Evangelia Mermingi

• Successfully managed a double domain migration for Gap360 and Real Travelling, including roadmap creation, client meetings, and developer coordination.
  Gap360:+300% increase in visibility index
  +77.6% increase in clicks
  +40.2% increase in impressions
  
  Real Travelling:+500% increase in visibility index
  +238.7% increase in clicks
  +57.2% increase in impressions
  Case study: https://reddico.co.uk/work/gap-360/
  
• Assisted in other successful migrations, ensuring smooth transitions and minimal disruption.
• Site Migration SEO Checklist Article creation: https://reddico.co.uk/insights/site-migration-seo-checklist/
• Conducted in-depth technical audits and collaborated closely with developers to implement the most effective solutions.
• Performed comprehensive log file analysis to identify and resolve technical issues.
• Executed detailed Page Speed and Core Web Vitals audits, providing tailored recommendations to improve performance.
• Delivered Page Speed training sessions for the team to enhance overall technical knowledge.
• Developed bespoke schema markup solutions, improving site structure and search engine understanding.
• Enhanced the internal custom GPT tool "Schema Dreamer" for advanced schema creation, optimizing schema markup processes.
• Handled the majority of technical SEO tasks for most clients as the sole technical SEO specialist in the company.
• Presented at London MET University on "Fundamentals of SEO," leading to a student study on the future direction of SEO and AI. Student Study: https://hollowayexpress.org.uk/the-future-of-seo-will-ai-take-it-in-a-new-direction/
• Presented at an SEO Event in Athens, sponsored by Ahrefs, on Double Migration Success.
• Presented at an SEO Event in Thessaloniki on Page Speed & Core Web Vitals.
• Created a video series with the team discussing technical matters such as Page Speed & JavaScript and Server-Side Rendering.Page Speed & JavaScript: https://reddico.co.uk/insights/pagespeed-javascript-and-everything-inbetween/
  Server-Side Rendering: https://reddico.co.uk/insights/server-side-rendering/
  

• Created SEO Strategy and roadmaps for clients
• Carried out technical audits and web core vitals assessments
• Utilised various SEO tools such as SEMRush, Ahrefs, Moz Pro, and Screaming Frog for effective keyword tracking, keyword research backlink analysis, and auditing purposes.
• Conducted competitor analysis to identify gaps in strategy and capitalize on market opportunities.
• YoY increase of sessions and revenue after strategy & implementation by +185% and +20% respectively
• Provided extensive training to junior members of the team
• Built strong relationships with clients after taking on full ownership of accounts
• Featured Snippet analysis, implementation & ownership of answer boxes which previously belonged to market leaders

• Collected data and created benchmark reports to track and measure SEO performance.
• Conducted keyword research, backlink analysis, and content gap analysis to identify opportunities for improvement.
• Performed comprehensive SEO technical audits and provided URL structure recommendations.
• Conducted page speed checks to enhance site performance.
• Developed and implemented content and on-page recommendations and optimization strategies.
• Created and executed an internal linking strategy to improve site navigation and user experience.
• Assisted in a major migration project, including data collection, URL mapping, and redirect checks, resulting in a 25% yearly increase in the client's revenue post-migration.

Migration project: https://weareroast.com/work/refinitiv/

• SEO:
• Optimised website copy to improve search engine rankings and user engagement.
• Conducted keyword research and content gap analysis to identify new opportunities for content creation and optimisation.
• Wrote SEO-friendly content to attract and engage target audiences.
• Performed SEO audits
• Managed link campaigns to build high-quality backlinks and improve domain authority.
• Executed brand mentions link reclamation to enhance online reputation and recover lost link equity.
  
• PPC:
• Conducted keyword research to identify high-performing keywords for PPC campaigns.
• Optimised ad copy and bids to improve ad performance and reduce cost per acquisition (CPA).
• Gained extensive experience with Content Management Systems (CMS) including WordPress and Magento 2.