Dr. VASILEIOS KALYVIS

• I am 80% embedded in the Segmentation team, where I apply diverse qualitative and quantitative research methods.
• This allows the team to identify and define user segments with specific needs, aiming to create highly tailored experiences for them and actively contribute to business growth.
• I feel very proud of the products I created with the rest of the team and the positive conversion rates (wins)

I have led and conducted mixed-methods UX research studies for top-tier international brands such as Nespresso, Hertz and IKEA and top-tier Greek e-commerce businesses such as Plaisio.gr and Spotawheel.gr

Nespresso.gr

Client's request:

Improve the company’s Conversion Rate Optimization (CRO) by gaining deeper insights into user behavior and preferences.

Methodology applied:

• 20 in-depth user interviews, covering 4 diverse personas, to gather qualitative data on user needs and behaviors.
• Synthesized the findings from these interviews into actionable insights, focusing on UX writing and Information Architecture.

Research impact:

Influenced immediately the product strategy by providing the e-commerce team with data-driven recommendations, leading to targeted improvements in UX writing and Information Architecture, ultimately supporting the company’s CRO efforts.

Hertz.gr

Client's requests:

Improve the overall user experience by identifying and addressing areas of friction within the digital experience.

Methodology applied:

12 moderated usability testing (remote) sessions

Research impact:

Contributed to the successful redesign of the UX for three main online services of Autohires Hertz, leading to the project winning the Golden “Best Use of Customer Insights” and Bronze “Best CX in Online” at the 2023 UX/CX Awards.

Client's request:

Improve the information architecture (IA) of the cslbehring.gr/ website to enhance the user experience of healthcare experts.

Methodology applied:

Designed, executed, and analyzed a closed card-sort study tailored to address the client’s IA challenges.

Research impact:

• Provided specific plus actionable recommendations to the Product Manager (PM) for targeted enhancements and future UX initiatives.
• The study immediately shaped the business strategy, leading to a more intuitive and user-centered information architecture (IA redesign in progress)

Client's request:

• Providing UX mentoring services to university students enrolled in the Startup Boost program
• Prepare them for nationwide startup competitions and Hackathons

Methodology:

• Public lectures on the world of UX and critical UX research and design methods
• 1:1 classes with each startupper to provide personalized, hands-on guidance tailored to each stage of their project development
• Active listening

Impact:

• Vingo, one of the teams I guided, won two prestigious national competitions and earned a coveted visit to Station F, Europe’s largest startup hub.
• Several potential startup founders still reach out to me for advice, demonstrating the lasting influence of my mentorship.

As a team of one UX researcher in the newly developed UX Dept.

• I conducted expert reviews and iterative hi-fi prototype testing on BOV’s newly developed online Home Loan application https://homeloan.bov.com/
• I constantly monitored and analyzed customer tickets and comments on social media to listen to our users' needs, experiences, and expectations.
• Contributed to the setup of the newly developed UX research project through speaking with UX research and design tool providers (UserTesting, Figma, UserInterviews etc.) and vendors

Responsible for actively listening and empathizing with our affluent customers to match the bank's financial and investment product solutions with their actual investment needs.