Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Eirini Panagiotou

Athens

Summary

Results-driven Digital Marketing professional with a strong background in Ad Operations and Campaign Management, backed by experience in both the travel and digital advertising industries. Skilled in executing and optimizing multi-channel marketing campaigns across platforms including Meta, Google Ads, TikTok, and programmatic ecosystems.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Digital Media Specialist

Publicis Groupe/Starcom
05.2024 - Current
  • Collaborating closely with clients to understand campaign goals, budget constraints, and target audiences, ensuring tailored and effective media solutions.
  • Planning and executing multi-channel campaigns (social, display, video, and programmatic) to meet business objectives, including budget allocation, targeting strategies and performance tracking.
  • Liaising with media vendors and internal teams (creative, analytics, ad operations) to ensure flawless campaign execution and troubleshoot delivery issues in real-time.
  • Analyzing marketing metrics, generate reports and provide actionable insights to improve campaign effectiveness.

Ad Ops-Campaign Manager

Publicis Groupe/Starcom
11.2021 - 05.2024
  • Collaborated with cross-functional teams (Clients, Creative agencies, Publishers) to align campaign objectives, messaging, and target audiences.
  • Activated campaigns according to trafficking briefs across social media platforms (Google, META, TikTok) and ad servers (Flashtaking).
  • Executed third-party tracking implementation (Nielsen DAR, Moat) and monitored discrepancies.
  • Troubleshot creatives within DSPs (Trade Desk), site tagging, and tracking issues throughout the campaign lifecycle.
  • Delivered campaign performance reports and collaborated with the data analytics team to review insights and optimize outcomes.

Corporate Travel Consultant

American Express Global Business Travel
10.2007 - 10.2021


  • Managed complex international travel arrangements, ensuring smooth and seamless experiences for business travelers.
  • Provided exceptional customer service by addressing inquiries promptly and resolving issues efficiently, fostering long-term client loyalty.

Education

Professional Diploma - Digital Marketing

Alba Graduate Business School
01.2021

Bachelor's degree - Tourism Management

Technological Educational Institute of Patras (ATEI)
01.2006

Skills

  • Project Management
  • Media Planning
  • Campaign Management
  • Data Analysis

Certification

  • Green Digital Skills-INCO Academy, March 2024
  • Programmatic Advertising 2023 by Boussias
  • Semrush SEO Toolkit Exam Certification, March 2021
  • Google Ads Search Certification, December 2020
  • Google Ads Display Certification, December 2020
  • Introduction to Wordpress-START Project of Socialinnov, November 2020
  • Google Analytics Individual Qualification, October 2020

Languages

English
Upper intermediate (B2)

Timeline

Digital Media Specialist

Publicis Groupe/Starcom
05.2024 - Current

Ad Ops-Campaign Manager

Publicis Groupe/Starcom
11.2021 - 05.2024

Corporate Travel Consultant

American Express Global Business Travel
10.2007 - 10.2021

Bachelor's degree - Tourism Management

Technological Educational Institute of Patras (ATEI)

Professional Diploma - Digital Marketing

Alba Graduate Business School

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Eirini Panagiotou