Overview
Work History
Education
Skills
Languages
Short Courses And Training
Volunteer Experience
Timeline
Generic

Lydia Dry

Overview

7
7
years of professional experience

Work History

Marketing Officer

MYTILINEOS S.A.
- Current
  • Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
  • Increased brand awareness by implementing targeted marketing campaigns and strategies.
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly.
  • Led creative brainstorming sessions that resulted in innovative ideas for promotional projects.


Retail Marketing Specialist

Public Power Corporation S.A.
- 04.2024
  • Crafting a customized strategy to suit the unique business needs across retail operations.
  • Creating a comprehensive ecommerce marketing plan that encourages sales and drives loyalty.
  • Ensuring that campaigns delivers the best results, and integrating multiple channels to generate even more outreach and sales
  • Emerging in Store marketing with Events,In-store displays, Sample products, Interactive boards and In-store promotions

Account Manager

The Newtons Laboratory
09.2021 - 07.2023
  • Project Management in advertising campaigns for one of the biggest financial industries in Greece, Piraeus Bank and two of the biggest retailers of Chitos’Group, Zagori & Green Cola.
  • Develop and build strong clients relations and strong communication and presentation skills.
  • Develop and implement communication strategy in order to achieve the organizations’ annual growth for specific banking products: mortages, tactical communication, yellows rewards by delivering television ad campaigns, radio spot campaigns, digital campaigns and PR campaigns.
  • Project leader in corporate corporate social responsibility(CSR) for Zagori water: communication strategy, supervision of the creative team and lead role in communication campaign.
  • Project leader for the communication campaign of the newspaper, “VIMA”(television campaign and digital campaign).
  • Public Relations executive in cooperation with PR agency: creating press realeses for covering the television campaings, taking responsibility for corporate affairs and implementing proactive PR actions(cooperations and sponsorships for future events/campaigns of our clients).
  • Public Relations assistance for the launching of Hellinikon Experience, one the biggest national projects on October 2022.
  • Digital Marketing assistance: Social Media(Lindkedin, Instagram, TikTok, Facebook, Youtube & Website): supervision of the creative team, brief analysis of the deliverables.
  • Weekly competitors’ analysis(International Banking) and measurement of performance based on yearly research in cooperationg with external agencies.

Account Executive

The Newtons Laboratory
08.2020 - 09.2021
  • Develop and implement communication strategy for one of the biggest retailers in Greece: Kotsovolos.
  • Project Management in Kotsovolos’ tactical communications: design, edit and in cooperation with external production agencies publish and share product content daily in order to engage with consumers’ needs.
  • Executive research in communication strategy: taking part in monthly neuroscience surveys and workshops with Kotsovolos’ marketing team to understand the ever-changing consumer behavior and build the communication strategy on specific target audience.
  • Weekly competitors’ analysis and measurement of performance based on yearly research in cooperation with external agencies and internal strategy team prior workshops for delivering our own insights.
  • Administrative role in Cannes Deconstruction workshop in cooperation with Contagious London: building the agenda with the strategic team in London and in Greece, executing research for the innovative trends following Cannes’ advertising festival.

Press Office Executive

Greek Ministry of Foreign Affairs
11.2017 - 01.2019
  • Intreship on the Ministers’ of foreign affairs press office: creating and delivering press releases in cooperation with journalists.
  • Crisis management: proactive and reactive press releases.
  • Administative role for minister’s presence in press events.
  • Participation in political events and Hellenic Parliement visits.

Education

Master of Science - Lifestyle Medicine

University of Thessaly
Greece
01.2026

MSc Psychology -

Arden University of London
07.2025

MSc International Human Resource Management -

Queen Mary University of London
09.2020

BSc Mass Media and Communication -

National and Kapodistrian University of Athens
11.2018

High School Diploma -

Pierce: The American College of Greece
01.2014

Skills

  • Project Management
  • Brand building
  • Event Planning
  • Effective Time Management skills
  • Problem solving
  • Marketing Analytics
  • Client acquisition
  • Account Management
  • Strong time management
  • Training and mentoring
  • CRM Management
  • Brand Messaging
  • Multicultural Marketing

Languages

Greek
French
English

Short Courses And Training

  • The Science Of Well-being
  • Psychotherapy: Theory and Practice
  • Nervous System Regulation
  • International Accredited Certificate in Nutrition Science
  • Naturopathy Doctor Certificate


  • Digital Marketing
  • Project Management
  • Crowdfunding
  • Certificate of Proficiency in English (ECPE)
  • Diplôme approfondi de langue française (B2)

Volunteer Experience

Prolepsis: Institute of Preventive Medicine Environmental and Occupational Health, Unknown, Unknown

Timeline

Account Manager

The Newtons Laboratory
09.2021 - 07.2023

Account Executive

The Newtons Laboratory
08.2020 - 09.2021

Press Office Executive

Greek Ministry of Foreign Affairs
11.2017 - 01.2019

Marketing Officer

MYTILINEOS S.A.
- Current

Retail Marketing Specialist

Public Power Corporation S.A.
- 04.2024

Master of Science - Lifestyle Medicine

University of Thessaly

MSc Psychology -

Arden University of London

MSc International Human Resource Management -

Queen Mary University of London

BSc Mass Media and Communication -

National and Kapodistrian University of Athens

High School Diploma -

Pierce: The American College of Greece

Similar Profiles

CREATE PROFILE
Lydia Dry