Summary
Overview
Work History
Education
Skills
Websites
Certification
Accomplishments
Languages
Timeline
Generic

Georgia Giannakopoulou

Summary

Resilient digital marketing leader with over 15 years of experience orchestrating award-winning campaigns and spearheading strategic initiatives for top-tier brands. Known for integrating cross-channel strategies, leveraging data-driven insights, and mentoring high-performing teams—delivering consistently measurable ROI across diverse platforms with full commitment to excellence.


Overview

26
26
years of professional experience
1
1
Certification

Work History

Digital & Biddable Media Lead

Vodafone
09.2023 - Current
  • Lead the development and execution of integrated digital media strategies across biddable media platforms & non automated direct buying, resulting in significant ROI enhancements.
  • Mentor and manage a dedicated team fostering a collaborative environment, encouraging creativity & innovation.
  • Full accountability on media budget, operational and planning strategy, executional performance, as well as technology / vendor / partner leadership (Google, Meta, TikTok), innovation, training, best practice etc.
  • Collaboration with internal stakeholders & external partners to align campaign strategies with broader brand objectives.
  • Key integration point internally: Brand / Performance / CBU / EBU / HR and more
  • Ensure team continuously monitor performance and identify and analyse patterns to generate insights for optimization

Digital Media Director

Mindshare
10.2018 - 12.2022
  • Spearheaded large-scale digital campaigns for elite clients.
  • Managed relationships with external partners, including agencies and vendors, ensuring successful collaboration on projects.
  • Developed innovative approaches to storytelling through multimedia content, enhancing user engagement and experience.
  • Successfully managed budget allocation to maximize ROI in various digital marketing campaigns.
  • Collaborated with cross-functional teams to create cohesive branding messages across all digital channels.
  • Integrated SEM, programmatic, and social media strategies to drive award-winning outcomes and elevate client engagement.
  • Streamlined collaboration between creative and analytics teams to meet and exceed key performance metrics.
  • Key Accounts: Anytime-Interamerican, Cosmote, Watt+Volt,Ford, Cyprus Airways, Odeon, Tommy Hilfiger, Sanofi, Clinique,Bioten, Bio-Oil, Clearblue, Carroten, Noxzema, Str8, Lanes, Teza,Wella, Erre Due, Artdeco, E-shop.gr, Kri Kri, Kyknos, El Greko

Head of Digital

Digital Ecosystems
11.2017 - 10.2018
  • Developed multi-channel digital initiatives enhancing brand visibility and conversion rates for prominent accounts.
  • Led digital marketing initiatives and acted as main point of contact for leadership, technology, product management, analytics, finance and external vendors.
  • Leveraged performance data for ongoing optimization and maximum campaign impact.
  • Key Accounts: Anytime-Interamerican, Planet Fitness, Seajets,Ioanna Kourbela, Lifelikes,
    Atholidays, GoldenAge, Medical

Front Desk & Guest Relations Manager

Royal Myconian Resort 5
05.2017 - 10.2017
  • Managed guest experience and service excellence at a premier hospitality property, ensuring smooth operational delivery.
  • Monitored online reviews and feedback, identifying areas for improvement and implementing changes accordingly.
  • Developed and implemented strategies to drive increase in stores, restaurant, bar etc traffic
  • Developed and maintained strong partnerships with local attractions and tour operators to provide diverse activity options for guests during their stay.

Senior Digital Media Manager

Rascal
04.2014 - 12.2016
  • Managed end-to-end digital campaigns for all clients.
  • Collaborated with cross-functional teams on integrated marketing campaigns for maximum impact.
  • Implemented data-driven strategies to refine targeting and improve overall campaign performance.
  • Maximized ROI on ad spend by allocating budget strategically across various digital channels based on performance insights.
  • Negotiated partnerships with key partners.
  • Achieved a balance between creative storytelling and robust performance, resulting in high-impact campaign executions.
  • Key Accounts: Allianz, LG, Marfin Investment Group, Beatific,Barilla, Delta, Xrisi Zimi, Barbastathis, Akto, Blue Star Ferries,Arla, Goody’s, Flocafe, La Pasteria, VW, Audi, Ministry ofEducation, Electrocycle, Everest, Milko, Tag Heuer, Tetragono,La Pasteria, Barilla, Diageo, PT Beverage, Hol, Life, Nobacco,Pitsos, Shell, Keelpno, Safebeep, Olimpos Papagianni

Digital Media Manager

Tempo OMD
03.2011 - 12.2013
  • Executed integrated digital campaigns for leading brands.
  • Successfully optimized media reach and performance across diverse digital channels.
  • Maximized ROI on ad spend by allocating budget strategically across various digital channels based on performance insights.
  • Implemented data-driven strategies to refine targeting and improve overall campaign performance.
  • Negotiated partnerships with key partners.
  • Key Accounts: Vodafone, Alpha Bank, Agrino, ING, Mc Donald’s,Minerva, Veropoulos, Continental

Project Manager

Atnet Communications
09.2009 - 04.2010
  • Coordinated projects from conception to delivery, consistently managing timelines and ensuring quality in all digital outputs.
  • Planned, designed, and scheduled phases for all projects.
  • Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.

