Eleni Zisimopoulou
Athens,Greece
Summary
Senior Strategic Communications Specialist with 20+ years of experience designing and implementing communication strategies for international organisations, public sector initiatives, and global brands. Proven ability to translate complex technical and policy-driven content into clear, compelling narratives that drive stakeholder engagement and public awareness.
Extensive experience working with governments, NGOs and international organisations, including UNICEF, delivering integrated communication strategies across media, digital platforms and advocacy channels. Combines strategic thinking with hands-on execution in multi-stakeholder and multicultural environments, including EU-funded and public sector programmes.
Overview
27
27
years of professional experience
Work History
Head of Content
PeopleCert
Athens, Greece
01.2026 - Current
- Lead global brand storytelling and content strategy across multiple markets.
- Designed and implemented global content and communication strategies across digital platforms.
- Developed narrative frameworks and messaging aligned with business and stakeholder needs.
- Led production of multi-channel communication materials ensuring clarity, consistency and impact.
- Collaborated with cross-functional and international teams to deliver integrated communication outputs.
- Translated performance insights and audience data into communication improvements.
Communication Officer
Unicef
Athens, Greece
06.2025 - 01.2026
- Designed and implemented integrated communication strategies for national public health programmes under EU Recovery and Resilience funding.
- Led multi-channel awareness campaigns (media, digital, advocacy), translating complex technical content into clear and accessible messaging.
- Coordinated with ministries, institutional partners, and stakeholders to ensure effective dissemination of programme outputs.
- Produced communication materials including reports, media content, presentations and stakeholder briefings.
- Strengthened organisational visibility and engagement through strategic storytelling and media relations.
- Oversaw brand alignment with UNICEF global communication standards, strengthening the organisation's voice and visibility in Greece.
- Designed campaigns and storytelling initiatives aimed at donor engagement and fundraising support.
Strategy & Creative Communications Consultant
2023 Eleusis European Capital of Culture
Eleusis, Greece
03.2022 - 06.2025
- Advised senior leadership on communication strategy within a complex, multi-stakeholder environment.
- Coordinated communication narratives across institutional partners, cultural organisations and international audiences.
- Supported awareness-building and public engagement initiatives through strategic storytelling and campaign development.
Executive Creative Director - Member of the Board of Directors
McCann Worldgroup
Athens, Greece
01.2012 - 07.2021
- Led the agency’s creative department, managing a multidisciplinary team of 28 professionals.
- Directed integrated communication strategies and campaigns for global and regional brands including Coca-Cola, Mastercard, Nestlé, Unilever and L’Oréal.
- Oversaw development of communication materials across digital, media, PR and experiential channels.
- Ensured high-quality creative output, translating complex objectives into clear and impactful communication.
- Contributed to agency growth and international recognition through award-winning campaigns.
Creative Director | Creative Manager
McCann Worldgroup
Athens, Greece
01.2006 - 12.2011
- Led development of integrated campaigns across multiple communication channels.
- Supervised creative production and ensured alignment with strategic objectives.
Earlier Career
Attp Advertising | Magnet
Athens, Greece
05.1999 - 01.2006
- Developed communication concepts and campaign messaging across a wide range of clients.
Education
POST GRADUATE DIPLOMA IN ADVERTISING -
Watford School of Business, West Herts College
London01-1997
BSC in Business Administration - Marketing
Deree College, The American College of Greece
Athens01-1996
MASTER IN DESIGN STUDIES -
Central Saint Martins, University of the Arts
London01-1998
DIGITAL & CREATIVE EXPERIENCE
- Designed and implemented social media strategies aligned with communication objectives across campaigns and institutional projects.
- Led development of digital content across platforms (Facebook, YouTube and others), ensuring audience relevance and engagement.
- Directed multidisciplinary teams (design, copy, digital) in the production of communication and dissemination materials.
- Supervised creation of multimedia outputs including video, infographics, reports and presentations.
- Ensured visual communication effectively translated complex concepts into accessible formats.
Languages
Greek | Native
English | Fluent
French | Basic
ADDITIONAL INFORMATION
- Extensive experience in public interest communication and collaboration with NGOs and international organisations.
- Long-term involvement in communication campaigns for non-profit organisations including UNICEF, UNHCR and ActionAid.
- Experience working across multicultural environments and international stakeholder networks.
Timeline
Head of Content
PeopleCert
01.2026 - Current
Communication Officer
Unicef
06.2025 - 01.2026
Strategy & Creative Communications Consultant
2023 Eleusis European Capital of Culture
03.2022 - 06.2025
Executive Creative Director - Member of the Board of Directors
McCann Worldgroup
01.2012 - 07.2021
Creative Director | Creative Manager
McCann Worldgroup
01.2006 - 12.2011
Earlier Career
Attp Advertising | Magnet
05.1999 - 01.2006
POST GRADUATE DIPLOMA IN ADVERTISING -
Watford School of Business, West Herts College
BSC in Business Administration - Marketing
Deree College, The American College of Greece
MASTER IN DESIGN STUDIES -
Central Saint Martins, University of the Arts