Summary
Overview
Work History
Education
Skills
Websites
Volunteer Experience
Languages
Timeline
Generic

EVELINA LORENTZOU

Marketing & Communication
Athens

Summary

Recent Marketing & Communication graduate with a deep desire to use data analysis to create impactful marketing strategies. Already experienced in client-facing roles and familiar with client-agency dynamics, I am motivated to add value in the next challenge I undertake.

Overview

4
4
years of professional experience
7
7
years of post-secondary education

Work History

JUNIOR ACCOUNT MANAGER

ML WONDERLAND
11.2022 - Current
  • Successfully managing performance marketing campaigns on Facebook Ads
  • Using Google Ads and Google Analytics to track and improve campaign results, ensuring accurate targeting
  • Collaboration with the clients creative team to develop compelling ad designs that align with client goals and brand identity
  • Demonstrating proficiency in customizing ad placements for various platforms, enhancing campaign effectiveness
  • Cultivating a strong client relationship, providing exceptional customer service and addressing client needs promptly
  • Monitoring campaign performance metrics to ensure effective delivery and implemented data-driven optimizations.

MARKETING COORDINATOR

BRILL EDITIONS
11.2023 - 05.2024
  • Developing product development strategies for clients, including market analysis, identifying target demographics, and assessing competition
  • Conducting in-depth market research to gather data on industry trends, consumer behavior, and competitor analysis to inform strategic decisions
  • Engaging in client communication to understand their needs, preferences, and goals, providing tailored solutions and managing expectations effectively
  • Analyzing market trends and performance metrics to evaluate the effectiveness of implemented strategies and make necessary adjustments for optimal results.

MARKETING INTERN

MSCOMM GROUP
09.2020 - 01.2021
  • Social Media Management
  • Facebook Ads
  • Reports and Analysis

Education

Bachelor of Science - Marketing & Communication

ATHENS UNIVERSITY OF ECONOMICS & BUSINESS
Athens, Greece
10.2019 - 04.2024

Erasmus Student

TILBURG UNIVERSITY
Tilburg,Netherlands
01.2022 - 07.2024

Skills

Google - Google Analytics 4, Google ADS & Google Analytics

Meta Business Suite

Microsoft Excel

IBM SPSS

Python - Entry level

Volunteer Experience

AMNESTY INTERNATIONAL 

Participated and volunteered in Amnesty International Events, Management of the blog as a member of the student editorial team.

Languages

Greek
Native language
English
Proficient
C2
German
Intermediate
B1

Timeline

MARKETING COORDINATOR

BRILL EDITIONS
11.2023 - 05.2024

JUNIOR ACCOUNT MANAGER

ML WONDERLAND
11.2022 - Current

Erasmus Student

TILBURG UNIVERSITY
01.2022 - 07.2024

MARKETING INTERN

MSCOMM GROUP
09.2020 - 01.2021

Bachelor of Science - Marketing & Communication

ATHENS UNIVERSITY OF ECONOMICS & BUSINESS
10.2019 - 04.2024

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EVELINA LORENTZOUMarketing & Communication