Ioanna Lymperopoulou

Leading the marketing and business development strategy for CPI’s portfolio of B2B technology solutions, including:

• Canon & Toshiba Business Solutions (Multifunction devices, software, services)
• Formerly: Sharp Document Systems, Print Management Software (Papercut, ECI Printanista, Sharp Job Accounting), Kodak & Avision Document Scanners, Interactive Displays

Key Responsibilities:

• Developed and executed annual marketing plans, aligned with corporate objectives and vendor strategy
• Defined and implemented go-to-market strategy, including messaging, value propositions, and segmentation
• Managed pricing strategy, competitive benchmarking, and sales enablement tools
• Planned and executed campaigns (online, print, social media), generating brand visibility and qualified leads
• Conducted market research and sales trend analysis to identify growth opportunities
• Organized partner & customer events, supporting channel activation and relationship building
• Delivered training programs for internal teams and external partners (product knowledge, sales strategy)
• Led presales engagement for public and private sector projects and tenders—analyzing customer requirements, designing integrated HW/SW solutions, and developing tailored proposals
• Worked closely with sales and technical teams to craft winning offers, highlighting solution value and compliance with RFPs
• Collaborated with vendors’ HQ teams to align on positioning, launches, and channel initiatives

Responsible for the go-to-market strategy and product marketing of Canon’s B2B portfolio, including:

• Canon Office Printers, Professional Print Systems & Document Scanners
• Software solutions for imaging & print management
• Formerly: Cisco Linksys, Microsoft Dynamics NAV, Oracle ERP, Adobe, Symantec

Key Responsibilities:

• Designed and implemented integrated marketing plans for each product category
• Managed pricing strategy, market positioning, and competitor analysis
• Developed and optimized B2B and retail distribution channels (direct & indirect)
• Ran targeted B2B/retail marketing campaigns with performance monitoring
• Led sales enablement through training sessions, product presentations, and customized marketing collateral
• Owned forecasting, budgeting, and reporting processes for assigned lines (internally & to Canon)
• Coordinated the company’s presence in industry trade shows and partner events
• Collaborated with vendors’ HQ teams to align on positioning, launches, and channel initiatives

Product management and marketing for consumer Internet services, distributed nationwide via retail & kiosk channels

Key Responsibilities:

• Designed and managed the full lifecycle of a B2C Internet Access Pack—packaging, branding, pricing, distribution, and customer experience
• Conducted market analysis to identify new business opportunities and customer needs
• Led go-to-market planning, including content creation and promotional strategy
• Evaluated campaign performance and adjusted tactics based on data insights
• Coordinated company presence in consumer technology expos and events