Fotios Gerogiannis

• Puratos Hellas Management Team Member

Responsible for the strategic development of
o Industrial Customers
o Retailers
o Food Service
o Cyprus & Albania

• Managing Key SM Retailers
• E-Commerce Manager
• Responsible for building the sales network in:
• Development & Implementation of Division Strategy & Activation Plan
• Managing & Planning of Turnover (Sell Out & Sell In) and P&L
• Cosmetic Stores / SM / Pharmacies
• Activation Plan / Web Exclusive Initiatives
• Media Budget Optimization for e Commerce Actions

• Managing a Direct Sales Team of 6 Sales Reps
• Increase of Sales: +12% / Increase of POS: +7.5%

• Managing of Sales, Marketing & Education Dpt
• Managing a Direct Team of 5 People and 20 in Total
• Increase of Sales: +19% / Increase of POS: +20%

• Train the Sales Representatives & Distributors in Sales Techniques & Attitudes
• Trainer of Matrix Educational Worldwide Program 'Matrix Sales University'
• 2 Levels of Education / 4 Seminars per Year

• Managing Direct Sales Team but also Marketing & Education Teams
• Managing Indirect Sales Team (Brands' Distributors and Sales Representatives, Cash and Carries, Wholesalers)
• Increase of Sales: +83% / Increase of POS: +122%
• Development & Implementation of Brands' Marketing Strategy

• Development & Implementation of Marketing Plan & New Product Launches
• Development & Implementation of Brands' Sales Strategy
• Managing of Brands' Distributors and Sales Representatives

• In Charge of Styling Products
• Development & Implementation of Marketing Plan & Advertising Campaign
• Implementation of New Product Launches
• Managing of Stock & Sales Forecasts

• Increase of Sales: +44% / Increase of POS: +34%