Ilena Naka
Filothei
Summary
Dynamic Digital Marketing Manager with a proven track record, driving €M in sales through innovative e-commerce strategies. Successfully re-platformed 5 websites. Proficient in Google Analytics and SEO/SEM, I excel in analyzing market trends and fostering cross-functional collaboration to achieve ambitious business objectives. Strong leadership and strategic thinking define my approach.
Overview
17
17
years of professional experience
Work History
DIGITAL MARKETING MANAGER
Philippos Nakas SA.
Athens
01.2017 - Current
- Design and execute a comprehensive e-commerce strategy, boosting online sales and generating €4M in revenue
- Lead digital marketing campaigns (SEO/SEM, email, social media, events, and ads) to drive traffic and sales
- Analyze product performance, track ROI, and monitor Google Analytics & AdWords to align with business goals
- Oversee website content, coordinated technical updates, and collaborated with digital agencies and IT teams
- Implement innovative tools and led digital transformation projects to improve business processes
- Rebranded a sub-brand and successfully replatformed 5 websites
- Built an in-house audio and music studio for high-quality video content production, enhancing brand image and increasing customer engagement
CONTENT & OPERATIONS MANAGER, ONLINE STRATEGY & MARKETING
Ralph Lauren Corporation.
New York
01.2014 - 01.2017
- Managed and optimized online content across wholesale accounts (Saks Fifth Avenue, Neiman Marcus) to drive engagement and traffic
- Coordinated seasonal online product uploads (samples, photoshoots, copy, upload)
- Created marketing calendars and activated campaigns (email, social media, referrals) with wholesale partners
- Collaborated with cross-functional teams to execute marketing campaigns and meet business objectives
ECOMMERCE PRODUCTION & CONTENT COORDINATOR
BELSTAFF.
New York
01.2012 - 01.2014
- Managed campaigns, e-commerce shoots, styling, shot lists, and sample tracking
- Oversaw merchandising and site management, including product features and trends
- Managed a $10M creative & marketing budget, optimizing business performance through insights
- Focused on customer acquisition, retention, and cross-selling/up-selling strategies
MARKETING & PR ASSISTANT
Clarins & Thierry Mugler Cosmetics.
Athens
06.2008 - 08.2008
- Complete product training for competitive positioning to enhance sales and promotional strategies.
- Conducted cost analysis for press advertising to ensure budget efficiency and campaign effectiveness.
- Strategically planned and executed promotional campaigns across retail locations.
- Visited store staff for training product placement and drive sales performance
Education
BACHELOR OF SCIENCE - Business Management, Entrepreneurship & Marketing
Babson College
Boston, Massachusetts01.2012
Skills
- Website Management
- Digital Transformation
- E-commerce Strategy
- Project & Content Management
- Proficient in Google Analytics
- Expertise in SEO/SEM
Awards
- E-Commerce 100 Powerlist 2024: Επιδραστικό Στέλεχος στο E-Commerce
- E-volution Awards 2023, 2022, 2020, 2019 Ηλεκτρονικό Εμπόριο και Επιχειρείν
Languages
Greek
Native/ Bilingual
English
Full Professional
French
Professional
Timeline
DIGITAL MARKETING MANAGER
Philippos Nakas SA.
01.2017 - Current
CONTENT & OPERATIONS MANAGER, ONLINE STRATEGY & MARKETING
Ralph Lauren Corporation.
01.2014 - 01.2017
ECOMMERCE PRODUCTION & CONTENT COORDINATOR
BELSTAFF.
01.2012 - 01.2014
MARKETING & PR ASSISTANT
Clarins & Thierry Mugler Cosmetics.
06.2008 - 08.2008
BACHELOR OF SCIENCE - Business Management, Entrepreneurship & Marketing
Babson College