Overview
Work History
Education
Skills
Certification
Affiliations
Timeline
Generic

Eleftheria Kama

eCommerce Manager
Dionysos, Athens

Overview

16
16
years of professional experience
9
9
years of post-secondary education
5
5
Certificates

Work History

eCommerce Manager

Tsakiris Mallas SA
Athens, Greece
09.2021 - 04.2022
  • Have the overall responsibility of the P&L, managing and coordinating all stakeholders
  • Manage and execute the E-Shops marketing plan
  • Supervise all content creation and ensure the flawless appearance of the E-Shop
  • Create and manage all email & other direct communications
  • Define and drive the promotional calendar aiming to increase online traffic and sales
  • Develop and oversee content marketing activities
  • Monitor of the commercial offering
  • Manage a team of Customer Service experts aiming to provide Service excellence to our Customers
  • Monitor the functionality and usability performance (backend and frontend) – recommend changes that aim to improve conversion rate and sales
  • Monitor and analyze Web analytics and other KPIs – recommend actions to improve sales and marketing effectiveness of the E-Shop
  • Evaluate and manage the relationship with external partners
  • Prepare dashboards and analytics to present to Top Management

Southern Europe & Africa Digital Marketing Manager

Dufry AG, Southern Europe
Athens, Greece
09.2016 - 09.2021
  • Integrate loyalty program and partnerships locally
  • Validate loyalty targets, discounts & benefits
  • Find for local benefits and partners for loyalty programs
  • Coordinate and support customer Enrollment & identifying and closing B2B partners
  • Participate in the definition of e-commerce strategy & guidelines
  • Supervise customization of the e-commerce catalogue at country level, identifying synergies at divisional level
  • Propose and validate the e-commerce promo & pricing strategy, identifying synergies at divisional level
  • Support the Integration and development e-commerce solution with Division countries
  • Validate e-commerce targets & objectives
  • Participate in the definition of Social Media Strategy guidelines
  • Propose agencies
  • Validate Social Media Content /influencers /celebrities / bloggers
  • Coordinate Apps strategy & solutions
  • Propose Innovation & solution partners
  • Participate in the definition of guidelines & Platforms for content
  • Validate Content generation
  • Coordinate & Implement Content management
  • Management, Leadership and HR
  • Proactive in alignment, support and coordination with countries
  • Lead and develop people within the Marketing Community
  • Accountable for reporting results of the Digital implementation to Division Marketing Manager and to Global Marketing Digital and Innovation Head at HQ

Senior Digital Marketing Manager

Hellenic Duty Free Shops SA, Dufry AG
Athens, Greece
04.2014 - 08.2016
  • Responsible for planning all digital marketing strategies
  • Improving the usability, design, content and conversion of the company website
  • Monitoring competitors’ websites
  • Monitoring Internet trends
  • Monitoring and implementation of the SEO program
  • Proposals for the website’s improvement and new digital applications
  • Monitoring of CRM and formation of the newsletter sent to database members
  • Overseeing the social media strategy for the company
  • Reviewing new technologies and keeping the company at the forefront of developments in digital marketing
  • Developing and managing digital marketing campaigns
  • Managing online brand and product campaigns to raise brand awareness

Head of Communications & Marketing

Channel GmbH
Beirut, Lebanon
11.2012 - 08.2013
  • Acting as relationship manager
  • Performing all kind of customer relation activities
  • Maintaining the newsletter tool including writing and sending of newsletters to the various target groups
  • Developing website content
  • Regular developing and placing of content on the facebook and twitter accounts
  • Writing articles and press releases
  • Performing all kind of PR and branding measurements in order to increase the public awareness, including approaching selected offline and online media sources (press, magazines, newspapers, social news websites, etc.) in different countries
  • Managing the Ad-words account
  • Monitoring the competitors, including the regular preparation of competition studies and analyses
  • Developing of ideas and new business channels

Senior editor & Communications Project Management

European Dynamics SA
Athens, Greece
11.2007 - 12.2010
  • Management of all editing and technical functionalities and service features of the Interoperable Delivery of European eGovernment Services to public Administrations, Businesses and Citizens (IDABC) website
  • Production overseeing of all project oriented printed material such as leaflets brochures, factsheets
  • Information and Communication activities management, foreseeing budget reports and new projects quotation preparation as requested by the European Commission (EC) -main client of the projects to have been involved in
  • Frequent contribution in tenders, requests for both bid and proposal
  • In charge of budget, quotations and follow up of effort/ production and consumption of IDABC promotional conferences
  • Identification and communication with event subcontractors per conference
  • Supervision of overall funding, sponsorship, logistics, and contacts with the EC officers
  • Production of conference status information and reports , including details on attendance, times and lessons learned.

