Evi Pampouki
ECommerce & Digital Product Leader
Athens
Summary
Dynamic Senior eCommerce and Digital Product leader with over a decade of experience driving growth in multi-market digital commerce within the fashion and sports sectors. Expertise in overseeing end-to-end product strategy and P&L management, successfully leading eight sites across three markets while building and nurturing cross-functional teams of up to 17 professionals. Proven track record of enhancing conversion rates, profit margins, and customer experience through strategic initiatives in conversion rate optimization, user experience enhancement, omnichannel marketplace expansion, and AI-driven automation. Recognized for strong commitment to data-driven decision-making, operational excellence, and effective executive stakeholder engagement.
Overview
13
13
years of professional experience
3
3
Certifications
2
2
Languages
Work History
Group Head of Digital Growth
SportVision
02.2026 - Current
- Define and lead eCommerce growth strategy across 13 countries in the Balkan region.
- Own commercial performance, revenue & margin growth, and digital P&L impact at Group level.
- Act as strategic business partner to regional eCommerce leaders, driving KPI alignment and execution excellence.
- Identify and scale cross-market growth opportunities and best practices (i.e Market places).
- Align Product, CRM, Marketing, Analytics, Performance Marketing, and Operations with commercial priorities.
- Oversee digital channel performance, pricing strategy, and conversion optimization standards.
- Lead key global brand partnerships (Nike, Adidas, ASICS) to maximize commercial value.
- Drive leadership development and succession planning within the eCommerce organization.
Cluster Head of ECommerce (RO | BG | GR)
SportVision
Athens
04.2024 - 01.2026
- Own end-to-end eCommerce strategy and product roadmap for 8 websites across 3 markets; accountable for revenue, margin, and CX.
- Maximized profitability growth with strategic planning, market analysis, and targeted marketing campaigns.
- Lead cross-functional teams (marketing, operations, logistics, tech) to deliver scalable growth and operational excellence.
- Drive CRO, UX, and checkout optimization to lift conversion and repeat purchase; streamline fulfillment and returns.
- Expand omni-channel and marketplace initiatives; optimize assortment, pricing, and promotions.
- Champion automation and AI-driven insights (forecasting, merchandising, personalization) to accelerate decision-making and efficiency.
Cluster Head of ECommerce Operations (RO| BG |GR)
SportVision
Athens, Attica
09.2022 - 04.2024
- Owned operational performance across order management, delivery, payments, and returns
- Designed and implemented process improvements and automation to reduce operational friction and improve SLAs.
- Centralized vendors and fulfillment partners (from all 3 countries) management and introduced operational KPIs and continuous improvement rituals.
Country ECommerce Manager (GR)
SportVision
Athens
02.2022 - 08.2022
- Owned end-to-end eCommerce strategy and commercial planning for three websites, driving revenue growth and digital P&L performance
- Controlled costs to keep business operating within budget and increase profits.
- Led performance marketing and trading strategy, optimizing acquisition, conversion, and customer value
- Managed eCommerce operations and cross-functional teams, ensuring operational excellence and scalable execution
- Managed and motivated employees to be productive and engaged in work.
eCommerce Manager
Kalogirou SA (Fais Group)
09.2020 - 01.2022
- Owned eCommerce P&L and growth strategy for three brands, aligning roadmap with commercial targets.
- Built and led a 17-member cross-functional team (trade, content, CRM, performance, CX) with clear KPIs and development plans.
- Launched CRO and merchandising programs to grow conversion, AOV, and margin while reducing checkout friction.
- Partnered with marketing to scale acquisition and retention (SEO/SEM, email/CRM, loyalty), improving repeat purchase and LTV.
- Strengthened site operations and CX (payments, fulfillment, returns) to increase satisfaction and reduce operational issues.
eCommerce Manager
Parex SA
01.2017 - 09.2020
- Owned P&L, digital product roadmap, and omnichannel strategy for the DTC business.
- Served as Product Owner for major platform and technology upgrades; prioritized backlog and managed vendors.
- Managed eCommerce, Customer Support, and Warehouse teams (8); defined KPIs and continuous improvement rituals.
- Leveraged analytics and customer insights to drive conversion, merchandising, and process optimization across the funnel.
Earlier Roles
MossBros UK, PeopleTree Ltd, Parabita SA
10.2013 - 12.2016
- People Tree Ltd (UK) – eCommerce Manager
- Moss Bros Group PLC (UK) – Channel Trading Executive (eBay & Amazon)
- Parabita (GR) – eCommerce & Marketing Executive
Education
Bachelor of Science - Management Science & Technology, Business
Athens University of Economics And Business
Athens01.2012
Skills
eCommerce Strategy & Product Ownership
Digital Growth & Conversion Optimization (CRO)
P&L Management & Forecasting
Budget Planning and Allocation
Omni-Channel, Opti-Channel & Digital Strategy Development
Data-driven Decision Making
Vendor Relationship Management
Web Analytics Proficiency
Digital Transformation Initiatives
Cross-functional Team Leadership
Certification
Digital Transformation, University of Virginia JAN 2026 – PRESENT Course on digital disruption, emerging technologies, and their impact on business models, with a practical framework for leading end-to-end digital transformation.
Timeline
Group Head of Digital Growth
SportVision
02.2026 - Current
Cluster Head of ECommerce (RO | BG | GR)
SportVision
04.2024 - 01.2026
Cluster Head of ECommerce Operations (RO| BG |GR)
SportVision
09.2022 - 04.2024
Country ECommerce Manager (GR)
SportVision
02.2022 - 08.2022
eCommerce Manager
Kalogirou SA (Fais Group)
09.2020 - 01.2022
eCommerce Manager
Parex SA
01.2017 - 09.2020
Earlier Roles
MossBros UK, PeopleTree Ltd, Parabita SA
10.2013 - 12.2016
Bachelor of Science - Management Science & Technology, Business
Athens University of Economics And Business