George Kataras

Clients: PayPal, Square, Checkout, RAD Bikes.

Account Director for the SEO team based in London.

Square: Responsible for the Client management, roadmap creation & team resourcing/scoping for international markets.

Managed the Technical, Content & Linking strategies before reporting to senior leadership on forecasted growth, account revenue & resourcing.

Grew the account to becoming the Global SEO Agency Partner for Block.Inc & 3rd most profitable in Agency.

• Responsible for the global PayPal.com SEO account reporting to the PayPal Client Partner.
• Led a team of 4 SEO executives to implement the strategy & recommendations provided.
• Seconded to PayPal's New York HQ for support on the Paypal Commerce Platform launch, working closely with the in-house team to ensure objectives were met & performance tracked.

• Responsible for the LEGO.shop domain across all markets.
• Aligned and managed all SEO activities against the global and regional KPIs across EU markets
• Led SEO campaign activities towards brand visibility improvements
• Lead technical SEO CMS improvements
• Regular QBR presentations to senior client stakeholders
• Set-up tracking capabilities across a number of SEO tracking tools including proprietary tools
• Project managed the AMS & APAC Regions

• Pandora Jewellery
• EMEA & MENA Market Lead for the PANDORA Global Account
• Led Monthly reporting calls with local clients and explain them target- to-date results and next steps
• Delivered global SEO strategy in local markets
• Conducted QBR’s for scoped markets.

• Jaguar Land Rover
• Conducted regular SEO Technical Audits
• Coordinate technical SEO audits across 22 markets
• Meta data creation
• On-page optimisation, Keyword research & internal linking