Evi Kourkouta

Design & implementation of the online Marketing strategy for two different target groups (site users & company clients) aiming on traffic and sales increase

• Plan & supervise execution of all online advertising campaigns (PPC, Display & Social Media, E-mail marketing, Landing pages)
• Manage creation of all campaign creatives including new websites development (advertising.vrisko.gr, blog.vrisko.gr) working with designers & developers
• Organise promotional events (eg. InfoCom apps conference sponsorship)
• Manage PR activities (Press liaison, Press Releases writing & distribution).

Clients: HSBC Bank, Cosmote S.A., Microsoft Hellas S.A., Athenian Brewery S.A

Client campaigns & websites building on brief, on time and on budget, campaign monitoring and reporting

Major client & project:

Microsoft Hellas S.A (worked in house for 6 months)

Part of the Windows Server 2008 & Microsoft Visual Studio2008 launch event team

Coordinated the “Entrepreneur of the Year” 2006 competition for Greece: Print ads, banner campaigns, judging committee selection and coordination, candidates targeting & interviewing, interview executive summaries writing, ward ceremony dinner event, sponsorships management

Managed Career guides distribution to Universities, built strong relationships with Universities’ career centers, redesigned company’s website

Implemented parent promotional strategy (advertising material, sales manuals, intranet applications, training schemes etc.) on the local market.