Elias Sochos - Programmatic And AdOps Specialist - ONE Brand Studio

Summary

A hybrid Programmatic Strategist and Ad-Tech Engineer with a deep-tier mastery of the global bidding ecosystem. Expert in bridging the gap between high-level revenue partnerships and granular technical execution. I combine an exhaustive understanding of IAB framework compliance (OpenRTB, TCF v2.2) with hands-on proficiency in Prebid.js and Amazon TAM architecture to eliminate auction friction and maximize yield.

Unlike traditional account managers, I leverage a self-taught technical stack in JavaScript, SQL, and Python to automate discrepancy reporting, inject custom ad-logic, and bypass the limitations of standard UI tools. Whether orchestrating full-stack deployments in Adform and Google Ad Manager or managing the technical onboarding of global monetization partners like Adipolo and Setupad, I focus on engineering scalable, high-performance environments that prioritize both user experience and enterprise-grade revenue growth.

Overview

6

years of professional experience

Work History

Programmatic Specialist

ONE Brand Studio

04.2023 - Current

Optimization & Yield Management

Executed full-funnel monitoring and hands-on optimization of core performance metrics (CPA, CPC, VTR). Implemented real-time bid adjustments and strategic frequency capping to maintain inventory health, resulting in a significant uplift in KPI efficiency and overall ROAS.

Data Analysis & Business Intelligence

Conducted deep-dive analysis on granular datasets leveraging Google Analytics, Excel, and SQL. Transformed raw data into actionable insights and trend visualizations for stakeholder reporting and Quarterly Business Reviews (QBRs) to drive data-driven decision-making.

Strategic Partnerships & Programmatic Operations

Managed end-to-end relationships with SSPs and publishers to secure PMP deals and Programmatic Guaranteed (PG) inventory. Specialized in PAS (Publisher Ad Server) campaign planning and management, as well as the design and implementation of publisher programmatic structures to maximize fill rates and eCPMs.

A/B Testing & Creative Optimization

Developed and led rigorous testing frameworks for creative assets and landing pages. Utilized multivariate testing to identify high-performing variables, effectively reducing ad wastage and streamlining the conversion path.

Technical Collaboration & AdTech Infrastructure

Partnered closely with the Development & Engineering departments to architect and refine programmatic infrastructure. Managed technical workflows for ad tag implementation, header bidding configurations, and API integrations. Acted as the lead for troubleshooting technical discrepancies and optimizing ad stack latency, ensuring maximum utility of internal tools and seamless inventory monetization.

Translator

Freelance-writers

Thessaloniki, Thessaloniki

01.2020 - 01.2023

Full-time translator of classical literature books, as well as technical documentation for pharmaceutical companies

Education

Master of Arts - English Language And Literature

American College of Thessaloniki

Thessaloniki, Greece

04.2001 -

Skills

Programmatic Yield Intelligence: Expert-level management of Full-Funnel Monetization strategies, focusing on the intersection of supply-path optimization (SPO) and maximized floor-price efficiency

Header Bidding Architecture: Advanced implementation, maintenance, and troubleshooting of Prebidjs and Amazon Transparent Ad Marketplace (TAM) environments to reduce latency and enhance bid density

Full-Stack Ad-Ops Mastery: Power-user of Google Ad Manager (GAM 360), Google DV360, and the complete Adform Stack (SSP, DSP, DMP, and Creative Studio)

Inventory & Demand Management: Senior-level proficiency in managing Tier-1 SSP and DSP ecosystems, including Equativ (Smart), Magnite DV, TheTradeDesk, and Maestro

Data Engineering for Ads: Proficient in leveraging SQL and Python for automated yield reporting and JavaScript for custom ad-tagging, logic injections, and Google Tag Manager (GTM) configurations

Industry Standards & Compliance: Deep technical knowledge of IAB OpenRTB specifications, including rigorous implementation of adstxt, sellersjson, and TCF v22 frameworks

Strategic Partner Relations: Proven track record in managing high-value relationships with global Monetization Partners (eg, Adipolo, Adtelligent, Setupad), overseeing the full lifecycle from API integration to performance scaling

Advanced Analytics: Expert application of Microsoft Excel (Power Query/VLOOKUP) and PowerPoint for translating complex programmatic datasets into executive-level business intelligence

Timeline