Federico Zago
Rovigo ,Italy
Summary
Results-oriented Senior B2B SaaS Sales Professional with 15+ years driving revenue growth in EMEA markets. Expertise in full-cycle sales, enterprise deal execution, and pipeline development. Contributed to ARR growth through new business acquisition, upsell, and cross-sell strategies while managing stakeholders and forecasting in competitive environments.
Overview
2
2
Languages
26
26
years of professional experience
Work History
B2B Sales Representative
Concentrix
08.2025 - Current
- Managed high-volume SaaS sales pipeline for Italian SMB clients, driving consistent revenue growth
- Achieved up to 125% of monthly quota attainment
- Generated new business through targeted inbound and outbound customer acquisition efforts, expanding market reach
- Conducted consultative sales calls to identify client needs and successfully close deals, enhancing customer satisfaction
- Maintained accurate pipeline forecasting using CRM tools
HubSpot Solution Provider (Consulting)
Self-Employed
Dublin, Ireland
04.2023 - 01.2025
- Improved client lead conversion and retention through tailored CRM strategies
- Supported clients in pipeline optimisation and revenue growth initiatives
- Enhanced client lead conversion and retention with tailored CRM strategies
- Oversaw client relationships and onboarding processes across multiple industries
- Assisted clients in optimising pipelines and driving revenue growth initiatives
Business Account Executive - EMEA
Genpact
11.2022 - 05.2023
- Prospected and closed new B2B SaaS accounts across EMEA markets
- Managed full sales cycle from lead generation to deal closure
- Executed upsell and cross-sell strategies, enhancing overall account value
- Maintained accurate CRM data and provided reliable pipeline forecasts
- Collaborated with internal teams to develop and implement tailored client solutions
Sales Business Development Manager
TripAdvisor
Dublin, Ireland
03.2019 - 11.2022
- Acquired new clients in hospitality sector across EMEA, enhancing market presence
- Managed full sales cycle, including C-level negotiations
- Developed strategic sales pipeline and account expansion plans
- Developed strategic sales pipeline and account expansion plans, aligning with business growth objectives
- Strengthened client relationships, resulting in increased long-term revenue potential
Sales & Marketing Consultant (Consulting)
LinkedinLeads.eu
Amsterdam, NL
10.2015 - 03.2019
- Delivered B2B lead generation strategies using LinkedIn and email outreach
- Managed inbound and outbound pipeline development
- Developed inbound and outbound pipeline strategies to enhance lead generation
- Guided clients in customer acquisition and optimized sales processes for better outcomes
- Established partnerships to strengthen European market presence
Senior Business Development Manager
GE
Hungary
05.2013 - 09.2015
- Generated and qualified leads, enhancing sales pipeline through targeted outbound campaigns and digital channels
- Managed B2B pipeline and contributed to revenue growth initiatives
- Managed B2B pipeline, driving revenue growth initiatives and improving sales forecasts
- Developed new business opportunities, expanding market presence across assigned territories
Business Development Consultant
NEC Contracts
Hungary
10.2012 - 10.2013
- Facilitated entry of Italian enterprises into Eastern European markets by providing market insights and strategic guidance
- Oversaw enterprise-level consulting sales cycles, ensuring alignment of solutions with client needs and objectives
- Cultivated client relationships and customized business solutions to address specific challenges and drive growth
Key Account Manager
Gruppo Delta
Italy
06.2004 - 12.2011
- Managed key client relationships and long-term account development
- Delivered commercial and legal support to 200+ partners and agents, facilitating smoother transactions
- Cultivated key client relationships and developed long-term account strategies to enhance loyalty
Senior Key Account Manager
Compass SpA (Mediobanca Group)
Milan, Italy
03.2003 - 07.2004
- Managed dealer network to enhance financial product distribution effectiveness
- Improved credit quality and optimized client portfolio performance for greater stability
- Supported sales growth by strengthening relationships with key partners
Legal Intern
Farbanca S.p.A.
Bologna, Italy
01.2001 - 01.2002
- Supported early-stage implementation of digital loan processes
- Facilitated preparation of legal documents for compliance review
Education
Master's Degree - Law
University of Bologna
Bologna, ItalySkills
- SaaS Sales
- Enterprise Sales
- B2B Sales
- Pipeline Management
- ARR Growth
- Quota Attainment
- Lead Generation
- Customer Acquisition
- Sales Forecasting
- Consultative Selling
- Stakeholder Management
- Upselling & Cross-selling
- Revenue Growth
- CRM management
- Sales forecasting
- Pipeline optimization
- Consultative selling
- SaaS solutions
- Market research
- Customer acquisition
- Lead generation
- Account management
- Negotiation strategies
- Relationship building
- Effective communication
- Proposal preparation
- Cold calling
- Upselling strategies
- Strategic prospecting
- Increasing sales
- Cross-selling techniques
- Objection handling
- Closing techniques
- CRM proficiency
- Sales forecasts
- Sales presentations
- Opportunity identification
- Sales strategy
- Client acquisition
- Team member motivation
Languages
- Italian, Native
- English, Fluent
Languages
Italian
First Language
English
Proficient
C2
Timeline
B2B Sales Representative
Concentrix
08.2025 - Current
HubSpot Solution Provider (Consulting)
Self-Employed
04.2023 - 01.2025
Business Account Executive - EMEA
Genpact
11.2022 - 05.2023
Sales Business Development Manager
TripAdvisor
03.2019 - 11.2022
Sales & Marketing Consultant (Consulting)
LinkedinLeads.eu
10.2015 - 03.2019
Senior Business Development Manager
GE
05.2013 - 09.2015
Business Development Consultant
NEC Contracts
10.2012 - 10.2013
Key Account Manager
Gruppo Delta
06.2004 - 12.2011
Senior Key Account Manager
Compass SpA (Mediobanca Group)
03.2003 - 07.2004
Legal Intern
Farbanca S.p.A.
01.2001 - 01.2002
Master's Degree - Law
University of Bologna