Evagelia Anastasaki

• Successfully manage large team of 47 employees (filed sales personnel, customer service department, trade marketing and exports).
• Increased sales revenue by re-designing and implementing effective sales, trade marketing and customer service strategies and optimizing operations.
• Design and develop Trade Marketing department.
• Reduce operational costs by identifying inefficiencies and implementing cost-saving measures.
• Establish operational KPI's and conduct periodic reviews to ensure new setup operates smoothly and in line with aspired quality standards and business objectives.
• Coordinate with marketing team to create targeted campaigns, increasing brand recognition and customer engagement.
• Generate reporting and analysis to support sales forecasting and planning to reach monthly, quarterly and yearly revenue goals.
• Organize promotional events to increase sales volume.
• Recruit, interview and hire employees and implement mentoring program to promote positive feedback and engagement.

• Developed and managed digital transformation strategy and journey in Trade Marketing's national activities.
• Designed clear projects roadmaps with deliverables and KPIs.
• Monitored plans execution /ensured time plan.
• Designed and secured change management process.
• Managed team members and ensured that all stakeholders are working toward projects goals and objectives.
• CMS management to 4 platforms/ sites (e-coupons/ e-draught/ beer list/ census).
• UAT testing to platforms and apps, UAT testing for all campaign and promos.
• Set, allocated and monitored budgets and costs.
• Created detailed sales reports and presented findings to executive leadership, informing data-driven decision-making processes.
• Developed comprehensive training programs for sales representatives.
• Collaborated with supply chain teams to ensure efficient inventory management and order fulfillment processes were in place.

Developed beer category in specific market 'channel'.

• Build channel strategy and develop detailed activation plan with specific KPIs, measurement, milestones and investment breakdown.
• Planned, developed, implemented, monitored, evaluated and reported national consumer BTL activation plans in HORECA outlets (35.000 outlets).
• Planned, developed, implemented, monitored, evaluated and reported ATL & BTL activation plans in Key Accounts outlets (3.554 outlets).
• Managed Budget 6,2M.
• Collaborated with Marketing and Sales to build channel and key account strategy.
• Collaborated with Procurement to negotiate vendors contracts so as to reduce spends.
• Led cross-functional teams in executing marketing initiatives and promotional activities, resulting in increased brand visibility.
• Initiated innovative incentive programs that motivated channel partners to achieve aggressive sales targets consistently.
• Created detailed sales reports and presented findings to executive leadership, informing data-driven decision-making processes.