Ilias Zografos

🎯 Work in closely and lead CRM strategy for key players in SE Europe from various industries (cosmetics, electronics, retail, health, FMCG)

🎯 Ideate and execute loyalty programs and retention activations

🎯 Strategize and optimize customer journeys through multiple channels (email, SMS, push, in-app) to increase profitability, engagement and overall satisfaction

🎯 Spearheaded CRM & Loyalty strategy for 9 brand units in sportswear industry for Greece & Cyprus

🎯 Executed and optimized group's loyalty program aiming on higher CLV, reducing churn rate and maximizing brand advocacy

🎯 Set-up automated communications, crafted multiple segments and measured commercial and engagement KPIs

🎯 Liaised with sales, marketing, IT and management teams to develop solutions and accomplish shared revenue targets.

🎯 Writing and editing +120 news stories on weekly level

🎯 Scheduling +20 posts on Facebook, Twitter and LinkedIn

🎯 Producing original articles for both printed and online magazine

🎯 Editing news stories around tech reporting and urban lifestyle