Evelina Panteli

• Lead strategy and growth for a portfolio of 30 international brands & >100 SKUs including House of Angostura, Sazerac & McCormick Distillery.
• Manage €400K+ marketing budget, P&L, pricing strategy and portfolio development.
• Achieved +6% sales growth in 2025 vs LY in a declining market.
• Led 3 new product launches and introduced LYRE’S non-alcoholic innovation pipeline.
• Designed company’s first AI-generated digital campaign (Angostura Tiki Week) activating 40+ outlets via 360° activation.
• Lead brand activations, industry events and high-profile sponsorships, including Athens Bar Show, Athens Fashion Week & Haute Grecians.
• Drive trade visibility, in-store activations and commercial promotions across on and off-trade channels to strengthen brand presence.
• Manage and mentor 1 Assistant Brand Manager while coordinating agencies and 25 international brand owners.

• Led the national brand plan and go-to-market strategy
• Achieved +47% volume growth, supporting national expansion and strengthening brand’s premium positioning.
• Strengthened brand presence in Thessaloniki reaching 3.6% retail value share, with 50% brand awareness and 12% consumer adoption.
• Coordinated agencies, commercial teams and partners throughout end-to-end packaging projects
• Led the development and production briefing for digital campaign, coordinating agencies and internal teams.

Led integrated brand strategy and marketing initiatives for two premium beer brands, managing €3M+ annual budgets across multiple projects.

• Led the award-winning MAMOS Data-Driven Marketing campaign, recognized with Effie Europe – Best of Europe (FMCG).
• Contributed to +42% volume growth for MAMOS and +0.4pp retail value share increase, delivering +18% higher net value and +39% higher profitability per hectolitre vs category benchmarks.
• Executed ATL, BTL and digital activations, sponsorships and large-scale events including Thessaloniki International Film Festival and major music festivals.
• Led the national launch of NYMFI and MAMOS Unfiltered guerrilla product launch, coordinating cross-functional teams and agencies.
• Developed ABTL brand strategies, annual plans and cross agency briefs based on consumer and commercial insights.
• Managed packaging development projects and brand innovation initiatives.
• Led NYMFI’s CSR agenda, positioning it as Athenian Brewery’s first socially responsible brand.

• Assisted in strategic repositioning of Amstel, one of Greece's largest beer brands.
• Supported development of Amstel music platform and facilitated BTL activations in both on and off trade.
• Participated in brand planning for NAB and cider categories.
• Digital strategy development for monthly calendars and paid campaigns.
• Handled budget forecasting and reporting to finance.

• Planning brand communication strategies for PR and CSR initiatives.
• Supported creation of engaging content for various media channels.
• Managed social media campaigns and calendars to enhance community interaction.
• Coordinated online contests and influencer partnerships to increase brand visibility.
• Project management leader of marketing materials across 350 Gregory’s retail stores.
• Facilitated internal communication to ensure smooth execution.
• Drafted press releases of company news & events

• Delivered integrated marketing campaigns across TV, print, radio, and digital channels
• Supported consumer insight analysis for Avin Oil rebranding through market research
• Coordinated marketing campaigns for non-fuel retail (500 stations)
• Boosted social media presence with consistent, engaging content
• Built and maintained relationships with media and PR professionals
• Managed annual marketing budget