Georgia Voutsina
Athens
Summary
3 years of experience in market research. Passionate about helping clients understand and meet their customers' needs. Enthusiastic about uncovering what drives consumer behavior. Inspired by working as part of a talented team. Committed to upholding and promoting strong work ethics.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Consumer Insight Research Executive
Nielseniq Company Greece
07.2021 - Current
- Participation in the development and design of quantitative and qualitative research processes that meet clients' needs (primarily FMCG clients).
- Communication with clients to help them understand their consumers' and shoppers' needs.
- Participation in the creation of questionnaires for various research methodologies (CATI, CAPI, CAWI).
- Development of analytical reports for quantitative projects to provide meaningful insights to clients.
- Collaboration with other departments to gather cost estimates for project execution and prepare accurate client invoicing.
- Involvement in numerous qualitative projects, particularly Mystery Shopping and In-Depth Interviews.
- Hosting of Focus Groups and In Depth Interviews
- Skills in coding open-ended questions
MARKETING ASSISTANT
Entharrinsi-Special Education Center
05.2017 - 06.2021
- Management of company social media accounts (create content to share on Facebook and Instagram through daily post)
- Planning and execution of marketing plan (defining the goals and the opportunities of the company, identifying the target audience, finding the appropriate channels)
- Business plan development (finding opportunities for growth, studying the target market and the competitors to find a gap in the market)
- Planning marketing budget (assess and calculation of financial resources, determine the expenses)
- Strengthen the relationship with clients and company partnerships (establish in time and efficient communication)
- Manage administrative duties to ensure the functionality of company (scheduling meetings and appointments, writing and issuing emails, being a point of contact for a range of staff and external stakeholders, ordering and taking stock of office supplies)
- Accounting support (entry, issuance of offer and invoice)
Education
MSc - Marketing and Communication
Athens University of Economics & Business
05.2019
BSc - Political Science and History
Panteion University of Social & Political Sciences
07.2016
Skills
- Marketing knowledge
- Business planning
- Marketing communications
- Questionnaire creation
- Data validation
- Mystery shopping methodology
- Report delivery
Certification
- Proficiency ECPE, University of Michigan
- DELF B2, French
- ECDL
Languages
English
Advanced (C1)
French
Intermediate (B1)
Timeline
Consumer Insight Research Executive
Nielseniq Company Greece
07.2021 - Current
MARKETING ASSISTANT
Entharrinsi-Special Education Center
05.2017 - 06.2021
BSc - Political Science and History
Panteion University of Social & Political Sciences
MSc - Marketing and Communication
Athens University of Economics & Business
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