Gina Vardakastani

- Developing and executing trade marketing strategies to drive sales and increase brand visibility

- Collaborating with sales teams to identify market trends and opportunities for product promotion

- Creating and executing trade marketing campaigns and promotions to support product launches

- Managing trade marketing budgets and ensuring cost-effective utilization of resources

- Driving Sales & Profit goals by setting a strategy to deliver an Omni great customer experience in line with global brand expectations (Female, Young Female, Menswear Customer Groups)

- Collaborating with Regional & Sales Team functions - Merchandising, CA & Marketing, E-Commerce, Expansion - to ensure excellent visual presentation and brand awareness for Sales Market (Greece, Cyprus, Bulgaria, Croatia, Serbia, Bosnia, Albania, North Macedonia, Cosovo, Georgia)

- Following up global & local KPIs to determine profitability strategies and support Sales Market Goals

- Driving projects cross-functionally - Store openings, Store rebuilds, PR events & Meetings

- Implementing Marketing & Visual Material strategy for Sales Market (Greece, Cyprus, Bulgaria, Croatia, Serbia, Bosnia, Georgia)

- Managing trade Marketing budget while being cost-conscious, ensuring the right Pop and Display materials per store cluster

- Collaborating with Sales Market functions to achieve best results & goals - CA & Marketing, Merchandising, Expansion, Store Operations

- Driving projects cross-functionally - Store openings, Store rebuilds, PR events & Meetings