Special Projects Coordinator

Doha Asian Games Organizing Committee
Doha, Qatar
05.2005 - 01.2007
  • Organising Committee Special Projects management
  • Planning and development of Policies and procedures related to the Operations of the Athletes’ Village Special Projects section
  • Design and development of a Guest Pass Delivery System
  • Staff allocation and shifts organising concerning the Section’s operation
  • Coordination, resolution and follow up of issues affecting the Section with other departments of the Organising Committee.

International Relations Coordinator

ATHOC
Athens, Greece
08.2003 - 09.2004
  • Liaison officer for European Olympic Committees
  • Issue resolution related to all Functional areas (FAs) and multitask implementation
  • Coordination of meetings with all FAs, conducting Venue tours, briefings and presentations to large audiences, training of volunteers
  • Coordination of Olympic Committees Guests and Dignitaries Visits.

Department Coordinator

Ducati Motor Holding SpA
Bologna, Italy
03.2002 - 08.2003
  • World Ducati Week (WDW) Organising Committee member
  • Customer Service Division and International events Organising Committee
  • ECommerce team member
  • Responsible for the Ducati Owners’ Card project.

Education

Master of Science - Information And Communication Technologies (ICT)

Université Paul Valery III
Montpellier, France
09.2010 - 06.2011

Professional Diploma in Digital Marketing - Digital Marketing

Alba Graduate Business School
Athens, Greece
03.2022 - 06.2022

eCommerce Project Management - ECommerce

Excelixi SA Center of Sustainable Entrepreneurship
Athens, Greece
02.2022 - 09.2022

Bachelor of Arts - Communications

University of Bologna
09.1995 - 03.2002

PMP preparation Intensive course - undefined

Human Assets Institute

MS Project intensive course - undefined

Human Assets Institute

Online Course On EMarketing -

EMarketing Association (EMA)
USA
03.2011 - 05.2011

Research On A Thesis Project -

Casa De America & Universidad Complutense
Madrid, Spain
09.2001 - 02.2002

Summer Course in French Language & Literature -

Université De Clermont Ferrand
Vichy, France
06.2005 - 08.2005

Summer course on Portuguese Language, History and Literature -

University of Lisbon
06.2000 - 08.2000

Summer course on Portuguese Language, History and Literature -

University of Coimbra
07.1999 - 07.1999

Skills

Multilingual: Fluent in 7 languages

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Certification

French: Sorbonne I, DALF C1/ Teaching license

Affiliations

  • Project Management Professionals (PMP) , issued by Project Management Institute (PMI), USA.
  • Professional Diploma in Digital Marketing, issued by Alba Graduate Business School.
  • Professional Diploma in Digital Marketing (PDDM), issued by Digital Marketing Institute, Ireland
  • Google Certified Professional in Google Advertising,Google Display Network & Google Analytics
  • Certified eMarketer (CeM), issued by eMarketing Association (eMA), USA.
  • Proficiency of Cambridge/ Proficiency of Michigan - teaching license
  • DALF C1 & Sorbonne 1 - teaching license

Timeline

Professional Diploma in Digital Marketing - Digital Marketing

Alba Graduate Business School
03.2022 - 06.2022

eCommerce Project Management - ECommerce

Excelixi SA Center of Sustainable Entrepreneurship
02.2022 - 09.2022

eCommerce Manager

Tsakiris Mallas SA
09.2021 - 04.2022

Southern Europe & Africa Digital Marketing Manager

Dufry AG, Southern Europe
09.2016 - 09.2021

Senior Digital Marketing Manager

Hellenic Duty Free Shops SA, Dufry AG
04.2014 - 08.2016

Head of Communications & Marketing

Channel GmbH
11.2012 - 08.2013

Online Course On EMarketing -

EMarketing Association (EMA)
03.2011 - 05.2011

Master of Science - Information And Communication Technologies (ICT)

Université Paul Valery III
09.2010 - 06.2011

Senior editor & Communications Project Management

European Dynamics SA
11.2007 - 12.2010

Summer Course in French Language & Literature -

Université De Clermont Ferrand
06.2005 - 08.2005

Special Projects Coordinator

Doha Asian Games Organizing Committee
05.2005 - 01.2007

International Relations Coordinator

ATHOC
08.2003 - 09.2004

Department Coordinator

Ducati Motor Holding SpA
03.2002 - 08.2003

Research On A Thesis Project -

Casa De America & Universidad Complutense
09.2001 - 02.2002

Summer course on Portuguese Language, History and Literature -

University of Lisbon
06.2000 - 08.2000

Summer course on Portuguese Language, History and Literature -

University of Coimbra
07.1999 - 07.1999

Bachelor of Arts - Communications

University of Bologna
09.1995 - 03.2002

PMP preparation Intensive course - undefined

Human Assets Institute

MS Project intensive course - undefined

Human Assets Institute

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Eleftheria KamaeCommerce Manager