Marketing Manager

Think Digital
04.2007 - 09.2009
  • Developed and executed marketing strategies that significantly elevated brand engagement and market positioning.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.

Website CMS Manager & UI/UX Expert

Sportingbet
09.2004 - 04.2007
  • Enhanced website usability and user experience, driving increased engagement and conversion optimization.
  • Accomplished multiple tasks within established timeframes.
  • Improved marketing to attract new customers and promote business.

Customer Services Agent

Eurobank – Europhone Banking
05.2002 - 09.2004
  • Delivered high-quality customer service by effectively managing client inquiries and supporting operational efficiency.
  • Utilized strong problem-solving skills to quickly identify and address customer issues.
  • Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences.

P.A. to the Creative Director & Creative Department

Wunderman Thompson
02.2001 - 04.2002
  • Assisted with project coordination, scheduling, and administrative support in a fast-paced creative environment.
  • Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
  • Established comprehensive archive of all creative assets, improving organizational efficiency and resource management.

P.A. to the CEO & Office Manager

Anazitisi Publications
02.1999 - 09.2000
  • Supported executive operations and office management, optimizing workflow and communication.
  • Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Built productive relationships with industry partners and competitors to support strategic business objectives.

Education

English To Greek And Greek To English Translation

Hellenic American Union

Teaching English As A Foreign Language

Hellenic American Union

Diploma in Marketing Management -

Didacta

Diploma in Marketing Management - Diploma of Professional Training

Banking Management

Skills

  • Digital Marketing, Strategy & Performance
  • Leader & Team player
  • ROI focused & UI/UX specialized
  • SEM, SoMe, Programmatic, E-mail marketing, Native Advertising, Premium Display
  • Strong Communication and interpersonal skills
  • Organizational & Leadership skills
  • Dedication to achieving goals
  • Innovative, structured and analytical thinking
  • Ability to work and resolve problems under pressure

Websites

Certification

  • Google Ads
  • Facebook Blueprint

Accomplishments

  • Social Media Awards 2024

Brand of the year, 12 gold & 1 platinum award

  • Peak Awards 2024

1 gold, 3 silver, 1 bronze award

Vodafone


  • IAB MIXX Awards 2022

1 Silver award

  • Think with Google Case Study- Apr.2021

https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/automation/are-you-talking-to-me-how-one-greek-brand-personalised-chatbot-conversations-to-drive-meaningful-engagements/

  • Digital Media Awards 2019

1 Gold, 1 Bronze award

  • PEAK - Performance Marketing Awards 2018

1 Bronze award

  • IAB MIXX Awards 2022

1 Silver Award

Client: Anytime-Interamerican

  • Think with Google (Case Study) - Apr.2021

https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/automation/are-you-talking-to-me-how-one-greek-brand-personalised-chatbot-conversations-to-drive-meaningful-engagements/

  • Digital Media Awards 2019

1 Gold, 1 Bronze award

  • PEAK - Performance Marketing Awards 2018

1 Bronze award

Anytime-Interamerican

  • Ermis Awards 2013

Grand award, 1 Gold, 1 Silver award

Vodafone

Languages

English
Bilingual or Proficient (C2)
Spanish
Upper intermediate (B2)
Italian
Elementary (A2)

Timeline

Digital & Biddable Media Lead

Vodafone
09.2023 - Current

Digital Media Director

Mindshare
10.2018 - 12.2022

Head of Digital

Digital Ecosystems
11.2017 - 10.2018

Front Desk & Guest Relations Manager

Royal Myconian Resort 5
05.2017 - 10.2017

Senior Digital Media Manager

Rascal
04.2014 - 12.2016

Digital Media Manager

Tempo OMD
03.2011 - 12.2013

Project Manager

Atnet Communications
09.2009 - 04.2010

Marketing Manager

Think Digital
04.2007 - 09.2009

Website CMS Manager & UI/UX Expert

Sportingbet
09.2004 - 04.2007

Customer Services Agent

Eurobank – Europhone Banking
05.2002 - 09.2004

P.A. to the Creative Director & Creative Department

Wunderman Thompson
02.2001 - 04.2002

P.A. to the CEO & Office Manager

Anazitisi Publications
02.1999 - 09.2000

English To Greek And Greek To English Translation

Hellenic American Union

Teaching English As A Foreign Language

Hellenic American Union

Diploma in Marketing Management -

Didacta

Diploma in Marketing Management - Diploma of Professional Training

Banking Management

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Georgia Giannakopoulou