Excell
Fedir Magasumov
Chief Executive Officer
Toronto
Summary
Accomplished Chief Executive Officer at First Ukrainian Distribution LLC, adept in market expansion and product development, significantly increased revenue through strategic business planning and innovative market penetration. Demonstrated exceptional time management and business strategy skills, achieving proven high sales targets and fostering key client relationships. Successfully managed and motivated cross-functional teams to surpass objectives.
Overview
18
18
years of professional experience
9
9
years of post-secondary education
2
2
Languages
Work History
Chief Executive Officer
First Ukrainian Distribution LLC
Kiyv, Ukraine
11.2018 - Current
- Increased company revenue by implementing innovative business strategies and expanding product offerings.
- Achieved sales and profit targets for assigned accounts and planned annual, quarterly and monthly goals for new and existing partners.
- Managed the development of solutions that directly impacted the achievement of our clients' goals.
- Identified new markets, defined goals for new distribution channels, monitored the achievement of goals for new and current distribution channels, optimized activities to achieve set objectives.
- Delivered more than 250 product presentations, developed pricing system and bonus structure, and coordinated with key decision makers.
- Monitored advertising and marketing expenses, as well as the quality of spending of these funds by clients
- Planning product strategies with retail partners.
- Project product requirements for accounts and share insights with the product team.
- Interacted with retailers to develop promotional calendars.
- Ongoing collection of data on competitive product activities in retail chains.
- Supervised the presentation of the product and also evaluated the results of these presentations
Project Manager
Gazkomplekt GRUPP
10.2018 - 12.2023
- Planned, designed, and scheduled phases for large projects.
- Created the most extensive (221 service partners) after-sales service structure, which directly affected the increase in sales
- Provided detailed project status updates to stakeholders and executive management.
- Formed and implemented a unique system of motivation for sellers, which was based on our own IT solution (Involved over 400 end user shops)
- Optimized project schedules, identifying critical path tasks and reallocating resources to maintain momentum.
Project Manager
4A LLC
08.2015 - 06.2018
- Planned, designed, and scheduled phases for large projects.
- Identified plans and resources required to meet project goals and objectives.
- Monitored project performance to identify areas of improvement and make adjustments.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
Head of Sales & Marketing
Donspetsresurs LLC
Donetsk, Ukraine
01.2010 - 07.2014
- Planned sales by product groups
- Development of events to fulfill the sales plan separately for each distributor, taking into account the specifics of their region.
- Monitoring the fulfillment of plans set for distributors on a monthly and quarterly basis.
- Development of incentive programs for each sales channel
- Formation of the company's marketing budget
Control over the quality of use of funds, i.e. identifying the effect of funds spent on fulfilling the plan - Creation of an after-sales service network.
- Bringing the after-sales service network to profitable indicators.
Introduction of new product groups, from determining market needs to managing design teams, the technical department. - Development of pricing for new product groups, taking into account competitors.
Regional Sales Manager
Vaillant Group GMBH
Donetsk, Ukraine
03.2007 - 01.2010
- Developed and maintained positive relationships with clients in assigned sales territories.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Managed team of 8 regional sales representatives and consistently achieved high sales targets.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
Education
Master of Science (Economics) - Economy At The Enterprise
Donetsk National Technical University
Donetsk 09.2000 - 06.2004
Master of Engineering - Ferrous Metallurgy
Donetsk National Technical University
Donetsk, Ukraine 09.1998 - 06.2003
Skills
- Product development and expansion
- Market expansion
- Budgeting and forecasting
- Time management abilities
- Business strategy
- New market penetration
Accomplishments
- Since 2020, our team has increased sales in the HVAC product group by at least 50% every year; today, in 2024, the company is among the top 3 importers of heating equipment in Ukraine.
- The company has had a deviation from the annual forecast to actual purchases of no more than 5% every year for 5 years.
- The country's widest after-sales service network for water heaters and air conditioners has been created, which has significantly affected the annual sales growth.
- A unique online sales motivation system has been developed and implemented based on one of the popular instant messengers, thanks to which the company has direct communication with distributor sales teams and retail outlets; this system unites more than 400 stores across the country.
- The brand we represent has the highest quantitative representation in the DIY.
- During the period of working with the Midea brand, more than 250 technical trainings for sales teams have been conducted, which has significantly affected stable growth.
- The products that the company represents were repositioned from the budget segment to the middle segment, which provided an additional markup and the opportunity to implement marketing and motivational programs.
Software
Power Point
Canva
Timeline
Chief Executive Officer
First Ukrainian Distribution LLC
11.2018 - Current
Project Manager
Gazkomplekt GRUPP
10.2018 - 12.2023
Project Manager
4A LLC
08.2015 - 06.2018
Head of Sales & Marketing
Donspetsresurs LLC
01.2010 - 07.2014
Regional Sales Manager
Vaillant Group GMBH
03.2007 - 01.2010
Master of Science (Economics) - Economy At The Enterprise
Donetsk National Technical University
09.2000 - 06.2004
Master of Engineering - Ferrous Metallurgy
Donetsk National Technical University
09.1998 - 06.2003
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