marketing team - as a Commercial & Buyers team in other National super market chains (4 people), e-Commerce (2 people), Customer Service (7 people), Design department (2 people)

Reporting to the General Manager of Marketing & Communication of the Group and responsible for My market marketing department (7 people), e-commerce & digital (4 people), customer service (external agency), design department (6 people), merchandising (5 people)

• Fully integrate Veropoulos stores into the My market chain (complete change of store image and integration into the new chain)
• Annual above the line plan (corporate campaigns, product offer spots, collaboration with tv shows and celebrity endorsement actions)
• Continuous collaboration with the Marketing & Sales departments of suppliers for integrated advertising 360ο campaigns (tv, social media, pr, b-t-l/ brochures/ competitions)
• Support for opening new stores and renovation plans to 149 Veropoulos stores for their smooth integration into the new network of 227 stores
• Annual brochure plan (content & visual update and renewal, print plan for nationwide or local distributions, special seasonal events, etc)
• Annual support for provincial stores using local media
• Design and implement customer growth and increasing volume sales and income (continuity, tailor made plan & actions according to area and store needs)
• Actions to improve customers buying experience using traditional media and new media
• Design of store labeling (indoor and outdoor spaces, product categories, viewing areas)

Reporting to the President - Managing Director and responsible for marketing achievements in Greece & abroad (22 countries) with 2 Senior Brand Manager, 4 Brand Managers and 1 Trade Marketing Manager

• Sales increase in all categories 142% (2014 vs 2008)
• Share increase in Greek markets (source IRI, 2014 vs 2008): I) Yogurt market: 13,5% market share in volume - from 4,9% (2nd place from 7th) II) Ice cream market: 13,0% market share in volume - from 6,9%
• High increase of company awareness and brand equity (awareness of ice creams 99% from 58% and yogurts 95% from 27%)
• 360ο annual advertising campaigns in yogurt and ice cream categories
• Celebrity endorsement campaigns with Brand Ambassador and high improvement in the quantitative and qualitative results
• Launch many products in Greek and International markets and P&L responsibility in all categories and products (15-20 launches branded products and 10-15 launches in private labels products per year)
• Cooperation with ΙΟΝ and MARS companies: launch co-branded products, cooperation in communication and PR, trade marketing, distribution channels and sales increase methods
• Crisis Management projects with excellent results for company
• Private labels products for Key Account customers in Greek market and abroad (65% market share in the segment of private labels yogurts and 35% ice cream- Greek market)

Reporting to the Managing Director and responsible for B2B Sales Manager, 4 Key Account Managers, 1 Sales Administrator and for 2 designers, 1 industrial designer-photographer

• Responsible for Business to Business Sales team and Marketing of the group
• Improvement of services provision to big multinational and Greek clients, aiming at boosting their sales increase, through the design of tailor made and below the line activities
• Annual agreements with clients as well as participation in new client specs
• New Business Development responsibilities through client growth and new clients acquisition
• Provision of direction and organization of equivalent departments in subsidiaries (Hungary, Romania) in cooperation with their respective General Managers

Reporting to the Marketing Director of the group and responsible for the retail networks of the group (62 stores): 'Katselis bakery, 'Snackers Place' and 'La Frianderie' (snack/ coffee stores), reporting to the Marketing Director of the group and responsible for 1 Brand Manager and 1 Assistant

• Active involvement in setting the Marketing strategy for the retail networks of the group and annual agreements with suppliers as a Buyer
• Planning of annual sales budget (store sales) and annual marketing budget (expenses)
• Finding ways to increase and maximize profitability through trade marketing activities (promotional activities, merchandising, pop material, packaging materials, etc)
• Striving to increase company income through successful and effective product mix and pricing in conjunction with optimization of annual agreements with suppliers
• Research planning (mystery shopping) for improvement of the qualitative stores characteristics
• Supervising new shop opening and coordinating the involved partners (internal, external), having the ultimate responsibility of correct and timely artwork implementation

• For the retail networks of the Group
• Main responsibilities: As above, with lower degree of autonomy and decision-making

• For Allatini biscuits and wafers, Allatini & Elite flour, Elite crackers, reporting to the Commercial Director (to the Marketing Director until 05/2002) and responsible for 1 Brand Manager, 1 Junior Brand Manager and 1 Assistant Brand Manager
• Market analysis, competition analysis and reaction proposals
• Three years Marketing plan for product categories in responsibility
• Annual sales budget for product categories
• P&L and retail price proposal for product categories in responsibility
• Launch of new categories and products, as well as existing products re-launch
• Annual advertising and promotional programs (a-t-l and b-t-l plans)
• Involved in Category Management projects for s/m's
• Planning and implementation of special promotional activities (consumer and trade)

• For Allatini biscuits and waffers, Elite crackers, reporting to a Group Brand Manager and responsible for 1 Junior Brand Manager
• Main responsibilities: As above, with lower degree of autonomy and decision-making

reporting to the Sales Director and responsible for 4 Area Managers in wholesale and s/m's and 12 representatives and collaborators in retail

• Direction and follow up of merchandisers for small retail shops, optimal merchandising
• Annual agreements with customers - Key Accounts
• Setting and achievement of annual objectives of the sales team
• Proposals & planning of special promotional activities (Sales budget -tailor made activities)
• Exploring and implementing new methods of distribution and sales increase

Reporting to a Key Account Manager

• Main responsibilities: Increase & Expansion of sales in the area of Attica
• Annual agreements with customers