Ioannis Athanasiou

• Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
• Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
• Boosted lead generation through the creation of engaging content for social media platforms.
• Delivered comprehensive market research reports that guided executive decision-making processes.

• Campaign Strategy Development: I design and implement
  effective pay-per-click (PPC) advertising strategies on
  Google Ads and Facebook Ads to drive targeted traffic,
  increase conversions, and achieve client goals.
• Account Management: I oversee and optimize multiple
  client accounts through Google Ads MCC (My Client
  Center) and Facebook Business Manager, ensuring seamless
  coordination and performance tracking across various
  campaigns.
• Performance Analysis and Reporting: I analyze campaign
  data to assess performance metrics, generate insights, and
  produce detailed reports. This involves identifying trends,
  making data-driven decisions, and providing actionable
  recommendations to enhance ROI.

• Employed at META Department, actively managing four distinct workflows: Verification Department , IG Subscriptions, NPI, and NPI Journalism.
• Distinguished as a top-performing contributor, consistently achieving a remarkable 100% accuracy in key performance indicators over consecutive months.
• Notably, I am the sole team member who effectively fulfills responsibilities across all four departments, showcasing my versatility and dedication to maximizing organizational efficiency and productivity.

• https://amzn.to/3rWQ50J
• Established Seller with (1598) 99% lifetime positive customer feedback. More than 30.000 orders & 25.000 unique customers.
• Generated more than 2.000.000£ turnover in 2 years.
• Interpreted research data and formulated reports to
  make improvements and implement best practices.
• I managed a wide array of responsibilities that covered
  all aspects of operations, from digital marketing and
  procurement to market research, product catalog
  management, inventory control, returns processing, and
  dedicated customer service. This comprehensive
  approach was crucial for the optimal performance and
  success of the online retail venture.

• https://www.ebay.co.uk/usr/the_baby_campus
• Established Seller with 2233 positive customer feedback. More than 5000 orders.
• My role involved comprehensive oversight and execution
  of various critical operational functions, such as digital
  marketing, procurement, market research, product listing,
  inventory control, returns management, and customer
  service, to ensure the online retail venture's optimal
  performance and success.
• Developed and executed online strategies for leads,
  sales and pricing to generate revenue

• https://www.thebabycampus.com
• Established Seller of Baby Products. More than 1000 orders
• Employed Facebook and Google advertising platforms to
  drive sales effectively.
• Conducted daily utilization of SEMrush and Google
  Analytics to extract valuable data insights and enhance
  digital marketing strategies.
• Achieved sales goals and increased revenue and profits
  through productive strategy development and
  organizational leadership.
• Assessed supplier quality to maintain tight cost controls
  and maximize business operational performance.

• Installation/office implementation of system for each delivery of new building vessels.
• Data entry on benefit system.
• Module creation & support.