Dionysis Karantzis

• Lead and manage a high-performing analytics team of 30 professionals across diverse product portfolios.
• Drive strategic direction and execution of analytics initiatives to support multiple business units.
• Partner with commercial counterparts to align data insights with business growth strategies.
• Collaborate closely with Technology and Innovation teams to integrate advanced analytical tools and platforms, ensuring the cohesive product development and delivery.
• Develop and implement scalable analytical models to optimize product performance and customer engagement.

Solutions / Areas of responsibility:

• Assortment & Optimization
• Media & Market Lift
• Basket & Customer Analytics

Recent Achievements:

• Obtaining growth of over 45% (v.s. 23) in Media & Customer Lift Solution for the whole EMEA.
• Member of Circana's Leadership Team across EMEA (Group of 5).
• Part of EMEA cross-functional Innovation Team for 3 new Products launched in 2024 and 2025.
• Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.

• Responsible for the development of the Quantitative Department of the Company.
• Specialized in online research working with clients / brands to develop insights, optimize concepts and understand their target market.
• Expert in Consumer Segmentation combining data from different sources (market research / online date / internal data from the client).
• Owner of company's online platforms and key statistical analyst of the department.
• Contact person with major market research agencies / panel agencies Worldwide (e.g. Toluna, GMI, Research Now).

• Run all Digital Marketing Campaigns of WB Marketing, building the first complete online Google Campaign across 5 Countries.
• Member of the first Exportgate Group Team.
• Key contact person with Google Team in Greece
• Owner of all Social Media / content campaigns in WB.
• Member of “Applied Research & Innovation Competition - Greece Innovates!”
• Responsible for all Market Research Projects (Corporate & Wealth Management), being responsible for Retention Programme of WB.
• Owner of Marketing budget of WB.

• Project Manager in client Service (Automotive Sector) of the Company.
• Owner of all CRM application services.
• Statistical Analyst