Summary
Overview
Work history
Education
Skills
Languages
Certification
Timeline
Generic

Georgia Vardakastani

Athens

Summary

Dedicated & committed Visual Lead with over 10 years of experience in Retail. Excelling at prioritizing according to business needs, completing multiple tasks simultaneously and following through to achieve common goals. Flexible, detail-oriented and adaptive team player with expertise in project management, budget, cross-functional collaboration, garment presentation, styling and strong fashion interest.

Overview

12
12
years of professional experience
6
6
years of post-secondary education
1
1
Certification

Work history

Visual Lead

H&M
Athens
09.2021 - 04.2024
  • Responsible for Sales & Profit goals by setting a strategy to deliver a great customer experience in line with global brand expectations (Female, Young Female, Menswear Customer Groups)
  • Collaborating with Sales Team functions (Merchandising, CA & Marketing, Expansion, Digital) to ensure excellent visual presentation in stores on a Sales Market level (Greece, Cyprus, Bulgaria, Croatia, Serbia, Bosnia, Albania, North Macedonia, Cosovo, Georgia)
  • Ensuring great visual teams by working with succession planning, talent & leadership development
  • Participation in projects (Openings, Rebuilds, PR events)

Material Lead

H&M
Athens
10.2019 - 08.2021
  • Implementation of Material strategy, while being cost conscious with the investment for Visual materials
  • Ensuring the right materials are ending up in the stores according to the global budget within Sales Market (Greece, Cyprus, Bulgaria, Croatia, Serbia, Bosnia, Georgia)
  • Collaboration with Sales Market functions to achieve best results (CA & Marketing, Merchandising, Expansion, Store Operations)
  • Participation in projects (Openings, Rebuilds, PR events)

Visual Merchandiser Manager

H&M
Athens
03.2019 - 09.2019
  • Ensured garment & display presentation in windows and in store in line with the brand's idea
  • Lead the team to maximize and drive commercial opportunities together with the brand guidelines through planning and store specific goals
  • Worked with structured performance development for Visual team based on results, values and leadership

Visual Merchandiser

H&M
Athens
05.2015 - 02.2019
  • Responsible for Windows, Styling & Garment Presentation in Top/Flagship stores within different customer Groups (Female, Young Female, Menswear, Kidswear)
  • Window Responsible in Opening of Flagship store (Ermou 11)
  • Window & Styling Responsible in special collaborations (Balmain, Erdem, Kenzo & Studio drops)

Sales Advisor

H&M
Athens
06.2012 - 04.2015
  • Maximised sales opportunities by regularly replenishing stock levels of recently sold products.
  • Signed customers up to brand loyalty schemes, increasing repeat store spending.
  • Maintained expert product knowledge for persuasive, reliable customer guidance.
  • Delivered outstanding customer experiences through attentive care and faultless service.

Education

Business Administration

University of Piraeus
Athens
09.2006 - 06.2012

Skills

  • Strategical thinking & Planning
  • Well structured & proactive
  • Trustworthy, positive & open-minded
  • Driving results & solution oriented
  • Strong Analytical skills
  • Leadership & Communication skills

Languages

English
Fluent
French
Beginner

Certification

  • MS Office

Timeline

Visual Lead

H&M
09.2021 - 04.2024

Material Lead

H&M
10.2019 - 08.2021

Visual Merchandiser Manager

H&M
03.2019 - 09.2019

Visual Merchandiser

H&M
05.2015 - 02.2019

Sales Advisor

H&M
06.2012 - 04.2015

Business Administration

University of Piraeus
09.2006 - 06.2012

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Georgia Vardakastani