Evie Anastasiadou
Greece/UK
Summary
Dynamic Digital Analytics Consultant with a proven track record at IG Group, leveraging Google Analytics and SQL to drive strategic insights. Adept at stakeholder management and data visualization, I enhance decision-making processes and optimize digital strategies, resulting in improved performance metrics and actionable recommendations. Passionate about transforming data into impactful business outcomes.
Overview
11
11
years of professional experience
Work History
DIGITAL ANALYTICS STRATEGY CONSULTANT
IG GROUP
London
09.2024 - Current
- Gathered and organised data to analyse current industry trends.
- Compiled reports on web traffic analytics using Google Analytics tools.
- Created and maintained documentation related to changes in processes, procedures, or standards related to the data strategy.
- Collaborated cross-functionally across departments to ensure successful execution of projects related to data strategy initiatives.
- Analysed website analytics data to identify areas of improvement for editorial content strategy.
- Facilitated stakeholder meetings to align on business objectives and strategies.
- Monitored performance and quality control plans to identify improvements in data systems.
- Utilized statistical techniques to interpret data and analyze results, providing actionable insights to stakeholders.
- Leveraged SQL queries to extract, transform and load data into databases.
- Built visualizations that enabled users to quickly interpret results from complex analyses.
- Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.
DIGITAL ANALYTICS LEAD
EASYJET
London
09.2022 - 07.2024
- Managed team of digital analysts to enhance analytical capacity and insight generation.
- Delivered daily digital data analysis using Google Analytics and BigQuery tools.
- Presented analytical findings to stakeholders and senior management for informed decision-making.
- Collaborated with Implementation team to support architecture of data schema.
- Assisted CRO team with comprehensive data analysis to drive strategic initiatives.
- Collaborated with other teams like product management, engineering, sales, finance and operations to understand their requirements and deliver actionable insights accordingly.
- Developed custom metrics that are tailored towards measuring success of individual projects and initiatives.
- Designed dashboards to visualize analytics results for stakeholders.
- Recommended appropriate tools and technologies for efficient data collection and analysis.
MI ANALYST
IG GROUP
London
10.2020 - 10.2021
- Analysing the performance and behaviour of company’s competitors by using various statistical methods
- Presenting insights & findings to stakeholders in order to improve marketing campaigns
- Managing the Google Analytics implementation project by cooperating with the digital agency and supporting the developing team as the main contact
- Deploying reporting by using various tools such as Data Studio, Tableau, Google spreadsheets etc.
DIGITAL ANALYTICS CONSULTANT
STAY NIMBLE
London
04.2020 - 10.2020
- Analyzed company membership performance and online behavior to identify improvement opportunities.
- Presented insights and findings to stakeholders, enhancing membership services and increasing member volume.
- Supported data implementation by delivering dataLayer instructions to development and product teams.
- Developed reporting using tools such as Data Studio, Microsoft Excel, and Google Spreadsheets.
- Collaborated with IT and business process owners to enhance system requirements for analytical purposes.
- Designed dashboards to visualize analytics results for stakeholders.
SENIOR INSIGHTS ANALYST
EUROSTAR
London
04.2016 - 04.2020
- Analyzed success of online marketing channels, generating insights to optimize results.
- Monitored performance metrics across diverse markets and audiences in collaboration with cross-functional teams.
- Investigated online channel performance using BigQuery and Google Analytics for data-driven decisions.
- Deployed comprehensive reporting through tools including Data Studio, Microsoft Excel, and Google Sheets.
- Provided ad hoc research and analysis support to e-commerce and digital teams.
- Managed stakeholder requests while assisting product owners in achieving project goals.
- Supported Insights team by sharing critical business knowledge for strategic initiatives.
- Analyzed key performance indicators to identify effective strategies.
- Collaborated with cross-functional teams on projects related to analytics initiatives.
DIGITAL ANALYTICS CONSULTANT
L3 ANALYTICS
London
09.2014 - 04.2016
- Conducted audits of client accounts and defined project scopes.
- Managed implementation and configuration of Google Tag Manager (GTM).
- Oversaw setup and configuration of Google Analytics accounts.
- Deployed dashboards and reports based on client KPIs using Excel and Google Spreadsheets.
- Performed conversion rate optimization analysis and A/B testing with Optimizely.
- Facilitated training sessions and workshops for clients.
- Implemented new data analysis methodologies and data visualization techniques.
- Recommended appropriate tools and technologies for efficient data collection and analysis.
- Managed diverse projects for data capture, storage and forecast analysis.
Education
ONLINE CERTIFIED COURSE - Data analysis in Management
LONDON SCHOOL OF ECONOMICS
London01.2019
BBA - Business Administration And Management
UNIVERSITY OF MACEDONIA
Greece10-2013
Skills
- Google Analytics and GA4
- Adobe Analytics
- Google Tag Manager
- Looker and Looker Studio
- SQL and BigQuery
- Optimizely and Optimize 360
- Content Square and SimilarWeb
- Microsoft Office Suite
- Google Sheets
- Tableau and Microsoft Power BI
- Data analysis
- Presentation skills
- Stakeholder management
- Advanced mathematics
- Digital strategy
References
References given upon request
Languages
- English, Proficient
- French, Basic
Languages
Greek
First Language
English
Proficient (C2)
C2
French
Elementary (A2)
A2
Timeline
DIGITAL ANALYTICS STRATEGY CONSULTANT
IG GROUP
09.2024 - Current
DIGITAL ANALYTICS LEAD
EASYJET
09.2022 - 07.2024
MI ANALYST
IG GROUP
10.2020 - 10.2021
DIGITAL ANALYTICS CONSULTANT
STAY NIMBLE
04.2020 - 10.2020
SENIOR INSIGHTS ANALYST
EUROSTAR
04.2016 - 04.2020
DIGITAL ANALYTICS CONSULTANT
L3 ANALYTICS
09.2014 - 04.2016
ONLINE CERTIFIED COURSE - Data analysis in Management
LONDON SCHOOL OF ECONOMICS
BBA - Business Administration And Management
UNIVERSITY OF MACEDONIA
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